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Nội dung được cung cấp bởi Rogue Business with Rochene H. and Rochene H.. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rogue Business with Rochene H. and Rochene H. hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Silver Linings with The Old Gays

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Our Chosen Family: "The gay community is much bolder today." 33:19

cách đây 22 ngày trước33:19

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

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Nội dung được cung cấp bởi Rogue Business with Rochene H. and Rochene H.. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rogue Business with Rochene H. and Rochene H. hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Welcome to Rogue Business with me, Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. ⁣ ⁣ My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank as the founder of a service based business. ⁣ Our listeners are no fools; they're smart, non-conformists who reject traditional moulds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way.

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133 tập

#Rochene Hawley #Business #Women In Strength

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Nội dung được cung cấp bởi Rogue Business with Rochene H. and Rochene H.. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rogue Business with Rochene H. and Rochene H. hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Welcome to Rogue Business with me, Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. ⁣ ⁣ My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank as the founder of a service based business. ⁣ Our listeners are no fools; they're smart, non-conformists who reject traditional moulds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way.

… continue reading

133 tập

#Rochene Hawley #Business #Women In Strength

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Rogue Business with Rochene H.

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Ep 132: Your Missing Opportunities With Your Data Every Month 26:47

cách đây 2 ngày trước26:47

26:47

Most founders either aren’t tracking at all, or they are, but without *thinking*.⁣ ⁣ They see slow growth, rising costs, or inconsistent sales and blame strategy.⁣ But the real issue? They’re flying blind and calling it business.⁣ ⁣ This episode isn’t about being good at spreadsheets.It’s about building conviction, regulating your reactions, and actually *leading* using data.⁣ ⁣ You don’t need to love data.⁣ You need to stop running from it.⁣ Because those weekly and monthly numbers?⁣ They’re your goldmine *if* you’re willing to look.⁣ ⁣ “You don’t have a data problem. You have an avoidance problem. And your profit margin is already showing me where the cracks are.”⁣ ⁣ ⁣ [00:00] Why most business owners avoid data, and how that’s killing their growth⁣ [03:25] Two common scenarios: no tracking vs. tracking without insight⁣ [06:45] Why monthly reflections feel empty, and how to fix them⁣ [10:20] Profit margin red flags and what they *actually* reveal⁣ [13:40] Staff wages, people pleasing, and bloated expenses⁣ [17:05] Marketing costs vs. results, where you're wasting money⁣ [19:20] Retention, holds, and where your leaky bucket starts⁣ [22:10] Founders who delegate too soon and don’t know what they’re handing over⁣ [24:50] Using data to shift from reactive to robust business leadership⁣ ⁣ Come hang with me @rocheneh.⁣ ⁣ Thanks for being here,⁣ Ro x⁣ ⁣ ⁣…

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Ep 131: When Staff Frustrations Aren’t About Them 18:22

cách đây 16 ngày trước18:22

18:22

I’m not gonna lie, this one might sting.⁣ ⁣ Because if you’ve got staff (or you’re planning to), and you’re sitting in a sea of frustration, tasks not getting done, performance slipping, communication clunky, it’s easy to assume your staff are the problem.⁣ ⁣ But what if they’re not?⁣ ⁣ What if your ceiling is actually *you*, your leadership, your shadows, your avoidance, and your refusal to actually look at what’s underneath the resentment?⁣ ⁣ This episode is not soft. It’s not fluffy. It’s a real conversation about what’s *actually* going on when things feel “off” with your staff, and how that unresolved energy bleeds into culture, client results, retention, and ultimately your growth.⁣ ⁣ This is the work that too many founders avoid until the cracks start costing them.⁣ ⁣ If your business has felt heavy… this might be why.⁣ ⁣ "You don’t have a staff problem. You have an embodiment, leadership, and avoidance problem. And the red flags couldn’t be brighter."⁣ ⁣ [00:00] The episode that might sting⁣ [03:40] Why your team isn’t performing (hint: it’s not them)⁣ [08:55] Venting vs. leading: the line you need to walk⁣ [13:20] How you’re building resentment by avoiding your own development⁣ [18:45] External systems aren’t enough, if you don’t embody it, it won’t land⁣ [23:10] The invisible tax of poor leadership⁣ [27:15] What great staff leadership *actually* looks like⁣ [34:00] Why this matters more than you think⁣ ⁣ If this episode cracked something open, come hang with me @rocheneh⁣ ⁣ Thanks for being here, Ro x…

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Rogue Business with Rochene H.

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Ep 130: "It's not about the money" Why this Belief is Costing You More Than You Think 24:59

cách đây 23 ngày trước24:59

24:59

There are far too many purpose-driven business owners walking around with subtle, sneaky beliefs about money that are keeping their businesses stuck. You say you’re not in it for the money? Cool. But let’s not use that as an excuse to stay financially illiterate, dodge your tax responsibilities, or never look at a P&L. This episode is a ruthless (but necessary) reminder that if you want your business to last, you need to take your money seriously. We cover the mindset traps, the operational gaps, and the real-world consequences of avoiding financial literacy in small business.....and what to do instead. "Not being driven by money doesn’t mean you get to be incompetent with it." 00:00 Why I needed to record this episode now 01:35 Sneaky statements that reveal avoidance 05:02 My own wake-up call (car loan & tax chaos) 11:45 Growing a business means growing financial responsibility 13:55 Why stable money matters more than high cash months 17:32 Rate of return, expenses, and bleeding profits 21:20 Understanding your tax and how your body reacts to bills 25:05 Tracking isn’t just for show, it’s strategic 28:45 The difference between managing and maximising 32:01 Money stress kills creativity, opportunity, and expansion If this episode cracked something open, come hang with me @rocheneh…

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Rogue Business with Rochene H.

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Ep 129: Where I Start When a High Performing Business Feels Stuck: BTS Case study 18:28

cách đây 30 ngày trước18:28

18:28

This one’s for the business owner who’s already successful, but knows something’s off. In this episode, I take you behind the scenes of where I go and what I look at when I start working with a high-performing client who’s doing all the “right things” on paper… but still feels stuck inside their business.⁣ ⁣ We’re breaking down:⁣ → Why your financial breathing room might be tighter than it should be⁣ → What your P&L and tracking sheets really reveal (or don’t)⁣ → The disconnect between your reality and your perception, and how that messes with growth⁣ → And why true business harmony only happens when your systems and self are working together⁣ ⁣ If you’ve ever felt like you’re doing all the things but still feel stuck in the churn—this is the episode that will change how you look at your own business.⁣ ⁣ "You can’t just have good numbers and a shit life. Or feel flowy and be broke. Business harmony means both need to be true."⁣ ⁣ [00:00] Why this episode matters⁣ [02:20] First move: profit & loss, tracking sheets, red flags⁣ [07:15] Cash flow, stability, and the hidden emotional toll⁣ [10:50] Matching hard numbers with lived experience⁣ [13:00] Why successful owners still feel broke⁣ [16:00] Rebuilding structure that creates safety and satisfaction⁣ [18:45] What people get wrong about service based business stability⁣ [21:20] Perception audits: how clients actually feel vs. what’s real⁣ [25:10] Systems vs. self: pulling both worlds into alignment⁣ [29:40] Real life harmony: a message that hit Ro hard⁣ [32:10] Business is meant to feel stable, strong, and fulfilling, at once⁣ ⁣ If this one cracked something open, come hang with me over on Instagram @rocheneh and tell me what landed. Better yet, go look at your own numbers after this. Let’s build the kind of business that actually holds.…

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Rogue Business with Rochene H.

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Ep 128: Should I Be Friends with My Staff? 20:44

cách đây 6 weeks trước20:44

20:44

This one’s been a long time coming. I had employed staff for nine years, and now, on the other side of gym ownership, I see the whole picture clearly. In this episode, I’m unpacking one of the most common (and messy) questions I get from clients: Can I actually be friends with my staff? We’re talking leadership duality, blurred boundaries, emotional capacity, favouritism, and what it actually takes to hold a powerful, productive relationship while still being able to lead a team. If you’re managing people, or plan to, you need to hear this. "You don’t need brick wall boundaries, but if you can’t hold duality, you’re not ready to lead." [00:00] Why this conversation matters more than ever [02:24] Small teams, proximity, and natural closeness [04:45] What actually makes staff friendships messy [06:58] Avoidance, emotional capacity & when things blur [09:03] Duality is everything, can both people hold it? [11:29] Friendship vs favouritism, what your team sees [13:51] Boundaries, flexibility, and avoiding the “cold wall” trap [16:08] What to do when performance slips but friendship stays [18:32] Final thoughts: pro relationship with structure…

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Ep 127: 12 Months On: What I Couldn’t See Inside Gym Ownership 33:25

cách đây 6 weeks trước33:25

33:25

I’m diving BTS, again. This time with a whole new lens. It’s been over a year since I sold the gym and walked away from a business I spent 10 years building. I was great at gym ownership. But now that I’m out? I see everything differently. This episode is the real unpacking, what I got right, what I never saw while I was in it, and what I’d do completely differently if I ever opened another facility. From identity grief and open tabs to automation, systems, and why most gym owners are burning out, this one’s for the past version of me, and for every gym owner trying to build something that doesn’t break them. "I was vibrant when I walked away—but I didn’t realize how much energy I was still leaking just by holding tabs open that didn’t belong to me anymore." [00:00] The view from 12 months out [05:40] Following my nose; brand, messaging, and reading humans [11:30] Logical brain & strength block thinking in business [17:45] Why I thrived in gym ownership; and why I left [24:10] The weight of being visible vs the beauty of anonymity [30:32] Tabs, energy leaks & the real reason I sold [36:50] If I opened a gym again: automations & non-negotiables [42:28] Identity grief and dismantling “gym owner” [48:12] What I got right: team, systems, and scaling without me [54:40] In person spaces matter [59:25] Why gym ownership needs rock solid marketing [01:04:00] Final thoughts, depth, truth, and what I’ll always stand for…

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Ep 126: Breaking my Silence: I Let it All Go; The Gym, The Label, The Life I Built 31:43

cách đây 7 weeks trước31:43

31:43

I’m breaking the silence. It’s been six months since I recorded solo. I dismantled everything I built over a 10 year career. Sold the gym. Let go of a professional identity and made the bravest (and hardest decision) of my life professionally. This episode is raw. It’s the behind the scenes of what really goes down when you outgrow your old success and step into something that actually fits. It’s about business, identity, grief, space, and finally claiming what’s next. "Fitness was only one chapter. The rest of the story? It’s still being written, and it’s gonna be bigger, bolder, and more grounded than ever." [00:00] Breaking the silence [04:35] Selling the gym & identity grief [09:40] Outgrowing fitness and stepping into Founders [16:15] Why surface level biz advice doesn’t cut it [21:32] Personal shifts & choosing anonymity [35:45] Visibility vs validation [42:10] A new mission, new clients, same conviction [48:00] Wrapping up, this next season is different If this episode cracked something open, come hang with me @rocheneh…

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Rogue Business with Rochene H.

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Ep 125: What will really scale your fitness business with Bec Potalej 44:00

cách đây 28 weeks trước44:00

44:00

In this episode of Rogue Business, I’m chatting with Bec Potalej, owner of Lioness Performance, a female-only gym and online coaching platform. Bec’s journey from dreaming about gym ownership as a teen to leading a thriving business is packed with grit, lessons, and real talk. We dive into scaling, managing yourself as a leader, and keeping it human when things get messy. This one’s for anyone wondering what it really takes to build something meaningful in the fitness industry—no fluff, just the real behind-the-scenes. Key Takeaways:⁣ Scaling with Intent: Growth isn’t just about numbers—it’s about staying aligned with what you want and creating a business that truly serves your people while lighting you up. Detachment Without Disconnection: Learn how to balance caring deeply about your business without letting feedback or bad days crush you. Know Your Why: Building a business, especially a gym, comes with challenges, but staying anchored to your vision keeps you moving forward. Evolving Leadership: You can’t scale your business without evolving as a person. What worked before might not work now—be ready to shed old habits and embrace growth. "You can learn any skill in business, but the real challenge is managing yourself through the mess and the magic." [00:00] Intro: Meet Bec Potalej, the brain behind Lioness Performance [03:05] The dream of owning a gym: From treadmills to reality [06:36] Facing doubt and navigating limiting beliefs [09:27] Why you need discernment when listening to advice [12:24] The best and hardest parts of running a business [19:13] Managing people: The joys and challenges of a service-based business [24:50] Scaling lessons: Learning to let go and adapt [31:16] Business is simple on paper, but humans make it complex [37:57] Advice for coaches dreaming of gym ownership [42:33] Redefine sneak peek: What Bec’s bringing to the table If this episode hit home for you, get ready to see Bec live at Redefine on November 23rd—where she’ll be diving deeper into scaling, staying true to your vision, and challenging the norms of the fitness industry. Follow Bec on Instagram @lionessperformance and keep an eye on their exciting rebrand for 2025. And if you’re vibing with this episode, drop a review on Apple Podcasts or Spotify and share it with someone who needs to hear it. Let’s keep these conversations flowing.…

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Ep 124: Creating inclusive spaces isn't just a buzzword with Sam Dengate 35:56

cách đây 29 weeks trước35:56

35:56

In this episode of Rogue Business, I bring you a raw, no-filter conversation with Sam Dengate, the powerhouse behind T-Generation Gyms—a fitness space dedicated to inclusivity, accessibility, and serving the trans and neurodiverse communities. Sam’s journey from facing discrimination in traditional gym spaces to creating a gym that breaks the mold is packed with insight and fire. We dive deep into the gaps in the fitness industry, toxic spaces, and why building safer, accessible environments is a must—not just a buzzword. If you’re ready to get real about what it means to lead and actually serve people, Sam’s story will make you question the status quo and push you to do better. Key Takeaways:⁣ Purpose-Built Spaces for Real Inclusion: Sam’s mission isn’t about just running a gym; it’s about challenging the norms and creating a space where marginalised communities can feel safe and thrive. Safer Spaces Start with Humility: Building a safer space means consulting with your community, listening to their needs, and continuously evolving—without letting ego get in the way. Accessibility is a Non-Negotiable, Not an Afterthought: From the way a gym is physically designed to how trainers engage with clients, making fitness accessible requires more than good intentions—it demands action and investment. Owning Your Gaps and Asking for Help: Creating inclusive environments means acknowledging where you lack knowledge or experience and actively seeking out guidance to bridge those gaps. Quote: "If you want to make a real difference, stop focusing on the top 1% and start building spaces where everyone feels they belong." [00:01] Introduction to Sam Dengate, owner of T-Generation Gyms [02:30] Sam’s journey: Overcoming discrimination to build a gym for all [05:51] Experiences in traditional gyms and exclusionary practices [10:15] Why coaches need to confront their own issues to truly serve others [13:29] Redefining safer spaces and removing barriers [18:45] Accessibility challenges in the fitness industry [22:29] Creating inclusive gym environments from the ground up [28:19] Finding and focusing on the underserved members of the community [31:17] Long-term sustainability in the fitness industry [33:57] Sam’s upcoming talk at Redefine: Changing the narrative on leadership and community If this conversation sparked something in you, be ready to redefine what leadership means in fitness. Follow me on Instagram @rochenehawley for more insights on building a truly inclusive and impactful business. And if you’re hyped for more real talk, leave a review on Apple Podcasts or Spotify—let’s keep pushing the conversation forward.…

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Rogue Business with Rochene H.

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Ep 123: An unconventional 13 year career with special guest Kara from LSKD 38:35

cách đây 30 weeks trước38:35

38:35

In this episode of Rogue Business, I’m joined by the incredible Kara Huynh—an industry vet with 13 years in the game, no filter, and a knack for real talk. We dive into her journey from an unconventional start to becoming a connector and leader who’s reshaping what leadership in fitness looks like. Kara’s story highlights how deep empathy, brutal honesty, and a relentless love for people are non-negotiables in her work. If you’re tired of the superficial side of fitness, Kara’s insights on leadership, connection, and the power of understanding your ‘why’ will hit home. Trust me, this conversation is a must-listen for anyone serious about shaking up their approach and leading with purpose. Key Takeaways:⁣ True Leadership is Empathy and Honesty: Leading isn’t about pretending you have it all together; it’s about creating a safe space, meeting people where they’re at, and being radically honest with your team and clients. Ask More ‘Why’ Questions: Surface-level goals aren’t enough. Digging deep into a client’s ‘why’ can be the difference between short-term results and long-term transformation. Connection Over Ego: Whether it’s with staff or clients, leadership in fitness is about making people feel seen, respected, and valued. Drop the ego and show up as your real self. Consistency in Values: A strong leader and community make sure their values are consistently represented—whether that’s through keeping phones off the floor, staff following through, or members feeling respected. Quote: "The best leaders don’t separate themselves from their team—they’re right there, creating a culture that’s authentic, empathetic, and honest." [00:01] Introduction to guest Kara Huynh [01:10] Kara’s journey: From young rebel to seasoned connector [06:35] Kara’s early struggles as a female strength coach [10:01] Leadership’s impact on gym culture and community [15:04] Signs of strong leadership in gyms and fitness spaces [20:43] The importance of empathy in leadership [25:20] Why digging deep into the “why” matters in coaching [32:34] The evolving purpose of fitness: Beyond weight loss to real impact [37:02] Final thoughts on where the industry needs to head If this episode hit home and you’re ready to go deeper on what it means to lead with intention and empathy, follow me on Instagram @rochenehawley for more no-BS business and leadership insights. And if you’re vibing with the show, a review on Apple Podcasts or Spotify goes a long way to help spread the word.…

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Ep 122: What you should do if you're not getting leads... 24:44

cách đây 31 weeks trước24:44

24:44

In this episode of Rogue Business, I’m cutting through the noise and breaking down what it really takes to get leads in your health and fitness business—and spoiler alert, it's not about mindlessly posting more. We’re talking specifics: what to do when your lead generation is in a slump and why posting more of the same isn’t the answer. I'm pulling back the curtain on the essentials of lead generation and how to identify if you have a real lead issue or if your content just isn’t connecting. If you're tired of feeling stuck with no leads coming in and you’re ready to take control of your business growth, this episode has the hard-hitting advice and actionable strategies you need to turn things around. Key Takeaways: Lead Generation Essentials: Knowing your lead generation should be dialed in within two to three weeks. Waiting longer? You’re in risky territory. Create content and market like you know you can replace any client loss quickly. Frequency and Quality of Content: Posting more without a purpose is pointless. Check your posting consistency and, more importantly, the quality. Are you just posting to post, or are you showing up with content that connects? Ideal Client & Brand Depth: Generic content won’t cut it. Your ideal client should feel like your content was made just for them, like you’re speaking to them on a personal level. Specificity in brand and ideal client work makes your business a magnet for the right people. Direct, Strategic CTAs: Don’t dance around with vague call-to-actions (CTAs). Be clear and straightforward, but make sure what you’re putting out is surrounded by the real stories and energy that capture interest. Messaging that Hits Home: It’s not just about what you’re saying—it’s how you’re saying it. Your message should feel like it’s coming from a close friend who gets it, not a generic marketer. Get real, get specific, and watch your engagement climb. "If your business isn’t bringing in leads in three weeks, it’s time to make some moves. Doubling down on the same content won’t fix it—you need to get intentional, strategic, and damn clear on who you’re talking to." [00:00] Introduction – Waking up stagnant lead generation [03:12] Setting a lead-generation time frame [07:21] Checking content quality and frequency [12:14] Ideal client work and brand identity [18:45] Direct, actionable CTAs [24:35] Getting the messaging right [29:05] Wrapping up – the importance of control over lead flow If this episode shook something loose and you’re ready to dive deeper into what’s going to move the needle in your business, follow me on Instagram @rochenehawley for more strategies and insights. And if you're getting value from the show, drop a review on Apple Podcasts or Spotify—it helps this message reach more serious business owners.…

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Ep 121: How we went from $20k Months To $40k over 6 months... 27:35

cách đây 37 weeks trước27:35

27:35

In this episode of Rogue Business, I'm cutting through the bullshit about growing a profitable business. So many of you are out here thinking you have a lead generation problem when, in reality, it's a retention issue. I'm laying out how to figure out where you actually need to focus. Plus, I'm spilling the tea on how two gyms went from stuck in the mud to skyrocketing revenue in just a few months.⁣ ⁣ This is about zeroing in on what really matters, nailing those retention strategies, and getting laser-focused on what's gonna move the needle. If you're sick of the constant hustle with no real results, this is the episode you need to hear.⁣ ⁣ Key Takeaways:⁣ ⁣ Lead Generation vs. Retention: It's not about just getting more clients. Sometimes it's about not losing the ones you already have. If you're just shoveling new leads into a leaky bucket, you're wasting your damn time. Plug the holes first.⁣ ⁣ Retention Strategies: It's about real quality care and knowing your clients inside and out. Catching issues before they blow up, regular follow-ups, and being on top of their goals is what keeps people around.⁣ ⁣ Doubling Down on Lead Generation: Stop scattering your efforts. Find out what's already bringing in leads and go all in on that. Instagram, word of mouth, challenges—whatever works for you, milk it for all it's worth.⁣ ⁣ Stay Focused and Relentless: Staying on track is hard when you're tempted by every new shiny idea. But it's the discipline of sticking to what works that separates the successful from the struggling.⁣ ⁣ Consistency is Key: This is about showing up and doing the damn work consistently. No magic tricks—just repeating what's proven to get results, over and over.⁣ ⁣ "Chasing novelty in your business will kill your business. Doubling down on what moves the needle is where the growth happens."⁣ ⁣ [00:01] All things money and how to actually grow your business⁣ [02:19] Why your mindset around money matters more than you think⁣ [07:01] Real talk: Two gyms breaking through revenue ceilings⁣ [09:26] The real issue: Lead gen or retention?⁣ [11:43] Getting serious about retention strategies⁣ [14:05] How to focus your lead generation efforts⁣ [16:31] Staying focused and avoiding distractions like the plague⁣ [18:55] Setting new baselines and keeping the momentum going⁣ [21:16] Why business growth is more predictable than you think⁣ [26:02] Growth as a compound effect—how to crack the code⁣ ⁣ If this episode gave you the kick you needed, and you're ready to get real about where your focus needs to be, head over to Instagram and follow me @rochenehawley for more no-BS business insights. And if you're vibing with the show, drop a review on Apple Podcasts or Spotify. It helps get this message out to more baddies like you.…

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Ep 119: Ready to dominate your commercial gym?! 42:31

cách đây 37 weeks trước42:31

42:31

In this episode of Rogue Business, I’m diving into how to dominate in a commercial gym and grow your business in that environment. We’re talking about getting damn good at your craft, finding your niche, and mastering the core training principles that set you apart. But it doesn’t stop there—I’m also breaking down why making yourself known in the gym, building solid relationships with staff and members, and creating valuable content are non-negotiables. If you're looking to thrive in a commercial gym setting, this episode is your roadmap.⁣ ⁣ Key Takeaways:⁣⁣ ⁣ Craft Mastery: Get good at your craft and master the core training principles. ⁣ ⁣ Find Your Niche: Double down on what you do best and carve out a niche that sets you apart in the gym.⁣ ⁣ Make Yourself Known: Don’t be a stranger—build relationships with the gym staff and members to establish your presence.⁣ ⁣ Content Creation: Content fucking matters—it reinforces your brand and attracts clients. Make sure you're creating valuable content regularly.⁣ ⁣ Being Approachable: How you conduct yourself matters....⁣ ⁣ Low-Risk Opportunity: Take advantage of the low-risk opportunities in commercial gyms—they're right at your fingertips.⁣ ⁣ “There is a world of fucking opportunities in commercial gyms with low risk that is just at your fingertips.”⁣ ⁣ [00:00] Introduction and Overview⁣ [11:29] Mastering Your Craft and Finding Your Niche⁣ [21:33] Making Yourself Known in the Gym⁣ [29:21] Creating Valuable Content⁣ [35:25] Professionalism and Approachability⁣ [38:31] Putting Yourself Out There⁣ [42:21] Unlocking the Potential in a Commercial Gym⁣ Call to Action:⁣ ⁣ Follow me on Instagram @rochenehawley for more no-BS business strategies. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣⁣ ⁣…

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Ep 116: The steps we took to drop in 10 new clients asap! 23:54

cách đây 37 weeks trước23:54

23:54

Case study time! How my client moved into a huge January signing 16x new clients (by the time Jan finished!).⁣ ⁣ Lead generation slow and sign ups stagnant, this ones for you. So many takeaways to implement straight away.⁣ ⁣ I CHAT:⁣ ⁣ *Alignment in your offer⁣ *Showing up to sell ⁣ *Content that actually hits ⁣ *Visibility in your objective⁣ ⁣ FOR MORE RIFF OFFS:⁣⁣⁣ 1. Follow me over on Instagram @rochenehawley⁣⁣⁣ 2. Snoop at my website⁣⁣ www.womeninstrength.com.au⁣⁣⁣ ⁣ BUSINESS AUDIT 4 weeks:⁣ https://women-in-strength.mykajabi.com/offers/rTsSJ2Si/checkout…

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Ep 115: The biggest thing that grew my business 14:23

cách đây 37 weeks trước14:23

14:23

This one big area blew up my business in the first few years, but it was super intentional…⁣ ⁣ This episode is an absolute field of golden nuggets if you’re struggling to gain some traction early on in your business.⁣ ⁣⁣ I CHAT:⁣⁣ ⁣⁣ *Falling deep in service mode⁣ *Keeping your eyes and ears on everything about your client⁣ *Stumbling into brand and following that thread⁣ *Unintentional brand development⁣ ⁣⁣ FOR MORE RIFF OFFS:⁣⁣ 1. Follow me over on Instagram @rochenehawley⁣⁣ 2. Snoop at my website⁣ www.womeninstrength.com.au⁣⁣ ⁣…

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Ep 113: Key areas to focus on for your first $100k year 41:58

cách đây 37 weeks trước41:58

41:58

IT'S TME TO HIT YOUR FIRST 100K YEAR You know you have an amazing service that delivers exceptional results. The content you create really speaks to your audience and you're seeing consistent leads come through. You feel like you have a grasp on your day to day runnings, but things just aren't translating into bank. Why?! In this episode I break down key areas to double down on if you're yet to hit your first $100k year. I CHAT: *Treating your business like an actual business *Consuming over creating content *Branding is so overhyped early on *Leveraging time and model options to avoid burnout *Word of mouth is Queen *Core systems to focus on without overdoing it LOVED THIS EPISODE: Please subscribe, review and share the shit out of the show to support the show, thank you! FOR MORE RIFF OFFS: 1. Follow me over on Instagram @rochenehawley 2. Snoop around at my website www.womeninstrength.com.au…

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Ep 120: If your business growth is slow AF, it's likely there's a retention issue 19:54

cách đây 39 weeks trước19:54

19:54

In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots where clients drop off, and how to implement retention strategies that actually work. If you're stuck at the same revenue level or can't seem to keep clients past a few months, this episode is your wake-up call.⁣ Key Takeaways:⁣ Lead Gen vs. Retention: The issue might not be generating new leads, but holding on to your existing clients. Don't ignore retention while focusing only on lead generation. Identify Hotspots: Track your clients' lifetime and see where they tend to drop off. Look for patterns, like a high attrition rate around six months, and act before they leave. Retention Strategies: Focus on proactive client management—regular goal setting, check-ins, and keeping motivation high through personalized attention. Quality Over Quantity: Retention isn’t about adding more workshops or events—it’s about having better, deeper conversations with your clients and showing them you truly care. “There is no point pouring more leads into your business if they're just gonna fall out the fucking bottom in three months time.” [00:00] Welcome to Rogue Business and today's focus on retention issues [05:15] Why your real issue isn't lead generation [12:30] How to identify attrition hotspots in your business [18:20] Retention strategies that actually work [27:45] Quality conversations vs. adding more stuff [35:30] Roundup and final thoughts on retention If this episode hit home, don’t just sit on your hands—start tracking your retention and making changes now. Follow me on Instagram @rochenehawley for more real talk on business growth. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣…

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Ep 118: Filling your final spots is more than just marketing...! 33:44

cách đây 42 weeks trước33:44

33:44

In this episode of Rogue Business, I'm getting real about breaking through that earning ceiling that's holding you back. If you're feeling stuck at “fully booked” but can't seem to level up, this one's for you. I'm tearing apart the bullshit around branding, content, messaging, and embodying your values—so you can stop playing small and start making serious moves in your business.⁣ ⁣ Key Takeaways:⁣ ⁣ Brand Identity: Your brand isn’t just about pretty colors and logos—it’s a vibe, an energy that your ideal clients can feel. Stop playing it safe; it's time to own what makes you different.⁣ Content Creation: Forget the trends and templates. Get hyper-specific with your content so it hits your audience right in the feels and speaks to their deepest pain points.⁣ ⁣ Maximise Your Messaging: Word of mouth is cool, but don’t just sit back and wait. You need to be out there actively selling and showing why you’re the go-to.⁣ ⁣ Embody Your Values: If you’re asking your clients to push themselves, you better be doing the same. Walk the damn talk, and your clients will follow.⁣ ⁣ “If you don’t want more money, more impact, and more soul-aligned humans, why the fuq are you in business?”⁣ ⁣ [00:00] Welcome to Rogue Business—let’s talk earning ceilings⁣ [02:02] Stop sitting on your hands—time to push through⁣ [06:40] Brand identity: more than just aesthetics⁣ [11:25] How to create content that actually converts⁣ [16:10] Maximise your messaging and drive sales⁣ [27:47] Embodying your values—lead by example⁣ [32:33] Recap—focus on these four key areas⁣ ⁣ If this episode lit a fire under you, don’t just sit there—do something about it. ⁣ ⁣ Follow me on Instagram @rochenehawley for more straight-up, no-BS business strategies. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣ ⁣…

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Ep 117: Growing from $105k to $250k in one year 37:30

cách đây 50 weeks trước37:30

37:30

2017-2018 was a big year for me as gym owner. A big growth year on paper, there were some key areas that made this a reality.This episode I get very frank about what I did AND didn’t know about these core areas. I CHAT:*Brand*Quality of service*Marketing *Word of mouth *Systems *Team and personal development *Repeat efforts LOVED THIS EPISODE:Please subscribe, review and share the shit out of the show to support the show, thank you! FOR MORE RIFF OFFS:1. Follow me over on Instagram @rochenehawley 2. Snoop around at my website www.womeninstrength.com.au…

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Ep 114: Fluffy Challenge Vs Life Changing Moves 23:54

cách đây 1 year trước23:54

23:54

BIZ AUDIT: 1x spot open for a February start! Time to rip apart your business and rebuild it stronger. This ain't your average pat-on-the-back container and it’s not a band-aid fix. It’s a four-week deep dive into the guts of your business. If you know you need to take a hard look at where you're at, sort out what’s firing on all cylinders and what’s just firing blanks, dissecting what’s working and axing what’s not, then you’re in the right place. ⁣ https://women-in-strength.mykajabi.com/offers/gZ94XB7Z/checkout ⁣ LET'S CHAT: rochene@womeninstrength.com.au⁣ ⁣ STEPPING INTO DISCOMFORT IS NOT THE SAME AS STRETCHING TO YOUR OUTER LIMIT OF TOLERANCE ⁣ ⁣ I CHAT:⁣ ⁣ *Truly pushing to your level of tolerance ⁣ *Questioning if you can handle it⁣ *My own biggest fear I've been rubbing up with recently ⁣ *Recognition and respect for others but moving in truth for you⁣ ⁣ FOR MORE RIFF OFFS:⁣ 1. Follow me over on Instagram @rochenehawley⁣ 2. Snoop at my website www.womeninstrength.com.au⁣ ⁣…

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Ep 112: What if business isn't working out.... 31:46

cách đây 2 years trước31:46

31:46

Business is both messy and magical. There will be times when challenges come up and we think we can't handle it or move through it. In this episode I talk about those times where it feels like we literally can't get out of it, what to do and how to move.

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Ep 111: I've changed my mind; branding, profit, caring what people think 53:34

cách đây 2 years trước53:34

53:34

As move through business, it's about learning and evolving and often unlearning too. In this episode I discuss key areas that have changed quite a lot for me through. By being on the ground in business and changing my thoughts about certain things as I've made my own experiences, there's some things you might not expect.…

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Ep 110: My first two years, I would change these things... 36:11

cách đây 2 years trước36:11

36:11

Hindsight, she's a beaut! In this episode I dive into the key areas I would have changed in my first few years on business ownership. This one is juicy!

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Ep 109: Instagram change, being a fuk up but still slay 33:33

cách đây 2 years trước33:33

33:33

Some things come to an end to allow new things to take up space. Today I share why I changed core identifying elements in my business. My IG handle, this podcast name, she's getting a mix up for a very good reason. 10 years of business behind me, I feel like I'm just getting started. I take you through this exploration phase and what I intend to do next. *Welcome to Rogue Business with me Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. ⁣ ⁣ My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank.⁣ Our listeners are no fools; they're smart, non-conformists who reject traditional molds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way*⁣…

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Ep 108: I'm done with fitness 28:45

cách đây 2 years trước28:45

28:45

Ep 108: I'm done with fitness by Rochene H.

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Ep 107 - Behind the scenes with Jamie Smith 59:37

cách đây 2 years trước59:37

59:37

Ep 107 - Behind the scenes with Jamie Smith by Rochene H.

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Ep 106 - Strategy without suffocation 53:33

cách đây 2 years trước53:33

53:33

Ep 106 - Strategy without suffocation by Rochene H.

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Ep 105 - ADHD & Alignment in business with Claudia Coppola 55:15

cách đây 2 years trước55:15

55:15

In this episode I'm joined by Queen Claudia from Glow Active. With over 8 years in the industry, we chat longevity in fitness, navigating business with ADHD and finding your path through coaching and life. This episode is an absolute must listen! Enjoy. Claudia IG for all her deets: @_glowactive @claudiacoppola…

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Ep 104: Marketing, Social Media and Content Creation with Annie Short 1:03:13

cách đây 2 years trước1:03:13

1:03:13

Ep 104: Marketing, Social Media and Content Creation with Annie Short by Rochene H.

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Ep 103: Does your business need a massive clean up?! 44:21

cách đây 2 years trước44:21

44:21

Cleaning up your business can be the make or break when it comes to scaling and stretching further. In this episode I talk about some of the most common areas of business that need a big old spring clean. Get to it! The Collective is enrolling! The place to be if you want to build a spacious, successful and fun AF business this year, check it: https://www.womeninstrength.com.au/the-collective…

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Ep 87: What It's Really Like To Own A Gym 38:38

cách đây 3 years trước38:38

38:38

Ep 87: What It's Really Like To Own A Gym by Rochene H.

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Ep 86: Gyms, Growth And Moving Overseas With Billie Asprey 42:07

cách đây 3 years trước42:07

42:07

Ep 86: Gyms, Growth And Moving Overseas With Billie Asprey by Rochene H.

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Ep 85: An Easy Way To Think About Strategy 17:59

cách đây 3 years trước17:59

17:59

Ep 85: An Easy Way To Think About Strategy by Rochene H.

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Ep 84: What's With Always Being Available.... 14:41

cách đây 3 years trước14:41

14:41

Ep 84: What's With Always Being Available.... by Rochene H.

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Ep 83: EOFY AHA Moments 35:07

cách đây 3 years trước35:07

35:07

Ep 83: EOFY AHA Moments by Rochene H.

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Ep 82: Time Management Isn't The Issue 31:39

cách đây 3 years trước31:39

31:39

Ep 82: Time Management Isn't The Issue by Rochene H.

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Ep 81: Success, Motherhood And Career Change With Alisha From Bare Strength 38:20

cách đây 3 years trước38:20

38:20

Ep 81: Success, Motherhood And Career Change With Alisha From Bare Strength by Rochene H.

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Ep 80: Dealing With Quiet Patches 26:53

cách đây 3 years trước26:53

26:53

Ep 80: Dealing With Quiet Patches by Rochene H.

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Ep 79 Evolving In Business With Sigi Fisher 40:43

cách đây 3 years trước40:43

40:43

Ep 79 Evolving In Business With Sigi Fisher by Rochene H.

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Ep 78 Moving To A Bigger Gym WTF?! 32:23

cách đây 3 years trước32:23

32:23

Ep 78 Moving To A Bigger Gym WTF?! by Rochene H.

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Ep 77 Breaking The "Clinic Model" With Dr Caity Haniver 50:01

cách đây 3 years trước50:01

50:01

Ep 77 Breaking The "Clinic Model" With Dr Caity Haniver by Rochene H.

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Ep 76: Interview With Steph Myo Strength - Bridging The Gap Between Clinic To Gym Floor 43:27

cách đây 3 years trước43:27

43:27

Ep 76: Interview With Steph Myo Strength - Bridging The Gap Between Clinic To Gym Floor by Rochene H.

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Ep 75 Out Of Office Week 22:09

cách đây 3 years trước22:09

22:09

Ep 75 Out Of Office Week by Rochene H.

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Ep 74: Not Everything That Fails Is About You..... 16:05

cách đây 3 years trước16:05

16:05

Ep 74: Not Everything That Fails Is About You..... by Rochene H.

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Ep 73: Why So Many Goals Will Fail..... 25:03

cách đây 3 years trước25:03

25:03

Ep 73: Why So Many Goals Will Fail..... by Rochene H.

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Ep 102: Successful Business Ownership And Babies, Dissolving Illusion 56:03

cách đây 2 years trước56:03

56:03

Ep 102: Successful Business Ownership And Babies, Dissolving Illusion by Rochene H.

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Ep 101: How To Manage Energy In Business; Resting Without Guilt! 42:21

cách đây 2 years trước42:21

42:21

Those who can manage their own energy, shine brighter! Being able to manage energy as a business owner is one of the biggest business killers I see. In this episode I smack into some really solid takeaways of how I manage my energy and how you can try these tools on for size. Disclaimer: I was tired AF after a night of scattered sleep with my new bubba. I take you through my thought process about clocking off and going and having a bath! Enjoy x Current Programs: The Collective 12 Month Coaching Experience is enrolling! https://www.womeninstrength.com.au/the-collective…

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100th Episode! Priests, Staff, 18 Year Old Rose 1:06:58

cách đây 2 years trước1:06:58

1:06:58

100th episode ooooweeee, how did we get here! In this episode, I answered questions posed to me from my IG audience. Things that were asked and discussed: Mistakes in business Any regrets or anything you would change Biggest challenges If you could share coffee with 3 people, who would they be and why If I were to start again... This one was juicy with some weird tangents! THE COLLECTIVE 12 MONTH EXPERIENCE: https://www.womeninstrength.com.au/the-collective…

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Ep 99: YOUR month in review, my process 41:24

cách đây 2 years trước41:24

41:24

Unsure on what to actually reflect on and look at every month in your business?! This ones for you! In this episode I take you through the process I use to gain perspective and clarity at where to go and what decisions to make. Enjoy!

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Ep 98: A week with Business owners, common problems 29:47

cách đây 2 years trước29:47

29:47

CEO Week was a huge success! The Business Edit Quarter 1 revealed lots of common themes for business owners, struggles, challenges, roadblocks. In this episode I discuss common problems shared amongst the group and how to move through em! Sign up for The Business Edit Q2/Q3 here: https://www.womeninstrength.com.au/the-business-edit…

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Ep 97: Wealth and Wisdom in your business - with Hayden Wilson 1:11:15

cách đây 2 years trước1:11:15

1:11:15

Ep 97: Wealth and Wisdom in your business - with Hayden Wilson by Rochene H.

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Ep 96: Gym number 2?! Making Decisions 32:07

cách đây 2 years trước32:07

32:07

Internal screaming as I release this episode for ya'll. In this episode I talk about decision making as a business owner along with a BIG decision I'm working through right now, gym number 2... do I or don't I?! Struggling to make decisions as a business owner, give this one a listen.

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Ep 95 - Vulnerabilities in real time 6 years of gym ownership 1:01:02

cách đây 2 years trước1:01:02

1:01:02

This month I ticked over 6 years as a gym owner. Where has the time gone! In this episode, I wanted to get real and raw and download some behind the scenes chats for ya. In this episode I discuss lessons, mistakes, fuk ups and things I didn't expect to come up. You will feel a change of pace and energy as I move into these points unscripted. Enjoy x P.S Fully Booked Masterclass is open! Your FREE Masterclass to get more clients. March 15th 1-3pm AEDT. Hit this link to sign up and let's have some fun! https://www.womeninstrength.com.au/fully-booked Wanna hang out more?! Come play on IG womeninstrength_ And if ya loved this episode, please leave a review x…

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Ep 94: Five things screwing up your launch 49:43

cách đây 2 years trước49:43

49:43

Ep 94: Five things screwing up your launch by Rochene H.

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Ep 93: How I plan strategy. BTS Chat 33:08

cách đây 2 years trước33:08

33:08

Ep 93: How I plan strategy. BTS Chat by Rochene H.

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Ep 92: Are you one of these problems waiting to happen?! 44:52

cách đây 2 years trước44:52

44:52

Ep 92: Are you one of these problems waiting to happen?! by Rochene H.

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Ep 91: Changes made in 2022, Real Talk! 59:30

cách đây 2 years trước59:30

59:30

Ep 91: Changes made in 2022, Real Talk! by Rochene H.

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Ep 90: Self Worth And Success 21:04

cách đây 3 years trước21:04

21:04

Ep 90: Self Worth And Success by Rochene H.

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Ep 89: Don't Follow What I Did And Here's Why.... 40:46

cách đây 3 years trước40:46

40:46

Ep 89: Don't Follow What I Did And Here's Why.... by Rochene H.

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Ep 88: Freedom In Business with Coach Tara 53:03

cách đây 3 years trước53:03

53:03

Ep 88: Freedom In Business with Coach Tara by Rochene H.

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