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Nội dung được cung cấp bởi 47 Insights. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 47 Insights hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
  continue reading

47 tập

Artwork

SaaS Marketing Insights explicit

updated

iconChia sẻ
 
Manage series 2092107
Nội dung được cung cấp bởi 47 Insights. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được 47 Insights hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
  continue reading

47 tập

Tất cả các tập

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Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn how Ben got started, and what he thinks about the future of SaaS businesses and conversion rate optimization.…
 
Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience working in both the US and India.…
 
Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this episode Charles explains the problem his software solves and provides insights into the respective pros and cons of marketing a business in ecommerce or SaaS.…
 
David Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David explains how they plan to lead with outreach prior to adopting a multi-channel marketing approach.…
 
Apple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and build their own app. Co-Founder Ben Haefele explains how the business got started and how it's finding its market.…
 
In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack's tips for how to run incentivized marketing programs.…
 
Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers. Learn about the problem they're ultimately planning to solve as well as the free products they have already launched.…
 
In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition, what has she learned along the way, and what is she still looking to learn?…
 
Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital customer acquisition based on more than 20 years' experience in international markets.…
 
You've probably never heard of Trusty Ox Systems, and that's fine with its CEO, Barry Larson. The company currently operates three separate SaaS businesses in specific niches that benefit from their expertise in creating mobile solutions that integrate with customers' systems and processes. And like many SaaS companies, Trusty Ox sees a lot of potential with voice and AI.…
 
Starting out as an audio engineer did nothing to prepare Mark Henderson for a job with software giant Intuit. More than a decade later and the self-confessed data nerd is now CEO of project management SaaS company Flow. Mark reveals how insights into data analysis, marketing attribution, innovation and customer alignment are now paying off for Flow.…
 
Four years ago Jamie Petten was lying on a beach in Jamaica pondering her next professional challenge having successfully launched a boutique hotel there. She now heads up marketing at Ottawa based accelerator L-Spark and is also one of the co-founders behind Canada's leading software conference, SaaS North. What did she learn on her journey from hospitality to SaaS marketer?…
 
Unbounce is betting big in 2018 by redefining its products, markets and technology all at the same time. Co-Founder Oli Gardner reveals the company's plans to bust out of the landing page niche and expand into new accounts while improving adoption and chasing higher lifetime value and lower churn. All aboard the Unbounce rollercoaster for the ride of your life!…
 
From starting out on an unconventional career path to becoming one of the leading product marketers in SaaS today, Greg Davis has helped Intercom to push the boundaries, resulting in over 20,000 customers and a 5x increase in employees in less than 3 years. However, neither Greg nor Intercom are resting on their laurels: entering new markets brings new product/market alignment challenges.…
 
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