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Nội dung được cung cấp bởi European Parliament Webmaster and European Parliament. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được European Parliament Webmaster and European Parliament hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
European Parliament - EPRS Policy podcasts
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Nội dung được cung cấp bởi European Parliament Webmaster and European Parliament. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được European Parliament Webmaster and European Parliament hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Listen to a selection of EPRS policy podcasts here. An in-depth look at different topical EU policy areas based on objective authoritative and independent research.
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316 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 1125304
Nội dung được cung cấp bởi European Parliament Webmaster and European Parliament. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được European Parliament Webmaster and European Parliament hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Listen to a selection of EPRS policy podcasts here. An in-depth look at different topical EU policy areas based on objective authoritative and independent research.
…
continue reading
316 tập
Minden epizód
×Key to a fair single market, EU rules do not allow State aid, unless it is used to promote general economic development, for example, when tackling the challenges of global competition or the ongoing financial crisis … The European Parliament agrees with this general principle, but calls for less and better targeted state aid in the future. https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)646164 Source: © European Union - EP…
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1 European Parliament's legislative initiative 4:08
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The Commission proposes, Parliament and Council decide … has been the traditional approach to law-making in the European Union, until now … But the increasing need to put the citizens' voice at the heart of EU law-making, giving the European Parliament greater power to propose laws, is challenging this assumption and could open the door to a more democratic Union. https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)646174 Source: © European Union - EP…
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1 Is 5G wireless communication safe for human health? 5:54
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The fifth generation of communication technologies, known as 5G, is fundamental to achieving a European gigabit society by 2025. But how will this affect our health and that of our children? Is 5G really safe? https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)646172 Source: © European Union - EP…
The European Parliament's Sakharov Prize honours the work of people who stand up for these freedoms and rights. This year's Sakharov Prize is to be awarded to María Corina Machado, leader of Venezuela's democratic forces, and President-elect Edmundo González Urrutia. They represent all Venezuelans both inside and outside the country who are fighting to restore freedom and democracy. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 Protection of journalists in the European Union 7:18
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In recent years an increasing number of attacks and threats against journalists have been documented and reported in Europe. Physical attacks against journalists as well as online threats and harassment in reprisal for journalists' work are on the rise in several EU countries. Around the world, the number of dead and wounded journalists is still too high, as is the number of journalists who are detained, imprisoned and mistreated. The most recent Council of Europe assessment of press freedom in Europe reports that war remains a threat to press freedom and the safety of media workers. Reporters without Borders confirms that the situation is particularly dangerous for journalists, who are sometimes deliberately targeted by military fire despite displaying 'Press' identification. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
News media are now faced with digitally native younger generations who often pay more attention to influencers and celebrities than they do to journalists, even when it comes to news. The teaching of media literacy skills is more necessary than ever to help people - especially children and young people - understand the difference between news circulating on social media and news provided by professional media sources. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 Setting the European political priorities for 2024-2029 5:22
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The EU's priorities for the 5-year institutional cycle are outlined in the European Council's Strategic Agenda. Subsequently, the European Commission sets its priorities in the president's political guidelines, which are a first step in operationalising the EU priorities outlined in the Strategic Agenda. These priorities will then be translated into concrete initiatives included in the Commission's annual work programmes, before being submitted to the European Parliament and the Council of the EU in the form of legislative (and non-legislative) proposals. This briefing outlines the main policy priorities for the EU in the coming years, and analyses the differences inviews of the European Council and the European Commission. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 Deepening the single market in the light of the Letta and Draghi reports 5:58
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Recent shocks, such as the COVID-19 pandemic and the war in Ukraine, have revealed not only the single market's vulnerability in crises, but also the extent to which the EU's competitiveness relies on a well-functioning single market, ensuring unhindered access to the goods, services, and strategic inputs EU supply chains need. Although the single market has generally been a success, recent analyses, including those put forward by Enrico Letta and Mario Draghi in 2024, clearly demonstrate that it remains highly fragmented, limiting EU companies' ability to scale up and compete internationally, and preventing EU citizens from reaping the full benefits. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
In the EU, the distinction between delegated acts and implementing acts was introduced by the Treaty of Lisbon. The distinction seems clear only at first sight. Delegated acts are defined as non-legislative acts of general application, adopted by the European Commission on the basis of a delegation contained in a legislative act. In contrast, implementing acts are not defined as to their legal nature, but to their purpose − where uniform conditions for implementing legally binding Union acts are needed. Under no circumstances may an implementing act modify anything in the basic act. Both delegated and implementing acts are subject to judicial review by the Court of Justice of the EU which controls their conformity with the basic act. - The evolving powers of the European Parliament - Understanding delegated and implementing acts - The European Parliament's right to challenge Commission delegated acts - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 Choosing Europe's Future: The ESPAS global trends report 2024 9:19
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In a year when the European Union enters a new institutional cycle, it is timely to look ahead to the strategic choices our political leaders may be asked to make in the next five years. These choices will undoubtedly be taken against a backdrop of heightened global uncertainty with geopolitics shifting quickly in new and unexpected ways. This ESPAS Global Trends Report 2024 is a contribution to the ongoing debate about the future of Europe, its role in the world and its ability to adapt and change to meet fresh challenges and harness new opportunities. This report attempts to identify the key global trends, analyse their significance for Europe, assess the agency the European Union has to influence global thinking, and sets out some of the main strategic choices policymakers may be required to make choices that will have a strong bearing on the kind of Europe we will live in by 2040. - Choosing Europe's Future: The ESPAS global trends report 2024 - Choosing Europe's future: The 2024 ESPAS report - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 The European Parliament's new Rules of Procedure: Parliament 2024 reforms 4:32
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The European Parliament's new Rules of Procedure entered into force on 16 July 2024 - the first day of Parliament's 10th term. The 'Parliament 2024' reforms sought primarily to streamline legislative procedures, enhance budgetary control and improve scrutiny of the Commission. The reforms also affect plenary, with new speaking-time attribution rules and the creation of a new plenary debate format. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 European Parliament's scrutiny of the European Council: The use of Parliament resolutions 6:58
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The need for accountability and increased scrutiny of the European Council has been a constant theme in the European Parliament's resolutions throughout the 2019-2024 legislative term. The increased need to scrutinise the European Council also results from the changing role of the institution over recent years. In this podcast, we analyse the need for democratic oversight of the European Council and outline the different tools at Parliament's disposal to do so. We also look at the content of Parliament's resolutions addressing the European Council and the messages it sends to the EU leaders. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 Confirmation hearings of the Commissioners-designate 5:17
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Ahead of the autumn 2024 Commissioners-designate hearings, Parliament has adapted the rules for the process, which will apply for the members of the second von der Leyen College. Since the 2004 investiture, Parliament has used its role in appointing the Commission to replace certain controversial candidates and force adjustments to certain portfolios, although according to the Treaties Parliament can only reject or accept the College as a whole. Confirmation hearings have become critical for Parliament to hold the Commission accountable, and have gained prominence as a tool for Parliament to take a greater role in EU agenda-setting. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
Although the European defence industry is generally competitive, more than a decade of underinvestment has kept it from reaching its full potential. The significant under-investment in European defence is demonstrated by the severe difficulties the European defence technological and industrial base (EDTIB) has in obtaining finance. Member States' defence budgets will continue to be the EDTIB's main source of funding; however, more collaborative actions and spending would enhance output and efficiency. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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1 The EU's role in promoting health and well-being for all - SDG 3 8:09
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Amidst the COVID-19 pandemic and ongoing crises, progress towards United Nations Sustainable Development Goal (UN SDG) 3 ('ensure healthy lives and promote well-being for all at all ages') is off track globally, and many of its targets may not be achieved by 2030. Within the EU, measures pertaining to SDG 3 focus on achieving more resilient, accessible and inclusive health systems; improving reproductive, maternal and child health; ending major communicable disease epidemics; and reducing non-communicable and mental disorders. They also focus on lowering behavioural and environmental health risk factors. - Original publication on the EP Think Tank website - Subscription to our RSS feed in case your have your own RSS reader - Podcast available on Deezer , iTunes , TuneIn , Stitcher , YouTube Source: © European Union - EP…
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