PlayAbly Podcast: Gamifying E-commerce For The Future podcast

1
PlayAbly Episode 23: Better Customer Journeys and Better SEO with Easy On-site Engagement 14:43

cách đây 19 ngày trước14:43

Nghe Sau

Danh sách

Thích

Đã thích

14:43

Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse. Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, reduces bounce rates, and increases dwell time—key factors that search engines like Google reward. We discuss real-world examples, including a fashion retailer leveraging interactive games to understand customer preferences and an eco-friendly brand using quizzes to boost repeat purchases and social sharing. Tune in to learn: Why engagement is crucial for SEO performance How gamification strategies like ecommerce quizzes, rewards, and interactive challenges impact search rankings Real-world case studies on how brands are successfully using shoppable games How to get started with gamification on your e-commerce site Want to see gamification in action? Check out PlayAbly and explore how shoppable games can elevate your e-commerce experience. Join us as we dive into why gamification is not just a trend but the direction of 2025! Don’t forget to catch us at ShopTalk and stay ahead of the game. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying Competitive 25:05

cách đây 26 ngày trước25:05

25:05

Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage strategies like customer loyalty programs and ecommerce gamification to stay competitive. We also dive into the power of shoppable games , segmentation, and retention marketing—because in an unpredictable market, your best bet is keeping existing customers engaged. 🔹 How brands can communicate price increases without losing trust 🔹 The rise of loyalty programs and gamification in customer engagement 🔹 Why now is the time to focus on retention, not just acquisition Tune in to learn how to stay agile, data-driven, and ahead of the curve. Don’t forget to subscribe and leave a review! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community 21:06

cách đây 5 weeks trước21:06

21:06

In this episode of the Playably Podcast , we sit down with Ivana , founder of Playfield , the pet accessories brand behind the viral Bailey Kit . We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences. We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar —a fresh take on customer engagement that brought Playfield's brand to life. Check out the case study here . 🔹 Try the Playfield Advent Calendar Demo → Click here 🔹 Learn more about PlayAbly’s gamified experiences → Visit PlayAbly 🔹 Explore our Countdown Calendar for brands → Discover more From interactive campaigns to fostering brand loyalty, this episode is packed with insights for any founder looking to stand out in today’s competitive eCommerce landscape. 🎧 Tune in now! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 20: Designing Play: Why Every Brand Needs a Game Designer (and What Makes a Game Great!) 22:17

cách đây 6 weeks trước22:17

22:17

What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies and interactive ecommerce quizzes , we dive into how thoughtful design can transform your brand experience. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 19: NRF 2025 Recap: How Playably Stood Out and What’s Next for Retail 22:10

cách đây 7 weeks trước22:10

22:10

In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including: Insights from showcasing shoppable games and engaging with industry leaders. Behind-the-scenes moments, from assembling our booth to memorable conversations. Key takeaways on personalization, gamification, and leveraging data for retail success. Whether you're curious about innovative strategies or gearing up for your next conference, this episode is packed with valuable lessons and fun stories. Plus, a sneak peek at our plans for ShopTalk Spring in Las Vegas! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast 18: Breaking the Bounce- More Sales Through Engagement 26:00

cách đây 7 weeks trước26:00

26:00

Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky." We explore: 🎯 Why bounce rates remain high despite advancements in eCommerce. 🧠 The psychological and behavioral drivers behind engagement. 📊 How testing, interactivity, and Shoppable Games can radically transform site performance. 💡 Real-world examples of brands improving engagement by over 100% using personalized, interactive experiences. Whether you’re a brand owner, marketer, or just curious about the power of interactivity, this episode is packed with actionable insights to help you create a website that doesn’t just convert but builds lasting relationships. Stay tuned until the end—we’re teasing a new case study with mind-blowing results that will change how you think about website engagement! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer Engagement 24:37

cách đây 9 weeks trước24:37

24:37

What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun. In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse card!) to simple rules that stick in our brains, we break down how these games create lasting emotional connections—and how brands can apply these strategies to digital experiences in e-commerce gamification. 🎮 Learn why gamification works , how to balance fun with data-driven insights, and why every brand should think beyond “gimmicks” to create meaningful, talkable experiences. If you’re at NRF next week , come find us in the startup area booth #2403—we’d love to chat about how to make your brand unforgettable! Listen now and get inspired to turn your customer engagement into a game everyone wants to play. 🎧 Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 16: Stop Putting Spinners on Your Website 15:51

cách đây 10 weeks trước15:51

15:51

Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks. In this episode, we unpack: 🎡 Why spinners are the digital equivalent of a rigged carnival game 💡 How brands can turn spinners into interactive, trust-building goldmines 🛑 Why losing customer trust is the ultimate no-no 🍬 Gummy bear debates, surprise marketing wins, and why Reddit is the internet's complaint department If you’re a brand thinking about slapping a spinner on your site—or already have one—this episode will give you ideas to make it actually fun (and fair). 🔗 Want to ditch tacky spinners and go full-on gamification pro? Check out our game arcade or visit PlayAbly.ai . 🎮✨ Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans Love 16:28

cách đây 13 weeks trước16:28

16:28

What do Taylor Swift’ s Eras Tour and ecommerce gamification have in common? Turns out, everything . In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences. We explore: 🎤 The gamified strategies behind the Eras Tour’s massive success. 🎮 How fan-created games and interactions keep the Swiftie community engaged. 🛍️ Lessons DTC brands can learn to build brand loyalty, leverage first-party data, and create memorable customer experiences. Whether you’re a Swiftie, a marketer, or a brand looking to turn customers into superfans, this episode is packed with insights to level up your game. P.S. Happy birthday, Taylor— call us , we’ve got gamified ideas for your next big launch! 🎉 #TaylorSwift #Gamification #Ecommerce #BrandLoyalty #PlayablyPodcast Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and Beyond 17:10

cách đây 13 weeks trước17:10

17:10

In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies , we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights. We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine your approach, this episode is packed with insights you won’t want to miss. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 13: Crafting the Perfect Interactive Experience with PlayAbly’s Head of UX 18:27

cách đây 14 weeks trước18:27

18:27

In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer personas, and solving specific business challenges through gamified solutions. From casual game mechanics to detailed customer feedback, Seema gives us a look at how PlayAbly creates personalized interactive journeys that customers love. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John Cheng 14:42

cách đây 16 weeks trước14:42

14:42

In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and explores the importance of empathy and authenticity in crafting personalized shopping experiences. We also cover the basics every e-commerce brand should implement today, how to prepare for the future of AI, and the key role of data in powering personalized interactions. Tune in to learn how to stay ahead of the competition by using AI to serve your customers better. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 11: Black Friday Strategy Part 3 12:58

cách đây 17 weeks trước12:58

12:58

In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads . With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful connections with customers this season. Learn how gamification in ecommerce through interactive ads can elevate user engagement, increase conversions, and create memorable brand experiences. From Friends trivia games to advent calendars, this episode is packed with actionable insights to make your brand stand out this Black Friday season! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 10: Black Friday Strategy Part 2 18:53

cách đây 18 weeks trước18:53

18:53

In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can leverage ecommerce gamification and incorporate gamification in ecommerce to introduce product features, build brand affinity, and gather valuable customer insights through interactive, gamified experiences. Tune in for actionable tips to make advent calendars a core part of your holiday strategy! Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

1
PlayAbly Podcast Episode 9: Black Friday Strategy Part 1 11:08

cách đây 18 weeks trước11:08

11:08

Black Friday Episode 1 of a 3 Part Series In this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out this season and why creating an experience beyond the sale is key. Plus, hear insights from recent client projects and the trends coming out of ShopTalk for Black Friday and beyond. Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions. At PlayAbly , we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here. Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here) . Learn more at playably.ai Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai…

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

2024 Panini Donruss Holiday Football Trading Cards Blaster Box

Podcast đáng để nghe

PlayAbly Podcast: Gamifying E-commerce for the Future

PlayAbly Podcast: Gamifying E-commerce for the Future

Podcast đáng để nghe

Chào mừng bạn đến với Player FM!

Mighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)

Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Amazon Fire TV Stick 4K (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream over 1.5 million movies and shows, free & live TV

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Hướng dẫn sử dụng nhanh