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Nội dung được cung cấp bởi Meredith Hirsh. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Meredith Hirsh hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi Meredith Hirsh. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Meredith Hirsh hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The American healthcare industry represents $4.5 trillion annually and accounts for nearly one-fifth of our nation’s Gross Domestic Product. Not only did I grow up the daughter of a doctor and social worker, but I am also the CEO of a medical center and university healthcare educator, having worked in the healthcare industry for nearly 20 years. In a weekly podcast, Working Healthcare, I will interview varied healthcare leaders with the goal of making you more aware, not angrier, by helping you to make sense of an increasingly upside-down industry. We will dive deep into the many professions within healthcare to breakdown how American healthcare and health insurance works, explore opportunities in this continuously growing field and bring you the outrageous and absurd by enlightening you on its inner workings.
Nội dung được cung cấp bởi Meredith Hirsh. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Meredith Hirsh hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The American healthcare industry represents $4.5 trillion annually and accounts for nearly one-fifth of our nation’s Gross Domestic Product. Not only did I grow up the daughter of a doctor and social worker, but I am also the CEO of a medical center and university healthcare educator, having worked in the healthcare industry for nearly 20 years. In a weekly podcast, Working Healthcare, I will interview varied healthcare leaders with the goal of making you more aware, not angrier, by helping you to make sense of an increasingly upside-down industry. We will dive deep into the many professions within healthcare to breakdown how American healthcare and health insurance works, explore opportunities in this continuously growing field and bring you the outrageous and absurd by enlightening you on its inner workings.
Join Meredith Hirsh for a sit-down interview with Dawn Scranton, the Principal Owner of qbSolutioneers, about the future of healthcare finance—and it’s more exciting than it sounds! With over 30 years of experience, Dawn breaks down why so many medical practices still struggle with outdated financial systems, and how simple changes can improve everything from how quickly they get paid to how they keep track of important numbers. Even though healthcare accounting sounds like a lot of numbers and paperwork, Dawn shows how smart, simple automation can make a big difference. She explains why healthcare practices are still behind in using tech to streamline their financial workflows—and how automation can save time, reduce mistakes, and even boost income. Whether you’re a healthcare provider or part of the team, this episode is full of practical insights on making financial systems work faster and smarter. If you’ve ever wondered why billing and claims seem like a headache or why automation isn’t more common in healthcare, this episode is for you. Tune in to find out how Dawn is helping practices improve their financial systems with easy-to-understand, tech-driven solutions that benefit everyone in the medical community.…
In this eye-opening episode of Working Healthcare, Meredith Hirsh sits down with Dr. Rebekah Bernard, a passionate advocate for physician-led care, to challenge the growing trend of nurse practitioners and physician assistants taking the reins in primary care. Rebekah, author of Imposter Doctors and Patients at Risk, argues that the increasing reliance on these providers, driven by cost-saving motives, is putting patient safety at serious risk. She makes a bold case for why healthcare should remain in the hands of highly trained physicians, warning that cutting corners on training could have dangerous consequences for patients. With powerful insights into the future of healthcare, Rebekah confronts the implications of this shift—both for the doctor-patient relationship and the integrity of care. Tune in for a provocative discussion that may change the way you think about who should be leading your healthcare. Judge for yourself!…
In this episode of Working Healthcare, Meredith Hirsh speaks with Dr. Diana Barratt, a neurologist and sleep medicine expert who has embraced a non-traditional approach to patient care. Diana discusses her decision to opt out of Medicare and traditional insurance contracts, and the benefits of transitioning to a fee-for-service, concierge model. With rising physician burnout and dissatisfaction with insurance-based systems, Diana shares how this model allows for more personalized, high-quality care. She also delves into how smaller patient panels have improved her ability to address complex neurological and sleep conditions. As the healthcare system evolves, Diana offers insights into the future of concierge medicine, its role in mitigating physician shortages, and the patient-centered care it fosters. Tune in to hear about the challenges, rewards, and transformational impact of non-traditional medical practices in today's landscape. Take risks!…
Join Meredith Hirsh for an in-studio interview with Dr. Kate Brazzale. As Chief Medical and Administrative Officer of the Hospice Division of Empath Health, Kate shares how she was drawn to hospice and palliative care. Discover how our American healthcare system manages seriously ill patients' symptoms and quality of life, known as palliative care. Kate discusses when it is time to bring in Hospice and how traditional Medicare and commercial insurances cover this cost. Kate wraps up her interview by sharing her thoughts on physician burnout and enlightening us on what we can learn from millennial doctors. Don’t be spooked!…
Join Meredith Hirsh as she pulls back the curtain to expose the inner workings of healthcare’s billing world with Anatomy Finance founders Sasha and Callum King. Discover the burdensome revenue cycle management processes medical facilities confront. With Sasha’s bioengineering background and Callum’s business acumen, the Kings are a powerhouse couple who created an innovative company to solve healthcare’s payment posting problems. Learn how they raised millions of dollars in Series A funding to create change within our healthcare industry. Go Kings!…
Join Meredith Hirsh and visionary pharmacist Vinay Patel as they uncover the complexity of healthcare’s mafia – the pharmacy benefit managers. An entrepreneur who founded MakoRx, Vinay shares how he is disrupting the PBM world. In this episode, Meredith and Vinay dissect the PBM system and the industry’s lucrative money-making schemes. Discover how three PBMs amassed most of the market and continue to shield the public from its pricing tactics. Vinay provides insight into how to revolutionize the PBM industry, hoping that Congress will eventually pass reform. Mark Cuban is not the only innovator transforming the pharmaceutical industry. Be your own disrupter!…
Join Meredith Hirsh as she sits down for an in-studio interview with her executive coach and inner-circle confidant Nancy Proffitt. Learn when to seek a therapist versus a coach and how the latter has impacted Meredith and The Hirsh Center over the past year. From Girl Scouts to CEO, discover why many top female executives were once a troop member. Hear how behavioral assessment tools provide valuable insights into new hires and existing employees. Coach Nancy leverages 30 years of executive management experience and business ownership to assist professionals to create valuable change in their teams and themselves. Can a three-day leadership boot camp be a single solution to great leadership? Kick off 2025 with an inspirational discussion between coach and student and decide if you would benefit from an executive coach. Enjoy and be enlightened!…
Join Meredith Hirsh as she sits down with yoga therapist, health coach and research scientist Steffany Moonaz to discuss how to take better care of ourselves heading into the new year. Two-time author and Johns Hopkins trained PhD, Steffany shares what inspired her to incorporate yoga into her research. Learn more about yoga teachings and how to integrate meditation into your life – even if you’ve never done it. Steffany offers examples of how to blend traditional medicine with non-traditional, eastern-style approaches to live a centered existence. By incorporating Steffany’s secret sauce, even overachievers can find ways to cope through navigating our chaotic healthcare system. Namaste!…
Meredith Hirsh interviews her #1 fan and a Working Healthcare podcast favorite, Dr. Marc Hirsh. In his second episode, the duo breaks down healthcare’s triumphs of 2024 and challenges for 2025. While health insurance is under increased visibility by the American public considering United Healthcare CEO Brian Thompson’s murder, Dr. Hirsh shares his theory behind the killer’s mental state. They then segue into medical breakthroughs and insurance wins of the past year. This is short-lived, as they focus on healthcare’s middlemen – pharmacy benefit managers. Can many of healthcare’s challenges be resolved during Congress’s lame-duck session or will these topics continue into the new year. Listen to what a doctor and healthcare CEO say about the past year and how they are eyeing healthcare’s future. Enjoy!…
Meredith Hirsh sits down with best-selling author and cybersecurity expert Joe Goldstein. With over 30 years of IT experience, Joe shares insights into why patient health data is an enticing target for hackers and then offers tech basics for a healthcare organization to prevail. After discussing the initial goal of electronic health records, Joe gives his prediction on the medical community’s ability to achieve the goal. Joe provides insight into the Change Healthcare cyberattack that is still impacting the healthcare sector and offers advice on how a healthcare facility should approach risk assessment. Don’t miss out on learning the latest cybersecurity trends in healthcare and how to prepare. Enjoy! **Disclaimer: There is no public confirmation that a second ransom payment in connection with the Change Healthcare cyberattack was paid.**…
Meredith Hirsh interviews Maddie Loomis to provide a contrasting view to last week’s episode about how millennial physicians’ work-life balance impacts physician burnout. With the increasing physician shortage, Maddie provides tips on how to successfully recruit physicians and advanced practice providers. She shares insights on aligning with fresh-out-of-training physicians and how to set expectations. As a millennial, Maddie answers the question: Is it possible to have it all with a work-life balance goal? You decide if Maddie is the exception to her generation or a fresh take on her 30-something contemporaries.…
Join Meredith Hirsh in this straightforward Working Healthcare sit-down interview with physician hero Dr. Roger Duncan. An anesthesiologist whose parents promoted education and social justice shares how he contributes to our community. Roger is a champion for children living in low-income neighborhoods by encouraging education as a catalyst for success. Roger explains the need for black and minority medical associations – even in 2024 – and the history behind the National Medical Association’s creation. Tough questions are asked, and Roger answers them with thought, grace and insight. This is a candid interview to better understand a different perspective on racial disparities within our healthcare system. Enjoy and do something great!…
Join Meredith Hirsh as she sits down for an in-studio Working Healthcare interview with American College of Physicians President Elect Dr. Jason Goldman to discuss the necessary role of organized medical societies. Jason shares how he juggles his responsibilities providing patient care as the sole internist of his independent medical practice and his many leadership roles. Is there a return on investment? While in medical residency, Jason started his advocacy efforts. He reveals the importance of building relationships with the mindset of playing the long game. With a Lame Duck Session of Congress, Jason examines if we can fix the physician fee schedule before the year ends. Jason knows what it takes to fix our American healthcare system – he seems to have ideas. Be inspired!…
Join Meredith Hirsh in this authentically no-holds-barred Working Healthcare studio interview with Dr. Jeff Vaughan about the generational differences in today’s physicians. A surgeon with 30 years’ hospital experience and a decorated Navy veteran, Jeff ultimately takes responsibility for the millennial generations’ expectations. Jeff shares his perspective on what millennial doctors value most in their careers and why medical residents and fellows feel compelled to join labor unions at a record rate. Wanting to avoid working side-by-side with doctors who solely strive for “work-life balance,” Jeff examines how this unrealistic quest has led to the baby boomer physician burnout. After listening to this episode, you may feel vindicated by your previous beliefs, angered by these false assertions or enlightened by the truth. When it's over, you will walk away affected.…
Meredith Hirsh moderates a physician panel at the National Organization of Rheumatology Management (NORM) annual conference. Drs. Rebecca Callis, Kyle Harner and Craig Carson each own their independent medical practice and share their unique pathway getting there. Meredith asks candid questions and the physicians respond with different perspectives including why independent practice is more challenging than ever and how this new era of practicing medicine has changed the type of top-level managers they hire. Discover how they juggle patient care and management responsibilities while striving to gain the mutual trust of their leadership team. Rheumatologists from different generations, genders and backgrounds, hear how they navigate our American Healthcare system complexities. For those wanting an inside view, sit back and listen to this engaging panel. Enjoy!…
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