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Nội dung được cung cấp bởi John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Pop Culture Continuum explicit
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Nội dung được cung cấp bởi John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
John and Pat have no experience and are uniquely unqualified to discuss Pop Culture. Yet, week after week they get together to take one piece of Pop Culture from history, and compare it to something more modern. Never offering insight, but often finding new ways to insult.
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402 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 29289
Nội dung được cung cấp bởi John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được John Elliott and Patrick Ricciardi, John Elliott, and Patrick Ricciardi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
John and Pat have no experience and are uniquely unqualified to discuss Pop Culture. Yet, week after week they get together to take one piece of Pop Culture from history, and compare it to something more modern. Never offering insight, but often finding new ways to insult.
…
continue reading
402 tập
All episodes
×John & Pat take a look at a couple Oscar-buzz movies in the vain hope that someone will make something as great as “Forrest Gump” again and heal our nation.
John & Pat watch and discuss trailers both for classic and upcoming movies. Which you prefer will depend on your tolerance for constant narration extra-long scenes, but you can rest assured they use the same corny formula no matter the era!
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1 Episode 329: It’s a Wonderful Life vs. Love Actually 1:16:50
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John & Pat discuss two beloved Christmas classics that aren’t really about Christmas – one with a great evil villain and one populated entirely by minor villains. You’ll never guess which is which!
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1 Episode 328: Auteurs and Art Museums 1:00:33
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John & Pat break with the podcast’s strict routine and have a free-flowing conversation with digressions and abrupt changes in subject matter. And isn’t it about time?
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1 Episode 327: Dog Day Afternoon vs. Quick Change 1:14:43
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John & Pat return to the heist film with 2 classic examples of the genre. Well, one classic example and Quick Change, but who bothers to count things anymore?
John & Pat are having a party. A pizza party! But it’s a private event, so you’ll have to make do with this.
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1 Episode 325: Who’s the Modern Jim Rockford 42:24
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John & Pat answer this question and many more nobody asked, including: Giovanni Ribisi – What’s HER problem?
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1 Episode 324: More Musings about TV and Confusion 1:05:05
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John & Pat discuss Philadelphia art museums and bookstores and – no, wait, that was during the break.
John & Pat discuss the death of the daily comic strip and…the situation in Gaza? That can’t be right. Guess you’ll have to listen to find out. That’s called “marketing”!
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1 Episode 322: The Bob Newhart Show vs. South Side 44:23
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John & Pat compare two sitcoms that are virtually indistinguishable from each other. Plus: nothing else!
John & Pat ramble endlessly about 2 beloved 21st century sci-fi shows that begin with “F”. No, not “Firefly”. Or “Foundation”. Read the title! There can be more than 2, you know.
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1 Episode 320: CBB vs. Whose Line Is It Anyway 57:07
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John & Pat waste everyone’s time trying to figure out the distinction between short and long-form improv. Plus: B-b-b-bonus! Old comedians vs. new comedians: who sucks more?
Why do you always require a description? It’s always the same thing. I think we discussed Time’s Person of the Year?
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1 Episode 318: And Here It Is… Again 1:00:55
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John & Pat talk trash, trash TV, Trashcan Sinatras, municipal trash collection routes…oh, and Godzilla.
John & Pat John & Pat it up to the point that they end up in a Freaky Friday situation that ends up bringing about the destruction of Earth. (Our bad!)
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