Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Welcome to SeeingRead! Where your hosts, Jim & Kelly, tackle the age old millennial question: was the book really better than the movie?! Enjoy being wrong!
Welcome to SeeingRead! Where your hosts, Jim & Kelly, tackle the age old millennial question: was the book really better than the movie?! Enjoy being wrong!
Get ready to ride the worm! Jim and Kelly take their Bene Gesserit sass to the sands of Arrakis in this action-packed, spice-infused episode. From face tattoos and sandworms to Christopher Walken’s emperor swagger, they dive headfirst into the cinematic and literary epic that is Dune Part 2 . Expect debates about prophecy, Paul’s messiah complex, and why Stilgar might be the Ned Stark of the Fremen (spoiler alert: way fewer direwolves). Plus, Kelly questions the butthole-dick sandworm design while Jim nerds out over worm-riding glory. It's a journey through sci-fi grandeur, poignant politics, and questionable parental decisions (spice orgy while pregnant, anyone?). Grab your stillsuit and join the fun—your water’s worth it!…
⏱ Jump to the Book vs. Movie Review at 46:06 We have such sights to show you! Fresh off the torture rack- and burning up with sex appeal that only a hairless demon scorpion monster can bring- it's time to dig your pins into a VHS classic. Kelly joins Julia at the bar to pick up her latest kills, I mean reads. Finally a horror novella that cuts to the point- though maybe the name doesn't quite pull it off. Don't be fooled by the appearance-something dark & familiar lurks beneath. Clive Barker channels boredom into just the right amount of blood that it's almost torture to put it down. Short but sweet, the Hellbound Heart made Jesus weep. Jimmy isn't really falling for Pinheads plea to "Come to daddy!" Can't blame him after years of avoiding Blockbuster's version of Lamarchand's box. The scares might have just been contained to the box set cover art- but if you are down to get grossed out on 80s gore then the Cenobites are ready to please. It might be iconic but did Clive Barker get his own book a little... skewed? Your pleasure might not be the same as ours- but we know you'll enjoy the pain of deciding if book or movie can master your senses. Grab a chain and get ready to pull apart Hellraiser with a very leather clad Halloween episode.…
It's time to Spice up your life! Arrakis might look like a dead planet on the surface but it's swimming in sweet sweet stimulants. You don't need to have visions of the future to know we're talking about Dune. It's a space opera that blends a trippy college bender with the fun of LARP'ing. Thankfully in neither book or movie you won't smell a sietch. Kelly struggled with her stillsuit but Frank Herbert lent her the mentat advice she needed to hear... it just needed to be said in a Bene Gesserit voice. The OG science fiction novel brought the stars to earth and established a cult following that continues to worship its prolific world-building. Sure, your mind might hurt a bit... and you'll have to read the series backwards and forwards to begin to understand what the heck is happening...but that's the fun of being a messiah. Denis Villeneuve showed Jimmy a whole new world- without the Guild cost. This sweeping & visually stunning film infuses the universe with the intent and intelligence it was written as. Polarizing pod favorite Timothee Chalamet delivers a Paul Atreides worth following into... a holy war? We'll have to get back to you on that one. Regardless, you'll drink up these epic performances. The movie found the way to show and tell complicated material and still entertain its audience. Explosions help the exposition go down. The film is like a ride of a sand worm... a gritty acid trip. So hop in the ornithopter and get that sand-walk right: It's time to find the golden path between book and movie.…
⏱ Jump to the Book vs. Movie Review at 50:00 A Swede, a Brit and a Belgian board a train. In case you're worried that this is going to turn into an off-color joke about stereotypes... you'd be half right! So tuck your knives before customs confiscates them and join us on the soul train for a special birthday Patreon episode: Agatha Christie's Murder on the Orient Express. Kelly hops on board the wrong MTA line time and time again, praying she gets the simple title right. Thankfully Hercule Poirot is a more organized man than herself. With police pad and paper in hand she's made a weak effort to try and solve the murder with the detective supreme. Failing at deducing a motive from a few out of place materials, she can always disappear for a few days. Agatha Christie is waiting for her at the spa with the best cover story. Jimmy is measuring mustaches with Kenneth Branagh. A master at masterpiece theatre, Branagh brings day time mystery to the celluloid screen. Guns and romance pepper an otherwise cut and dry murder by numbers. Can a narcissist drum up the intrigue of American movie goers or will the film be laid out flat like Johnny Depp? Did the subject matter die by words or confusing casting? Only you can decide if we go with option one or two. So gather up all you sleuths with Jim and Kelly in Cabin 16 for a stab at solving a murder.…
Hey kids do you like dinosaurs? Science? Being gored by an extinct animal? Unchecked capitalism? The imminent destruction of our fragile ecosystem? Ugh boring, right? But what if I told you a man gets eaten by a TRex... on a toilet? Yeehaw cue the theme song, pack your lunch boxes with Dino DNA and hop in the helicopter, we're heading to Jurassic Park! Kelly wasn't confident the book would be worth the price of admission but boy was she thankful Crichton was a bigger man than Spielberg. The maths all add up and the chaos in the aviary was enough to have her thinking that science could use some regulation. Social commentary is packed with action- it'll take a few chapters before the tranquilizer hits. If you agree with all of this, meet her and Crichton in the hatchery to dismantle AI. Jimmy is ready to take you on a tour of a park you'll never forget. So make some room for Chilean sea bass and turn over those Barbasol cans. IT's DODGSON. Spielberg proves that nature always finds a way... to merchandize a franchise. Paradigm shifts aren't just for science. This movie changed the course of Blockbuster films and has forever altered our way of seeing Jeff Goldblum. The science about dinosaurs has greatly improved since the 90s but not the ideologies about how we use it. Whether you choose book or movie- women will inherit the earth.…
'Tis the season to go fruit picking in Italy! If you don't have a translator handy, no worries, we found the subtitles on Amazon prime... but you'll still need to know the etymology for the word apricot. It's Call Me By Your Name. Jim and Kelly celebrate Pride by finding a new letter on the LGBT spectrum to join them. Guest Peter Turo joins a very queer episode that celebrates fluidity and solipsism. Yet this throuple still have their disagreements. Author Andre Aciman proves that a rose by any other name would still be so horny. A poetic and lovingly written novel that brings adolescence and sexual awakening to eloquent heights. But is it short sighted when it comes to its ancillary characters? Can a straight man capture everything about a queer love affair? Luca Guadagnino knows what guys want and it's not Heraclitus. Stunning cinematography, haunting soundtracks, and unforgettable performances made this movie an instant classic. Besides who can celebrate Father's Day without Michael Stuhlbarg (and Jimmy)? But can we overlook a casting choice? Man-eater indeed. It's a long episode that follows an emotional and physical journey through northern Italy. We meet characters we love, relationships we hate, and ourselves along the way. Gay, straight, or however you may identify... this book and movie is relatable to all. Come sit in Heaven with us for a summer you will never want to forget.…
Who watches the Watchmen? Us. Duh. Nixon is clutching the nuclear launch codes and we took the month to anatomically put ourselves back together for this special patreon birthday episode. How could this go wrong? Kelly cracks open her first comic book to find a fun way to play philosopher. Is this really about masked avengers or is it just Kierkegaard in tights? We don't think, therefore we aren't sure. Challenging as a new medium can be, an expression of intellect is still not something to throw into a radioactive particle test chamber and disregard. The squid may have destroyed the city, but it won her heart. She's now on step 3 of the Veidt Method! Jimmy would like to fight, really he would, but from his spot on Mars... Zack Synder just feels so... insignificant. He saw all the atoms come together, but, though they might look a lot like the comic, the soul of the story just didn't make the director's cut. It doesn't take a Rorschach test to prove you're nuts for preferring the film to the comic. Or maybe you're just seeing a pretty butterfly? Count down the dooms day clock -and how many times Billy Crudup's blue penis is mentioned- with us. Comic or movie? It's all perspective.…
Ladies, are modern day options crippling? Do you spend way too much time deciding between which primary color to wear and enjoy the thrill of voting against your basic needs? Well do we have a future for you! Kelly puts all her eggs in Margaret Atwood's basket. This Canadian author wrote a long form poem that chills, maybe not thrills, but certainly instills a fear for our future autonomy. We humans need love, touch, communication, and most importantly...to read. Apparently "my body my choice" translates into Latin as "Nolite Te Bastardes Carborundorum." Civil war! Canada! Men! Clitoridectomies! The tv series The Handmaid's Tale might not have the subtle haunting poetry of the novel, but the bodies be swinging under his eye. If you don't want to delve in the cold waters of prose to understand how your human rights are at stake, maybe Elizabeth Moss' face will get you freaked enough to swear off red. Commander Jimmy certainly thinks so. If you're Offred or just Off-men we've got you covered. Whether you choose book or TV show, it's a perfect May Day for a revolution.…
It's a bird! No, it's a plane! No, it's just a supermodel swan diving off the balcony. Some might call it foul play so it's up to a British sleuth(s)and these American readers to get to the bottom of it. But first, let's hit the pub and pick up a special guest to help us solve the murder of the teleplay for the Cormoran Strike Series. Kelly has found a friend to help defend JKRowling's pseudonym and detective series. She'd use their pronouns but that might not jive with the author. Regardless, the book holds strong as a fun read with a shocking and impactful twist. Developed characters make for better red herrings... to not agree is plain cuckoo. Jimmy might not have a leg to stand on but he tries his best to pass off this Max's miniseries as watchable. If they had the HBO money daytime television could really be brought to new heights. Oh well, it's not worth drawing a hot bath over. Don't leave us chilling on the balcony, help us pour the piping hot tea on this special birthday episode.…
Is that love in the air? Gross, put my ball gag back in for some autoerotic asphyxiation. Welcome to Fifty Shades of Grey, a book and movie as vibrant as its slate color scheme. XXX content? More like Zzz's. EL James might not know what BDSM is or how a 21 year old woman talks, but that didn't stop her from riff'ing off Twilight. Kelly could defend her...but in the words of the author "Holy Cow, it's so hard." Thesaurus' were spanked within an inch of their limit and e-mails tied up the plot with handcuffs. Jimmy made it through watching the film and gave it a whole half a star for the effort. Can excessive lip biting save a romance film without any chemistry? The red room of pain was the movie theatre and we all felt like Dakota Johnson... sore and a little bewildered how we got here. Nothing a pair of stolen set panties can't fix. If you want whips and chains... maybe skip this book/movie. Cause it's vanilla (laters) baby.…
Thirteen year old girls can really put the "me" in migraines. Been there, done that. But since it's January and the play is cancelled let's solve a mystery and accidentally doom a few lives while we're at it. It was the Gardener in the Library with the Vase! The Chocolate War Profiteer in the garden! No, it's not Clue, it's the saddest love story that never was. Ian McEwan rewrote a young girl's history at the cost of her geriatric neurological health. Spoiler alert: sad. Maybe some friendly plagiarism can smooth over all prepubescent faux pas? This book proves that all beautiful streams of consciousness flow downward. Kelly is willing to put her ego aside and to say sorry for all her past wrongs... in 70 years... when everyone is dead. Though maybe she just wrote the c word over and over again in a letter. Oscar nominations abound for the 2007 film adaption. The ever so charming James McAvoy works harder than Keira Knightly's jaw to bring McEwan's prose to the big screen on his sweet little Angel face. Don't worry guys, it's not sappy. We think you'll like it because... WWII. That's what you like right? Scooch over Nolan, this was the OG Dunkirk! Can Jimmy's movie beat out one of Times Magazine Best 100 Novels or did he, in the words of Paul Marshall, "bite it"? Sorry not sorry. Visit us on the social media: https://www.facebook.com/SeeingRead https://www.instagram.com/seeingreadpodcast/ https://twitter.com/seeingreadpod https://www.patreon.com/seeingread…
Dear God, What did postage stamps cost back in the 80s? 11 Oscar nominations? Danny Glover's dignity? One thing's for sure, after the film adaption, Alice Walker's novel The Color Purple demanded to be "returned to sender." Kelly is sending love letters to Alice Walker's 1982 Pulitzer Prize winning book. It might be a little more gritty, but it's a heavenly trip to finding your self worth. Even Jimmy admits that you can pick up the beautiful sentiments- to not to is a sin. The film introduced the world to Whoopi Goldberg but left out the sincerity of the novel. Spielberg giveth and he taketh away. Jimmy and Oprah are ready to take a swing at defending this dated piece. Then again maybe it's time to skip the written word and phone home. Whatever color aura you're rocking, you have to admit that this book deserved its awards. The movie might have just been a shade off. Join us on this episode for a riveting session of social politics patty cake. Visit us on the social media: https://www.facebook.com/SeeingRead https://www.instagram.com/seeingreadpodcast/ https://twitter.com/seeingreadpod https://www.patreon.com/seeingread…
It's that time of year to gather with your family and gobble gobble up a nonfiction book to educate yourself on those who were robbed of theirs. This isn't Hallmark's version of the first Thanksgiving, but we're certainly gonna be serving some facts along with that cholesterol. Can a Scorsese adaption bring heart to a broken hearth or does it take a true crime book to make you grateful for the FBI? It's time for Killers of the Flower Moon. Kelly is doomed to repeat history as yet another white girl gets angry over ignorance. Are people skimping the nonfiction for an out dated re-enactment? Is it as hopeless as arguing with your racist uncle at the table? It might not be light hearted dinner conversation, but the truth is out there if you're willing to drill for it. It's bound to give you seasonal depression if you do. Jim serves his three hour long feast of the eyes. Sure it might be a lot of time away from your Football game, but the meat of the story is there. Can Leonardo DiCaprio remind us what NOT to be thankful for or is that something they saved for Scorsese's teleprompter? It's no laughing matter but the book and its adaption might just change your mind on the recent past. Time to admit to our wrongs... and add solar panels onto our Xmas lists. Do better America. Visit us on the social media: https://www.facebook.com/SeeingRead https://www.instagram.com/seeingreadpodcast/ https://twitter.com/seeingreadpod https://www.patreon.com/seeingread…
Yo ho ho and a bottle of REDRUM, let's kick off Halloween at the Overlook Hotel! Our favorite bartender Lloyd will be slinging imaginary martinis and the blood in the elevator will be flowing. *Dog costume not included, so if you're a ghost Furry... come prepared. In a Samhain swap up, Jimmy shines first. Since we've all seen this classic horror flick, he's must defend the iconic Kubrick film. Steeped in conspiracy theories and strategic imagery the film lives on in the public consciousness but does it leave you feeling cold? Colder than it left Stephen King... and Jack? Or does the film bring the subject material to a new artistic height. Some might say as far as the fake moon landing. Kelly, knight of the Stephen King-dom is ready to remind everyone what the book is really about... love! And alcoholism. Aaaand generational trauma. But let's go mostly with love. Can Kelly save Jack Torrence's reputation and motives or is that as impossible as trying to make roque relevant? The topiary animals are at her beck and call, though the furnace is still fussy. Whether you'd rather stay in room 217 or room 237, we're all stuck in this resort together. Forever and ever. Just remember it's ok to take a mallet to your family, lock your dad in the pantry, and put a hole in a hotel door with an ax... just leave the bees out of it. Visit us on the social media: https://www.facebook.com/SeeingRead https://www.instagram.com/seeingreadpodcast/ https://twitter.com/seeingreadpod https://www.patreon.com/seeingread…
The kids are in school and the weather is turning cool, so how's about we jetset to Italy for a few cocktails and some stolen identity's? Don't worry, we'll be putting it on the Greenleaf tab. Some food for thought: Is Tom Ripley just you classic American who spent too much time studying abroad or is he a dyed in the wool sociopath? Honestly... what's the difference? Book or movie... he comes off as a real Dickie. Which depending on your preference, and his, might leave a bad taste in your mouth. Join Kelly and Jim as they riffle through Patricia Highsmith's personal baggage and 1955 thriller The Talented Mr Ripley. Can Kelly defend a misanthropic lesbian... that isn't herself? Sure, it may read at a snails pace but the creepy accuracy might buy it travel points. Or will the charm and talent of Jimmy pull through and justify casting Jude Law as an American? If not maybe tag in Matt Damon and see if he can save the day and all the listeners from a novel that reads more like an antiquated home decor catalogue. How about them apples, Patricia! 🤌🏻🤌🏻🤌🏻 Whether you're reading or watching, hop on in the bath water is still warm! Visit us on the social media: https://www.facebook.com/SeeingRead https://www.instagram.com/seeingreadpodcast/ https://twitter.com/seeingreadpod https://www.patreon.com/seeingread…
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