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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi The PodKitchen. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được The PodKitchen hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
What happens when a Wedding Planner and Divorce Attorney team up in life and on a Podcast? Real and Raw conversations about life and how to navigate it all. Join Henry & Randi Fincher on this adventure! Make sure you go ahead and subscribe to this podcast. New episodes drop every Monday starting January 1st, 2024!
Nội dung được cung cấp bởi The PodKitchen. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được The PodKitchen hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
What happens when a Wedding Planner and Divorce Attorney team up in life and on a Podcast? Real and Raw conversations about life and how to navigate it all. Join Henry & Randi Fincher on this adventure! Make sure you go ahead and subscribe to this podcast. New episodes drop every Monday starting January 1st, 2024!
Henry and Randi sit down and discuss getting kinky in the bedroom! No kink-shaming happening on this episode! Its an honest and open discussion (as always) and the encouragement is to communicate with your partner and see if getting a little spicy in the bedroom might be on the radar. How have you gotten this conversation going in your relationship? We'd love to hear; hit us up on our social media! Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry chat all about the relationships that have turned toxic. Specifically, when someone becomes an "ex", how do you deal with the manipulation tactics that might be using? How have you dealt with this? Hit us up on social media and let us know! Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Henry and Randi sit down and discuss a deep question: "Who are you individually without your career and family?" When the identities of "mom", "dad", "lawyer", "wedding planner" disappear - who are we? Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry sit down and talk about understanding the difference between Red flags and Green flags. In relationships, Red flags and Green flags are used to indicate whether someone is emotionally healthy and mature, or if they may be problematic. Red flags are warning signs to stay away from someone, while green flags are signs of a healthy and positive relationship. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry talk about having sex with your best friend - and on a deeper level discuss whether a person's spouse SHOULD be their best friend. What do you think? Can a married person have a best friend that isn't their spouse. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry talk about how you can reconnect with your spouse as the school schedule kicks back in. Randi talks about how it is emotional for her to see her daughter off to school (KINDERGARTEN!) Henry talks about how you can add in mid day checkins with your spouse so they know you are thinking of them. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Henry and Randi jump in and discuss some of their favorite Disney movies that have some good lessons for life that they can share with their kids. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher
Henry and Randi talk about how they start transitioning their family back to school schedules from their summers of fun! Sometimes that schedule can be hard to get back to - but maybe these tips will help you out. Have your own transition tips to share? We would love to hear them! Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry sit down and talk about the surprising things you find out about your spouse after you are married, and other people may never know these things! What is something surprising about your spouse? Share it with us! Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Henry & Randi discuss their favorite podcasts! Need something new to listen to this summer? Here are some great ideas. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher
Henry and Randi take a quick trip to NYC and share about their trip - including Randi making inappropriate eye-contact while sitting at a hotel bar. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher
Traveling with kids can be tough! Toddlers and small children can definitely complicate the smoothness of your travels. Randi and Henry discuss a recent trip and give some tips on how to make traveling smoother. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Henry and Randi talk about some DUMB ways to save money. Spoiler alert - DIY wedding planning and legal services are a couple of them. Also, stick around till the end and hear a GREAT way to save money. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
Randi and Henry talk about what makes them say "ICK" - and a great story of Henry getting hit on by the waitstaff at Outback Steakhouse is a nice little bonus! Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher
Henry and Randi sit down and respond to a listener's question; "what shows are you watching together?" Whether you are looking for a show you can dive into this summer with your significant other - or whether you are looking for a binge-worthy show to waste a Saturday on - Randi and Henry share their favorites. What are you watching? We want to know. Honey Baked Ham Website: idoididimdonepodcast.com Podcast Instagram: I do, I Did, I'm Done! Randi Instagram: @randisfincher…
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