Player FM - Internet Radio Done Right
Checked 1+ y ago
Đã thêm cách đây bảy năm
Nội dung được cung cấp bởi 47 Insights. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 47 Insights hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
SaaS Marketing Insights explicit
Đánh dấu tất cả (chưa) nghe ...
Manage series 2092107
Nội dung được cung cấp bởi 47 Insights. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 47 Insights hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
…
continue reading
47 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 2092107
Nội dung được cung cấp bởi 47 Insights. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 47 Insights hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
…
continue reading
47 tập
Tất cả các tập
×
1 Reverse Interview with Paul Stephenson of 47 Insights 45:34
45:34
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích45:34
In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.

1 Maximizing Conversions with Ben Jesson of Conversion Rate Experts 46:51
46:51
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích46:51
Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn how Ben got started, and what he thinks about the future of SaaS businesses and conversion rate optimization.…

1 From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing 19:35
19:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích19:35
Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience working in both the US and India.…

1 Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital 24:50
24:50
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích24:50
With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many of which are SaaS.

1 Conversion Copywriting with Laura Lopuch 29:24
29:24
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích29:24
Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of cold outreach email.

1 Conversion Copywriting with Lianna Patch 27:34
27:34
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích27:34
Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.

1 Automating Demos with Greg Dickinson of Omedym 26:49
26:49
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích26:49
A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the information they need within a video demo. Greg explains how his solution works and how he is marketing the product.…

1 Conversion Copywriting with Sophia Dagnon 26:45
26:45
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích26:45
After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.

1 Ecommerce Automation with Charles Palleschi of Spark Shipping 33:13
33:13
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích33:13
Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this episode Charles explains the problem his software solves and provides insights into the respective pros and cons of marketing a business in ecommerce or SaaS.…
Patti Haus is a leading conversion copywriter to SaaS companies. In this episode she explains how the conversion copywriting process works, from initial voice of customer research through to the testing of copy on landing pages and email.

1 Leading with Outreach with David Horne of CrewPay 22:03
22:03
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích22:03
David Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David explains how they plan to lead with outreach prior to adopting a multi-channel marketing approach.…

1 App Building for the Rest of Us with Ben Haefele of Foundry Platform 19:04
19:04
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích19:04
Apple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and build their own app. Co-Founder Ben Haefele explains how the business got started and how it's finding its market.…

1 Crowdsourced Polling with Justin Chen of PickFu 25:39
25:39
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích25:39
PickFu is a crowdsourced polling platform created by serial bootstrap entrepreneurs Justin Chen and John Li. Although their platform has covers a wide range of possible use cases, Justin explains how they found and deliver value to some key market segments, including self-publishing authors and app creators.…

1 Growing Through Cornerstone Content with Christopher Gimmer of Snappa 21:15
21:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích21:15
Snappa is an online graphic design tool for non-designers that's growing rapidly. Co-founder Christopher Gimmer explains the unlikely origins and how growth has been fuelled by close attention to developing and promoting cornerstone content.

1 Incentive Marketing with Jack Paxton of Vyper 18:31
18:31
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích18:31
In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack's tips for how to run incentivized marketing programs.…

1 Building an Exceptionally Viable Product with Rand Fishkin of SparkToro 24:29
24:29
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích24:29
Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers. Learn about the problem they're ultimately planning to solve as well as the free products they have already launched.…

1 From Chef to SaaS Marketer with Paula Hingley 16:45
16:45
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:45
In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition, what has she learned along the way, and what is she still looking to learn?…

1 Investing in Digital Customer Acquisition with Owen Matthews 37:19
37:19
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích37:19
Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital customer acquisition based on more than 20 years' experience in international markets.…

1 Beyond The Desktop, Mastering Mobile SaaS with Barry Larson 16:11
16:11
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:11
You've probably never heard of Trusty Ox Systems, and that's fine with its CEO, Barry Larson. The company currently operates three separate SaaS businesses in specific niches that benefit from their expertise in creating mobile solutions that integrate with customers' systems and processes. And like many SaaS companies, Trusty Ox sees a lot of potential with voice and AI.…

1 From SaaS Marketer to Co-Founding SaaStock with Kumy Veluppillai 16:07
16:07
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:07
Three years ago Kumaran Veluppillai attended the very first SaaStock event in Dublin as a SaaS marketer looking for an opportunity. Little did he know that he would end up co-founding the event and working with his team to quadruple its attendees. What has he learned about marketing and the European SaaS scene along the way?…

1 Optimizing Moz For The Mid Market With Sarah Bird 23:33
23:33
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích23:33
With over 37,000 customers and more than $47m in annual revenue, what next for SEO software Moz? CEO Sarah Bird outlines how Moz got started and where it's going, as well as insights into the values and culture that make the brand still one of the most trusted in its space.

1 Scaling Demand Gen at Leadfeeder with Christina Hall 16:35
16:35
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:35
Leadfeeder is making big waves in the website visitor identification market. Head of Marketing, Christina Hall, explains how the company is competing and winning customers in an already crowded marketplace.

1 A Smarter Way To Manage Marketing Budgets with Peter Mahoney 21:18
21:18
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích21:18
After years of managing marketing budgets at IBM and Nuance, 'nerd CMO' Peter Mahoney decided to finally solve the spreadsheet hell experienced by many marketers and create a cloud based solution for managing marketing budgets. The result is Plannuh.

1 What’s Driving Growth at Flow with Mark Henderson 16:15
16:15
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:15
Starting out as an audio engineer did nothing to prepare Mark Henderson for a job with software giant Intuit. More than a decade later and the self-confessed data nerd is now CEO of project management SaaS company Flow. Mark reveals how insights into data analysis, marketing attribution, innovation and customer alignment are now paying off for Flow.…

1 Customer Referral Programs and Beyond with Will Fraser 20:39
20:39
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích20:39
A early lesson in platform dependency forced a fledgling startup to pivot from social media promotions to customer referral software platform in just 5 days. Co-founder and CEO Will Fraser reveals the next evolution for SaaSquatch: how to automate marketing throughout the customer lifecycle.

1 Juggling Studies and SaaS with Kimia Hamidi 26:00
26:00
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích26:00
Kimia Hamidi is Co-founder of rapidly growing content automation SaaS company Ghostit. He's also still a student finishing up a degree in Economics. How and why did Kimia get started in SaaS? And what did he learn in bootstrapping Ghostit from nothing to becoming Product Hunt product of the day?

1 Building a WordPress Killer With Craig Fitzpatrick 18:47
18:47
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích18:47
As the Founder and CEO of visual website builder PageCloud, Craig Fitzpatrick is on a mission to make building a website a truly joyous experience that anyone can do. But is a superior product enough to beat off the likes of SquareSpace, Weebly and Wix? How can PageCloud scale and own the growing 'I hate WordPress' segment?…

1 Igniting SaaS in Canada With Jamie Petten 19:55
19:55
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích19:55
Four years ago Jamie Petten was lying on a beach in Jamaica pondering her next professional challenge having successfully launched a boutique hotel there. She now heads up marketing at Ottawa based accelerator L-Spark and is also one of the co-founders behind Canada's leading software conference, SaaS North. What did she learn on her journey from hospitality to SaaS marketer?…

1 Oli Gardner Reveals The Three Big Unbounce Bets for 2018 16:47
16:47
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích16:47
Unbounce is betting big in 2018 by redefining its products, markets and technology all at the same time. Co-Founder Oli Gardner reveals the company's plans to bust out of the landing page niche and expand into new accounts while improving adoption and chasing higher lifetime value and lower churn. All aboard the Unbounce rollercoaster for the ride of your life!…

1 Pushing boundaries with Greg Davis of Intercom 12:24
12:24
Nghe Sau
Nghe Sau
Danh sách
Thích
Đã thích12:24
From starting out on an unconventional career path to becoming one of the leading product marketers in SaaS today, Greg Davis has helped Intercom to push the boundaries, resulting in over 20,000 customers and a 5x increase in employees in less than 3 years. However, neither Greg nor Intercom are resting on their laurels: entering new markets brings new product/market alignment challenges.…
Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.