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Nội dung được cung cấp bởi Driftglass and Blue Gal and Blue Gal. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Driftglass and Blue Gal and Blue Gal hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Science Fiction University
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Nội dung được cung cấp bởi Driftglass and Blue Gal and Blue Gal. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Driftglass and Blue Gal and Blue Gal hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Each episode Driftglass and Blue Gal discuss one work of classic science fiction plus one science fiction movie. The two pieces share a theme, whether it be time travel, unreliable narrators, dystopias, etc. Join the adventure at sciencefictionuniversity.com
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29 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 2581294
Nội dung được cung cấp bởi Driftglass and Blue Gal and Blue Gal. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Driftglass and Blue Gal and Blue Gal hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Each episode Driftglass and Blue Gal discuss one work of classic science fiction plus one science fiction movie. The two pieces share a theme, whether it be time travel, unreliable narrators, dystopias, etc. Join the adventure at sciencefictionuniversity.com
…
continue reading
29 tập
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Science Fiction University
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A dive into propaganda in science fiction, particularly those instances where aliens take over the world to the advantage of the privileged. What? Links for this episode: Ray Nelson, "Eight O'Clock In the Morning" available via the Internet Archive (free registration required) https://archive.org/details/sciencefictioncl0000unse_z5i2 Images of Arthur C. Clarke's "I Remember Babylon" https://imgur.com/gallery/i-remember-babylon-by-arthur-c-clark-2BX7I6R Recorded live from the Cornfield Resistance. Podcast artwork by Frances Langum via BingAI. Support the podcast at proleftpod.com or become a patron at patreon.com/proleftpod. Write us via the USPS! The Professional Left Podcast PO Box 9133 Springfield IL 62791 Support the show…
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Science Fiction University
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1 Ep 28 Apple TV's 'Dark Matter' and the Multiverse 35:38
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Diving into Apple TV's new series "Dark Matter," based on Blake Crouch's bestselling novel. We'll explore how the show tackles concepts of both parallel realities, and the nature of identity across multiple timelines. But the multiverse madness doesn't stop there! We'll expand our discussion to other sci-fi shows that have expertly played with alternate realities: "Counterpart": How J.K. Simmons' dual roles illuminate questions of nature vs. nurture across parallel Earths "Loki": Marvel's time-hopping adventure and its implications for free will and predestination "The Man in the High Castle": Exploring how history and culture diverge in an alternate post-WWII reality Science fiction is much more than quantum physics on paper, it's also a good "what if" story! We hope this episode will expand your list of "must watch shows" using multiverse theory in science fiction. More at ScienceFictionUniversity.com. Support the show…
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Science Fiction University
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On this episode of Science Fiction University, we dive into the works of Andy Weir, the author behind the hit novels The Martian and Project Hail Mary. Project Hail Mary, Weir's latest novel takes readers on an epic journey across the cosmos. Like his earlier work, The Martian, PHM showcases Weir's talent for fusing cutting-edge science with an extremely human story of perseverance and hope. We'll analyze how Project Hail Mary embraces the conventions of "hard" science fiction while also delivering an optimistic, even spiritual message about humanity's ability to overcome challenges through cooperation and grace. So join us as we explore the intricate worlds and big ideas contained within Andy Weir's captivating science fiction adventures. More at sciencefictionuniversity.com . Support the show…
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Science Fiction University
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We talk about "The Day the Earth Stood Still" and the 1940 short story that inspired it, sort of. More at https://www.sciencefictionuniversity.com . Support the show: PayPal | https://paypal.me/proleftpodcast Patreon | https://patreon.com/ proleftpod Support the show
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Science Fiction University
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We talk about the new Apple TV series "3 Body Problem," which we highly recommend. We also relate it to lots of other science fiction works. Looking for political content? We were on The Brad Cast on Monday https://bradblog.com/?p=14989 More at sciencefictionuniversity.com . Our podcast YouTube Channel: https://www.youtube.com/@ProfessionalLeft Support the show: PayPal | https://paypal.me/proleftpodcast Patreon | https://patreon.com/proleftpod Support the show…
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Science Fiction University
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1 Ep 24 We drop everything to talk about Dune 2 1:05:17
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What the title says! Support the show at proleftpod.com and thanks! Support the show
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Science Fiction University
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1 Ep 23 The Maltese Falcon (Is Not Science Fiction) 1:03:26
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We take a short break from Science Fiction to dive into the 1941 film noir masterpiece The Maltese Falcon, comparing and contrasting that Humphrey Bogart classic with two earlier versions, one made in 1931, and a Bette Davis comedy (?) version, "Satan Met a Lady," made in 1936. More at ScienceFictionUniversity.com Support the show…
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Science Fiction University
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1 Ep 22: How Did You Fall In Love With Science Fiction? 51:27
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Driftglass and Blue Gal share their stories of falling in love with SF. More at sciencefictionuniversity.com. Support the show
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Science Fiction University
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1 Ep 21: Labor Relations and 'The Icicle Works' 47:54
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We discuss the very political "The Day the Icicle Works Closed" by Frederick Pohl, and also why science fiction stories often don't stand the test of time. More at sciencefictionuniversity.com. Support the show
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Science Fiction University
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1 Ep 20 Time Travel and Netflix's 'Bodies' 43:29
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The Netflix series "Bodies" brings up all kinds of connections to time travel in science fiction. We watched the 8 part series in three days -- it's good! Support the show
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Science Fiction University
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1 Ep 19 Too Much of a Good Thing / Whither Dune? 52:23
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We discuss tragic heroes and utopias in science fiction, then we turn to the possiblity of future Dune movies. More at sciencefictionuniversity.com. Support the show
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Science Fiction University
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Alternate title: 'Mother Nature, USMC'. A subgenre of science fiction in which humans try to bend nature to their will, sometimes with disastrous results. Also, an ocean creature theme. Movies discussed include 1973's 'The Day of the Dolphin' Star Trek IV: The Voyage Home and The Incredible Mr. Limpet (Yes, The Incredible Mr. Limpet). More at sciencefictionuniversity.com. Support the show: PayPal | https://paypal.me/proleftpodcast Patreon | https://patreon.com/proleftpod Our YouTube Channel Support the show…
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Science Fiction University
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1 Ep 17: Mission Impossible Dead Reckoning Part One and Neuromancer 32:46
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Driftglass took Blue Gal to see Mission Impossible: Dead Reckoning Part 1 for her birthday. During the movie, Driftglass noticed many plot points that connect this blockbuster to William Gibson's 1984 novel, "Neuromancer." So we did a podcast about it. (No Fair Remembering Stuff returns next week.) More at sciencefictionuniversity.com . Support the show. Patreon or Paypal Support the show…
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Science Fiction University
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Multiversal success and failure. Success? Star Trek TOS episode "Mirror, Mirror," and the 2017 Starz series, "Counterpart." Failure? It pains Driftglass to say it, but Robert Heinlein's "The Number of the Beast" is well-known as a massive fail in the multiverse and just plain science fiction novel genre. And you can hear Patton Oswalt's magnificent Parks and Rec filibuster concerning "multiverses" here. More at sciencefictionuniversity.com. Support the show at https://www.patreon.com/scifiu Support the show…
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Science Fiction University
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Science Fiction "versus" Fantasy – When Genres Collide Robert Heinlein’s “Glory Road” Babylon 5: The Technomages. Star Wars John Varley’s Wizard/Demon Trilogy The Dragonriders of Pern Arthur Clarke’s Third Law More at sciencefictionuniversity.com. Support the show
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