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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SickCast - Sick Bicycle Co. Podcast
Đánh dấu tất cả (chưa) nghe ...
Manage series 1946803
Nội dung được cung cấp bởi Sick Bicycle Co. and Sick Bicycle Co. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sick Bicycle Co. and Sick Bicycle Co hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Tim & Jordan run Sick Bicycle co. However their main day job is irritating other cyclists on the internet about their opinions.
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8 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 1946803
Nội dung được cung cấp bởi Sick Bicycle Co. and Sick Bicycle Co. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sick Bicycle Co. and Sick Bicycle Co hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Tim & Jordan run Sick Bicycle co. However their main day job is irritating other cyclists on the internet about their opinions.
…
continue reading
8 tập
Tất cả các tập
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SickCast - Sick Bicycle Co. Podcast
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How did I end up at Sick? by Sick Bicycle Co
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SickCast - Sick Bicycle Co. Podcast
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One of my fave brands went down in flames recently and has filed. I remember why I loved them and offer soem insight in to what I think happened. Prefer the Vlog version? https://youtu.be/gJ9VQZiEEto
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SickCast - Sick Bicycle Co. Podcast
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1 How to absolutley smash the heck out of 2019 24:16
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How to absolutley smash the heck out of 2019 by Sick Bicycle Co
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SickCast - Sick Bicycle Co. Podcast
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Fair to say its been a heck of a year. find out what comes next!
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SickCast - Sick Bicycle Co. Podcast
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Contains NSFW language and I gues some kind of opinion on stuff
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SickCast - Sick Bicycle Co. Podcast
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1 Devils Avocado EP 1 - Buying a boutique bike is a waste of money. 12:14
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So I was challenged to do a podcast where I have to argue FOR something I am totally AGAINST. I feel many people never resove arguments because they feel 'the other side' isnt listening or doesnt understand their arguement. This was a stupid challenge to do, and it was harder than I thought it would be At some point someone will not understand this podcast and will use it as a reason I'm a fraud. I still dont care.…
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SickCast - Sick Bicycle Co. Podcast
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Autumn Roundup by Sick Bicycle Co
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SickCast - Sick Bicycle Co. Podcast
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1 So You Wanna Build Your First Bike Frame 27:13
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We get alot of questions about the contruction of frames, I'm hoping I give a bit of guidance here on how to start your journey towards your first frame.
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