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Nội dung được cung cấp bởi Rosie & Nate. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rosie & Nate hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi Rosie & Nate. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rosie & Nate hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Marketing Made Fun for all entrepreneurs who want to get the right attention and bring their business to the next level
Nội dung được cung cấp bởi Rosie & Nate. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rosie & Nate hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Marketing Made Fun for all entrepreneurs who want to get the right attention and bring their business to the next level
Why does it matter to get clarity around your values and philosophy? How can you share your values and philosophy with your audience? What do you need to do build a brand based around that philosophy? These questions - and many more - will be answered in this episode of Attention Seekers, during which we explore why communicating what we stand for, can actually impact the sales of our business and create a steadier following base on social media. Got questions? Send them to rosie@writingwithrosie.com…
Emotions are key when it comes to making more sales. Nowadays, customers are savvier and more aware of different sales techniques, especially in the online space. So what can we do to increase our sales and build a brand without getting sleazy? Tap into the emotional brain of our audience! In this episode of Attention Seeker, we are tackling branding and how the right story and emotional intelligence can help you make more money.…
Logo's, color palettes, icons, avatars, emoji's, images...When we start a business we think we need it all and need it now! But is it really that way? And is it needed to invest thousands of dollars to create a visual brand before even starting our business? In this episode, we share a few tricks, including our personal shortcuts, to build your visual brand the easy (and cost effective) way.…
Branding is such a buzzword right now. But what is branding and how can you leverage it in your business? This month, Attention Seekers is all about branding and the elements that define it. Stick around and throughout the next episodes we'll walk you through an interesting journey covering visuals, brand story, and the importance of sharing with your audience what your brand is about. Music all graciously created and donated by www.filmstro.com…
Can anyone go wrong when writing proposals? Are there unspoken rules you should follow and mistakes you should avoid? Yes, Yes and - once more - YES! In this episode, we share the pitfalls you need to avoid when writing a proposal for a potential client. Fan of the show? Leave us a review. And if you have a question or a suggestion for the show, send us an e-mail to rosie@writingwithrosie.com Music all graciously created and donated by www.filmstro.com…
Do you know how to write a proposal? If the answer is no, you're in luck! Nate and Rosie are here to share what to include, ideas on structures to follow and the unspoken rules of smart proposal writing. Music all graciously created and donated by www.filmstro.com
This month we are tackling Proposals. Are they necessary? When do you really need to send one? Can you still win a client without sending a formal proposal? Find out what Nate and Rosie got to say! Fancy the show? Leave us a review :) Music all graciously created and donated by www.filmstro.com
Proposals are key when it comes to get new clients. Listen to this episode to find out why! Music all graciously created and donated by www.filmstro.com
What do you ask a copywriter before hiring them? What do you need to pay attention to before actually picking the right copywriter for one? In this episode we answer these and many more questions and we share 5 things you need to know before actually hiring a copywriter. Music all graciously created and donated by www.filmstro.com…
We hear many misconceptions about copywriters; 'copywriters can write anything', 'all content creators can write persuasive material', 'my copywriter should know it all'... but is it really that way? In this episode, we debunk all myths around copywriters and help you choose the right content creator that suits your business. Music all graciously created and donated by www.filmstro.com…
Copywriting and Copywriters are a big mystery to many people starting a new business. What is copywriting and when should you really invest in a copywriter? We tell it all and give you some guidelines to make informed decisions when it comes to put your money into persuasive content! Music all graciously created and donated by www.filmstro.com…
'I don't understand marketing!', how many times have you said or heard this line? We definitely heard it quite a few times throughout our career, so in this episode, we've decided to go back to basics and talk about what Marketing is and explain - in a simple way - how it can serve you and your business. Music all graciously created and donated by www.filmstro.com…
For our 20th episode, we are looking at books that can help you when it comes to Marketing, Sales and Business in general. Curious to see what our top 5 looks like? Take a listen and share with us what your favorite marketing books are! Got questions or wants to say hello? Send an e-mail to rosie@writingwithrosie.com…
Blogging started years ago, and while some thought it was dead, Nate and Rosie are here to tell you that it's more alive than ever before! In this episode we look at the trends, why blogging is the next big thing and how you should leverage it for your business. Like this episode? Leave us a review!
This week we're showing you the new social media strategy you should implement to find quality leads that will convert. We talk metrics, tactics, content and more. Ready to upgrade your strategy? Take a listen and share with us your thoughts! Music all graciously created and donated by www.filmstro.com…
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