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Nội dung được cung cấp bởi Anita Weiner and Corner Store Variety Show. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Anita Weiner and Corner Store Variety Show hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Corner Store Variety Show
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Nội dung được cung cấp bởi Anita Weiner and Corner Store Variety Show. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Anita Weiner and Corner Store Variety Show hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Corner Store Variety Show is an original, scripted, sketch comedy podcast produced in Boston. We've got elevator-building squirrels, "The Dating Game" for moms, and chocolate chip aliens. Come here when you need a little bite of comedy.
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31 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 124539
Nội dung được cung cấp bởi Anita Weiner and Corner Store Variety Show. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Anita Weiner and Corner Store Variety Show hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Corner Store Variety Show is an original, scripted, sketch comedy podcast produced in Boston. We've got elevator-building squirrels, "The Dating Game" for moms, and chocolate chip aliens. Come here when you need a little bite of comedy.
…
continue reading
31 tập
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The Corner Store Variety Show
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1 Episode 8: Antiques Roadshow, The Adventures of TempGirl, Superhero and Supervillain Walk into a Bar 14:14
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This week Antiques Roadshow is in Akron, Ohio. What treasures might we find? TempGirl finally basks in the glow of the Big Copier… but does she get tanned or burned? Find out in this new thrilling installment of The Adventures of TempGirl #7 . In Superhero and Supervillain Walk into a Bar , superhero Accelerator and supervillain Dumb Blonde share a drink and blow off steam about henchmen, equal pay, and world domination.…
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The Corner Store Variety Show
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1 Superhero and Supervillain Walk into a Bar 8:13
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In Superhero and Supervillain Walk into a Bar , superhero Accelerator and supervillain Dumb Blonde share a drink and blow off steam about henchmen, equal pay, and world domination.
TempGirl finally basks in the glow of the Big Copier… but does she get tanned or burned? Find out in this new thrilling installment of The Adventures of TempGirl .
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The Corner Store Variety Show
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This week we're in Akron, Ohio. What treasures might we find?
Did TempGirl make it to her job? Find out in the next exciting episode of The Adventures of TempGirl .
The agency calls! What will Betsy do? Find out in our next thrilling installment of The Adventures of TempGirl .
Meet feisty filmmaker, Betsy, and her alter ego, TempGirl, in The Adventures of TempGirl .
In GPS Noir , a hard-boiled detective is on the trail of a beautiful and devious killer, but will technology bring them together or tear them apart?
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The Corner Store Variety Show
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In Angel of Death , Sadie’s ready for her final journey, but it’s her family that needs a push from an unexpected visitor.
TempGirl finally meets Jane in the next exciting installment of The Adventures of TempGirl .
Find out if TempGirl can make fifteen hundred copies collated, left-stapled, on purple paper by one o’clock in the next exciting episode of The Adventures of TempGirl .
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The Corner Store Variety Show
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It’s The Dating Game for moms. Come on down! You’re the next contestant on Will You Be My Mom Friend?
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The Corner Store Variety Show
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What happens when a nice family enters the wrong playground?
In our next installment of The Adventures of TempGirl , TempGirl’s quest to find the Big Copier leads her deep into the heart of the corporate jungle.
It’s the reality competition that’s a combination of Project Runway and Victory Garden with a Gong Show vibe. Tune in to The Tree and find out who will bud and who will be clear-cut.
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