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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Agile Digital Transformation
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Nội dung được cung cấp bởi Agiledrop. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Agiledrop hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Agile Digital Transformation podcast is focused on topics such as digital transformation case studies and best practices. We explore technology and tools to support digitalization and aim towards actionable, real-world advice and insights.
…
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165 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 2793912
Nội dung được cung cấp bởi Agiledrop. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Agiledrop hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Agile Digital Transformation podcast is focused on topics such as digital transformation case studies and best practices. We explore technology and tools to support digitalization and aim towards actionable, real-world advice and insights.
…
continue reading
165 tập
Tất cả các tập
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Agile Digital Transformation
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1 Andrew Davis - Transformational leadership 33:06
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Andrew Davis is the Chief Product Officer at AutoRABIT and the co-author of Flow Engineering: From Value Stream Mapping to Effective Action . Andrew co-authored the book together with Steve Pereira, with whom they also host a podcast and whom we've previously had as a guest on our show and discussed flow engineering. In this episode with Andrew, we talk about the concept of transformational leadership, with him sharing his approach to training technical leaders. Links & mentions: agiledrop.com/podcast/steve-pereira-flow-engineering linkedin.com/in/andrewdavis autorabit.com amazon.com/Value-Stream-Clarity-Steve-Pereira youtube.com/@flow-engineering…
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Agile Digital Transformation
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1 Jonathan Baker - The ins and outs of the M&A process 21:14
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Jonathan Baker is the Head of M&A services at Punctuation, an advisory firm that specializes in small- to mid-sized marketing services firms. In this episode, we explore the ins and outs of Mergers and acquisitions (M&A), diving into pertinent questions such as how buyers determine the value of a firm, knowing the right time to sell, and whether to prioritize the valuation itself or the terms of a specific deal. We also talk about the impact on employees of the M&A process and how to minimize that as much as possible. Links & mentions: punctuation.com jonathan@punctuation.com…
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Agile Digital Transformation
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1 Anthony Maggio - Driving AI Value with In-House Citizen Development 24:30
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Anthony Maggio is the VP of Product Management at the leading low-code app building platform Airtable. In this episode, we discuss how businesses can tap into the value of AI through in-house citizen development. We first define citizen development and its significance, then discuss the main challenges here as well as the importance of doing AI in-house. Finally, Anthony tells us more about Airtable’s key products & features which enable this. Links & mentions: airtable.com airtable.com/newsroom/product-and-technology/build-better-products-airtable-new-productcentral…
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Agile Digital Transformation
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1 Johan Grönstedt - The Execution Revolution 24:50
24:50
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Johan Grönstedt is a seasoned management consultant and the vice president and chief product officer at Howwe Technologies, as well as the author of The Execution Revolution . In this episode, we discuss the digital components of strategy execution and large-scale business transformation. We talk about digital acceleration, the need to digitalize the CEO, the shift from the more and more obsolete traditional consulting models, and how AI can fit into all these changes. Links & mentions: amazon.com/Execution-Revolution-Quick-Cure-Strategy howwe.io/the-execution-revolution linkedin.com/in/jgronstedt…
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Agile Digital Transformation
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1 Martijn Moret - The risks of centralized data 23:31
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Martijn Moret is a seasoned professional and entrepreneur with experience across various industries such as aviation and hospitality, and he's the co-founder of DataSquirrel.ai. In this episode, we talk about the risks of data centralization. We discuss the main challenges and risks of centralized data, the myth of 100% data integration vs. the untapped 60%, and the specific challenges when it comes to working with AI. We conclude with Martijn sharing his hopes and expectations for the future. Links & mentions: linkedin.com/in/martijnmoret x.com/martijnmoret…
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Agile Digital Transformation
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1 Alon Peleg - The ROI of artificial intelligence 20:53
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Alon Peleg is the COO of aiOla, an AI speech technology that helps businesses streamline inspections. On a previous episode, we already had aiOla’s co-founder & CEO Amir Haramaty as a guest, and we discussed the evolution of speech technology in transforming enterprise operations. In this episode with Alon, we talk more practically about driving real value and how to get a great ROI from your AI implementations. Links & mentions: agiledrop.com/podcast/amir-haramaty-evolution-speech-technology-transforming-enterprise-operations alon@aiola.com linkedin.com/in/apeleg…
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Agile Digital Transformation
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1 Sateesh Seetharamiah - Redefining growth with a platform-centric digital strategy 22:28
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Sateesh Seetharamiah is the CEO of EdgeVerve, an Infosys company that's leading in the development of digital platforms. In this episode, we discuss platform-centric digital strategies and how a platform-centric strategy can help a business unlock growth and drive innovation. We talk more broadly about the key features of a platform-centric strategy, discuss why it's so valuable for leading brands such as Amazon, and conclude by discussing the concept of "uberization". Links & mentions: edgeverve.com…
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Agile Digital Transformation
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1 Radhika Dutt - Responsible product development 30:47
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Radhika Dutt is an accomplished entrepreneur and product executive, as well as the author of the book Radical Product Thinking . In this second conversation with Radhika, we revisit some of the points & issues raised in the original episode by talking about responsible development of both physical and digital products. We discuss the opioid epidemic in the U.S., expand upon enshittification and talk about the importance of & approaches to radically rethinking OKRs. Links & mentions: agiledrop.com/podcast/radhika-dutt-radical-product-thinking amazon.com/dp/B08ZNV7SW4 radicalproduct.com/certification radicalproduct.com/trainings/digital-transformation-training…
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Agile Digital Transformation
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1 Mateo Zimmermann - Bridging the technology quotient gap in construction 25:27
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Mateo Zimmermann is the Investment Manager at Cemex Ventures, the corporate venture capital and open innovation unit of leading sustainable construction materials and solutions company Cemex. In this episode, we talk about the state of technology literacy, define the technology quotient gap and discuss how to bridge it in the construction industry. We also talk about the positive impacts of bridging this gap, and Mateo finishes with some success stories from their work. Links & mentions: cemexventures.com linkedin.com/company/cemexventures…
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Agile Digital Transformation
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Chris Cooney is the Head of Developer Advocacy for Coralogix, a SaaS observability platform that analyzes logs, metrics, and security data in real time. In this episode, Chris returns to the podcast to discuss the modern state of agile. We talk about the difference between Agile versus agile and the conflicts that arise here, as well as the current industry trends and expectations about what the future holds. Links & mentions: agiledrop.com/podcast/chris-cooney-how-data-observability-helps-enable-digital-transformation theregister.com/2024/06/05/agile_failure_rates linkedin.com/in/chris-cooney chris.cooney@coralogix.com…
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Agile Digital Transformation
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1 Alex Heublein - Navigating cyber risks while embracing new technologies 26:02
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Alex Heublein is the president of the US division of the IT innovation and digital transformation accelerator Netsurit. In this episode, we explore how we can protect ourselves from the more and more advanced cyber security risks, with a particular focus on small and medium businesses that are often more heavily affected by cyber attacks. We also emphasize the value of outsourcing when it comes to cyber security and other IT priorities. Finally, we discuss the people element and the importance of cyber security training. Links & mentions: agiledrop.com/podcast/louwki-coetsee-balancing-people-processes-and-systems-successful-digital-transformation netsurit.com AlexH@netsurit.com…
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Agile Digital Transformation
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1 Tony Bailey - Modernizing Legacy Applications and Infrastructure 19:53
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Tony Bailey is the EVP at InterVision, as well as an industry leader with over 25 years of experience in cloud and hybrid go-to-market strategies, SaaS sales and marketing, scaling sales organizations and acquisition integration. In this episode, we discuss the importance of data modernization in legacy environments. We break down some main strategies, considerations and challenges for effective data modernization, and Tony shares a couple real-life success stories. Links & mentions: intervision.com tbailey@intervision.com…
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Agile Digital Transformation
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Michael Greenberg is the founder & CEO of 3rd Brain Digital Operations & Automation, a consultancy that helps businesses achieve explosive growth through cutting-edge digital operations, automation, and AI implementation. In this episode, we talk about tactical AI and how it's shaping the future of work. We break down use cases and business areas where tactical AI is especially valuable, and Michael shares his playbook & hands-on tips for tactically implementing AI. Links & mentions: linkedin.com/in/gentoftech 3rdbrain.co…
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Agile Digital Transformation
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1 Jason Monberg - Adapting to constant technology shifts to endure market value 27:09
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Jason Monberg has over 25 years of experience in the tech industry, and is currently the CEO of respected digital product development firm and consultancy Presence. In this episode, we discuss how to adapt to constant technology shifts in order to endure market value. Jason shares the top lessons from his 25+ years of experience in the industry, highlighting the importance of patience, knowing the "why", good communication, and good relationships. Links & mentions: linkedin.com/in/jasonmonberg jason@presencepg.com presencepg.com…
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Agile Digital Transformation
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1 Radhika Dutt - Radical Product Thinking 36:12
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Radhika Dutt is an accomplished entrepreneur and product executive, as well as the author of the book Radical Product Thinking . In this episode, Radhika tells us more about her book and the idea behind radical product thinking, while sharing real-life examples of radical product thinking in action. We also discuss product diseases, digital pollution, the Hippocratic oath of product, and more. Links & mentions: amazon.com/dp/B08ZNV7SW4 radicalproduct.com/certification radicalproduct.com/trainings/digital-transformation-training linkedin.com/in/radhika-dutt…
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