The Ecommerce Revolution podcast

51:37

In this episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi interviews Eli Adams, SEO expert and founder of Fire Us Marketing, about Google's critical content evaluation guidelines known as E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness). Eli shares actionable insights on enhancing your ecommerce website's visibility, credibility, and user trust. Learn how to effectively apply E.E.A.T. to boost your site's performance, ranking, and overall online success. What You'll Learn In This Episode: The definition and significance of Google's E.E.A.T. for ecommerce entrepreneurs Practical ways to demonstrate expertise, experience, trustworthiness, and authority on your website How E.E.A.T. influences your site's SEO indirectly, and strategies to leverage it effectively The impact of influencer marketing and user-generated content on your site's authority Creating content that aligns with E.E.A.T. guidelines to attract more organic traffic Quick actionable wins to immediately improve your site's E.E.A.T. credentials Leveraging AI tools strategically while maintaining authenticity and trust in your content Eli Adams' unique insights into the future direction of Google's content evaluation guidelines Chapters: 0:00 - Introduction to Eli Adams and Fire Us Marketing2:52 - Eli's background and journey in digital marketing9:16 - Defining E.E.A.T. and its importance for ecommerce15:24 - How E.E.A.T. indirectly impacts search engine rankings18:12 - Effective ways to demonstrate trust and authority on your site22:51 - Influence of influencer marketing on E.E.A.T.24:56 - Creating high-quality, E.E.A.T.-friendly content31:24 - Quick wins to enhance your site's E.E.A.T.39:14 - Leveraging AI effectively while maintaining authenticity44:34 - The future of Google's E.E.A.T.45:48 - Eli's fascinating personal use of AI49:44 - Where to connect with Eli Adams Guest Resources: Fire Us Marketing: https://fireusmarketing.com LinkedIn: The Real Eli Adams YouTube Channel: Fire Us Marketing Podcast: Digital Marketing Revolution Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Protect Your Business: Legal Essentials for Emerging Entrepreneurs 1:12:09

21 days ago1:12:09

1:12:09

In this episode of the Ecommerce Revolution Podcast, we dive into the crucial legal aspects that ecommerce entrepreneurs need to understand to launch and scale their businesses successfully. Our guest, Damian Guzman, brings his extensive experience from big law firms, in-house counsel roles at tech giants like Visa, and heading legal for a fintech startup, to provide invaluable insights. Discover the essential legal knowledge you need to protect your business and foster sustainable growth. Guest: Damian Guzman, Founder and Legal Counsel of Enigma Tech Legal Host: Ramin Ramhormozi, Ecommerce Expert & Community Leader Video Chapters: 00:00:00 Introduction to Ecommerce Legal Essentials 00:00:38 Guest Introduction: Damian Guzman 00:08:16 Business Formation: LLC, S Corp, Sole Proprietorship 00:08:41 Separating Personal and Business Assets 00:13:50 Operating Agreements and Bylaws 00:14:19 LegalZoom vs. Hiring an Attorney 00:15:24 California Secretary of State Bizfile 00:17:26 Risks of Using Online Legal Templates 00:19:16 Affordable Legal Resources for Small Businesses 00:19:28 Sacramento MBDA 00:20:46 Importance of Terms of Service (TOS) 00:22:55 How TOS Protects Businesses and Users 00:28:43 Key Clauses for Ecommerce TOS 00:31:49 Data Privacy and Security in Ecommerce 00:33:14 Role of Privacy Policies 00:33:37 Best Practices for Handling Customer Data 00:45:12 Intellectual Property (IP) Protection 00:46:56 Trademarks, Copyrights, and Patents 00:47:06 Strategies for Protecting Your Brand 01:10:01 Enigma Tech Legal 01:11:09 Closing Remarks Links and Resources: Enigma Tech Legal: https://enigmatechlegal.com/ California Secretary of State Bizfile: https://bizfile.ca.gov/ Call to Action: Subscribe to the Ecommerce Revolution Podcast for more expert insights and tips. Join our community at ecomrevolution.co for courses, content, and coaching to help you launch and grow your ecommerce business. Hashtags: #ecommerce #legal #entrepreneurship #businessformation #termsofservice #intellectualproperty #dataprivacy #legaladvice #ecommercerevolution #smallbusiness #startups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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The Legal & Business Case for Website Accessibility 46:13

6 weeks ago46:13

46:13

In this episode, we dive into the critical world of website accessibility and why it matters for ecommerce entrepreneurs. Special guest Nayan Padrai , an expert in web accessibility and compliance, shares valuable insights on making your site inclusive, avoiding costly lawsuits, and the impact of emerging regulations. 💡 What You'll Learn in This Episode: * What web accessibility really means and why it’s important. * The legal risks of non-compliance and how lawsuits are impacting businesses. * The most common website accessibility mistakes and how to fix them. * How platforms like Shopify, Squarespace, and Wix handle accessibility. * Why AI and accessibility tools can be a double-edged sword. * Actionable steps ecommerce business owners can take to avoid accessibility-related lawsuits . * Nayan’s upcoming documentary, Blind Sighted , which highlights the challenges businesses face regarding accessibility compliance. 🕒 Timestamps [00:00] 🎙 Introduction – Welcome to the episode and introduction of today’s topic: website accessibility . [00:41] 🏆 Meet Our Guest – Introduction of Nayan Padrai , Founder of EcomBack , expert in web accessibility, and filmmaker. [02:46] 🌍 What is Website Accessibility? – Understanding assistive technology , screen readers, and why accessibility matters for users with disabilities. [04:14] 🛍 What About Shopify, Wix, and Squarespace? – Do these platforms automatically make websites accessible? Spoiler: Not entirely! [05:30] 🚨 Why Are Businesses Afraid of Accessibility? – How legal risks and lawsuits are creating fear in the ecommerce space. [06:13] ⚖️ Understanding the Legal Side of Accessibility – What ecommerce entrepreneurs need to know about ADA compliance, demand letters, and lawsuits . [08:09] ⚠️ Why Businesses Get Sued Without Warning – Nayan explains the common accessibility lawsuits , how they're filed, and the financial risks involved. [10:22] 🔎 How Are Websites Tested for Accessibility? – Learn about Wave by WebAIM, Google Lighthouse, and manual testing methods . [13:31] 🚩 The Most Common Accessibility Issues – Missing alt text, form labels, navigation errors, and more . [16:26] 📲 The Hidden Risk of Third-Party Apps – How adding apps and plugins can break your site's accessibility without you realizing it. [19:33] ❌ The Problem with Overlay Widgets – Why using accessibility overlays (such as those widely advertised) might actually increase your lawsuit risk . [22:09] 💰 How Much Does Accessibility Fixing Cost? – Why proactive compliance (typically $2,000-$5,000) is much cheaper than defending a lawsuit ($10,000+ minimum) . [24:46] 🔥 California’s Legal Landscape: AB 1757 – Nayan explains how his efforts helped stop a bill that could have made accessibility lawsuits even worse . [30:35] 📢 A Call for Federal Accessibility Regulations – Why businesses need clear federal rules instead of a state-by-state approach . [36:38] 🎥 Nayan’s Upcoming Documentary: Blind Sighted * – A deep dive into how accessibility lawsuits are impacting small businesses . [39:33] 🤖 How AI is Shaping Accessibility & Ecommerce – Nayan shares his thoughts on how AI can help (or hurt) accessibility efforts . [45:10] 🔗 Get Involved in Web Accessibility Regulations – Why developers and business owners should join W3C and other key organizations . [47:06] ✅ Final Takeaways & Action Steps – What every ecommerce entrepreneur should do right now to ensure accessibility and compliance. 🔗 Resources & Links Mentioned * 🌐 EcomBack (Get a free website accessibility audit): ecomback.com * 📖 Wave by WebAIM (Free Accessibility Testing Tool): wave.webaim.org * 🏛 Web Accessibility Guidelines (WCAG) : w3.org/WAI/standards-guidelines/wcag * 📺 Watch Past Episodes of The Ecommerce Revolution Podcast : YouTube Channel * 🎥 Stay Tuned for Blind Sighted (Upcoming Documentary on Accessibility Lawsuits) 📩 Connect with Nayan 🔹 Follow Nayan Padrai on LinkedIn : linkedin.com/in/nayanpadrai 🔹 Visit Ecomback : ecomback.com 🎧 Listen & Subscribe Don’t miss future episodes of The Ecommerce Revolution Podcast ! Subscribe now! Hv2wLS3oZQWkrcmA3Zeb ⚠️ Legal Disclaimer The information provided in this podcast is for educational and informational purposes only and should not be considered legal advice. While we discuss website accessibility, compliance, and legal risks , we are not attorneys , and this episode does not establish a legal relationship. If you have specific questions regarding ADA compliance, accessibility lawsuits, or legal risks , please consult a qualified attorney who specializes in website accessibility and e-commerce law. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Making Your First $10K in Ecommerce 59:02

10 weeks ago59:02

59:02

Episode Overview In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, focusing on reaching the crucial first $10,000 in revenue. Guest Background * Name : Alex Back * Current Role : Founder & CEO of Couch.com * Previous Success : Grew Apartment 2B from $0 to $40M over 13 years * Expertise : Furniture industry, ecommerce, content creation, affiliate marketing * Key Strength : Communication and building relationships Key Topics Discussed Early Stage Marketing Strategies * Focus on low-cost or no-cost marketing initiatives * Implement guerrilla marketing tactics * Examples shared: * Partnering with apartment complexes * Collaborating with local retail stores * Organizing pop-up events * Building organic presence before paid advertising Content Creation and SEO * Importance of early investment in SEO * Long-term benefits of content creation * Using AI tools to assist with content creation * Value of building brand personality through content * Recommendation to use tools like Surfer SEO for content optimization Paid Advertising Insights * Start small with paid advertising ($300-500 test budget) * Use paid traffic for user testing and learning * Focus on data collection and analysis * Importance of having email marketing set up before driving paid traffic Customer Retention Strategies * Understanding product lifecycle and its impact on retention strategy * Email marketing as a key retention tool * Importance of first-party data collection * Adapting retention strategy to your specific business model Lessons from Apartment 2B's Growth * Cash flow management challenges and solutions * Partnership with Costco as a growth catalyst * Importance of being adaptable in business strategy * Value of celebrating small wins and milestones Current Venture: Couch.com * Evolution from direct-to-consumer to content-driven marketplace * Focus on connecting furniture retailers with customers * Leveraging affiliate marketing in the furniture industry * Creating valuable content to build trust in high-value purchases Notable Quotes "You can scale a good business. It doesn't have to be huge right away. It just has to be good." - Alex Back "Seeing your business as an iterative process is very, very important." - Alex Back AI and Ecommerce * Use of AI for content creation and optimization * AI tools for visual asset creation (MidJourney, Canva) * Leveraging AI for keyword research and market analysis * Tools mentioned: Surfer SEO, SparkToro Key Takeaways * Start with low-cost marketing initiatives and focus on building momentum * Invest in content creation and SEO early * Test paid advertising on a small scale before scaling * Be adaptable and willing to pivot business strategy * Understand your specific retention needs based on product type * Leverage AI tools to improve efficiency and reduce costs Connect with Alex * Email: alex@couch.com * LinkedIn: Alex Back * Website: couch.com Resources Mentioned * Surfer SEO * SparkToro * MidJourney * Canva * Costco Roadshow Program dHia0Sx4Z1LWtzMvDG51 The Ecommerce Revolution podcast is part of a community dedicated to helping entrepreneurs launch, grow and win in ecommerce. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Launch Your Own E-Commerce Business Today! 1:00:33

13 weeks ago1:00:33

1:00:33

Host Ramin Ramhormozi discusses ecommerce strategies with Greg Rollet, head of brand growth at The Grommet. This episode focuses on product launch strategies, media presence, market research, content creation, and community engagement. Greg shares actionable tips on prototyping, customer feedback, and leveraging AI tools for aspiring entrepreneurs. Key Topics with Timestamps: Introduction to Ecommerce (00:01) Overview of the podcast’s focus on tools and tactics for ecommerce entrepreneurs. Guest Introduction (01:24) Introduction of Greg Rollet, his background, and The Grommet’s role in ecommerce. Evolution of Ecommerce (03:00) Challenges since 2004, including website development and marketing hurdles. Importance of Focus (04:50) Greg highlights the value of prioritizing limited targets for success. Building a Media Property (09:35) Create a media platform around a product idea to gather insights and build an audience. Testing Product Ideas (10:25) Engage the community to validate product ideas, such as cable management solutions. Building in Public (12:54) Share the product development journey to foster community support and feedback. Content Creation as a Foundation (14:36) Content creation is crucial for validating ideas and building an engaged audience. Prototyping Products (15:44) The importance of quick prototyping versus extensive development. Building Intellectual Property (17:01) Owning IP and testing products with minimal risk. Testing Market Demand (17:50) Validate ideas through audience engagement, such as Greg’s sunglasses example. The Importance of Prototyping (18:38) Ensuring product compliance while developing prototypes. Choosing the Right Development Path (19:22) Advice on choosing between custom and existing products for quick returns. Finding Reliable Suppliers (20:05) Establishing strong supplier relationships for inventory management. Understanding Brand Identity (21:23) Define unique selling propositions and brand positioning. Practicing in Public (22:22) Share and adapt ideas openly based on community feedback. Building a Valuable Email List (27:15) Email lists enable direct customer communication and engagement. Leveraging Community Engagement (28:14) Use community connections to promote products and build relationships. Utilizing Go-To-Market Platforms (30:40) Leverage marketplaces to support emerging brands and gain traction. The Timeless Value of Email Marketing (32:12) Email remains a vital tool in marketing strategies. Community Engagement and Free Content (32:40) Offer free products and involve communities to drive reviews. Pre-launch Activities (33:50) Steps to prepare for a successful product launch. The Importance of the Offer (34:00) Craft compelling offers to boost launch-day sales. Creating Irresistible Offers (34:41) Strategies for designing offers that drive conversions. Bundle Strategies (36:30) Enhance product appeal and increase sales with effective bundling. Post-launch Growth Strategies (40:04) Gather feedback and scale operations after a product launch. Using Packaging for Marketing (41:24) Utilize packaging to encourage reviews and social media shares. Personal Customer Follow-ups (42:20) Direct communication with customers enhances feedback and upselling. User-Generated Content (44:08) Leverage customer experiences to create engaging marketing content. Building Customer Loyalty (46:56) Strategies for fostering loyalty beyond traditional programs. Building Community Through Emails (48:25) Engage customers beyond standard support with personalized email interactions. Creating a Blueprint for Ecommerce Success (50:19) A structured approach to simplify ecommerce challenges. Mindset for Entrepreneurs (51:11) Shift focus from products to community and market needs. Fighting for the Community (52:20) Emphasize understanding and serving your community’s needs. Utilizing AI for Content Creation (55:33) Use AI tools to streamline content creation and enhance operations. Final Thoughts and Resources (58:05) Connect with The Grommet for resources and ecommerce support. ----------- Resources: The Grommet: https://thegrommet.com/ Greg Rollett: https://www.linkedin.com/in/gregrollett/ Arete Shades: https://areteshades.com/ ---------- Ready to elevate your ecommerce journey? 👉🏼 Subscribe to the free newsletter: https://ecomrevolution.substack.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Proven Ecommerce Marketplaces to Boost Your Sales Today 52:22

24 weeks ago52:22

52:22

Prefer to watch on YouTube ? Summary In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omnichannel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey. Takeaways * Ecommerce marketplaces provide a low-cost entry point for entrepreneurs. * Understanding your target market is crucial for product success. * Niche marketplaces are gaining popularity as consumers seek unique offerings. * Effective product descriptions and photography are essential for sales. * Sales expectations vary based on the marketplace and marketing efforts. * Communication with customers can significantly reduce service issues. * Utilizing tools for inventory management can streamline operations. * Building a community around your marketplace can enhance visibility. * Marketing efforts should be consistent to drive traffic to products. * Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation. * Asking for feedback can lead to product improvements. * Ecommerce allows small businesses to compete with larger brands. * Persistence is key to overcoming initial challenges in business. * Utilizing social media effectively can give small businesses an edge. * Omni-channel strategies are essential for reaching customers where they are. * Diversifying sales channels can protect against market fluctuations. * Emerging marketplaces present new opportunities for sellers. * Consistency in product updates and customer engagement is vital. * AI can serve as a valuable tool for entrepreneurs in various aspects of their business. Chapters 00:00 Introduction to ecommerce marketplaces 02:27 The Journey of Cherie Edilson 06:02 Understanding Marketplaces 08:47 Consumer Convenience and Market Trends 10:57 The Rise of Niche Marketplaces 12:48 Launching Your ecommerce Strategy 16:09 Sales Expectations and Marketing Efforts 20:47 Managing Inventory and Customer Service 26:23 The Importance of Customer Engagement 28:43 Ecommerce: Leveling the Playing Field 30:28 Omni-Channel Strategies for Success 32:20 Diversification in Marketplaces 35:39 Emerging Marketplaces and Global Competition 40:39 Key Advice for New Entrepreneurs 46:08 The Role of AI in ecommerce Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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TikTok Shops: Road To Billions? 49:24

26 weeks ago49:24

49:24

Prefer YouTube? — watch the episode here Summary In this episode of the Ecommerce Revolution Podcast, Ramin discusses the transformative impact of TikTok Shops on the ecommerce landscape with expert Corey Iffert. They explore how TikTok is reshaping consumer shopping behaviors, the unique advantages of TikTok Shops compared to other platforms, and strategies for emerging entrepreneurs to succeed in this new environment. The conversation also covers product trends, the importance of user-generated content, and the future of TikTok amidst regulatory challenges. Takeaways * TikTok Shops are revolutionizing ecommerce by providing a seamless shopping experience. * The user experience on TikTok is superior to that of Facebook and Instagram shops. * Live streaming is becoming a crucial component for selling on TikTok. * Successful products on TikTok often have a proven track record on other platforms. * Emerging sellers should focus on consistent posting and engagement to build their audience. * TikTok Shop allows for a wide range of price points, but lower-priced items often sell better. * User-generated content and reviews are vital for building trust on TikTok. * TikTok is working on improving shipping times to compete with Amazon. * The demographic on TikTok is expanding beyond just Gen Z and Millennials. * Regulatory challenges may impact TikTok, but the platform is likely to remain a key player in ecommerce. Sound Bites * "TikTok Shop is a bigger competitor to Amazon." * "The user experience on TikTok is just incomparable." * "Live streaming will be huge in 2024 and beyond." Chapters 00:00 Introduction to E-commerce Revolution Podcast 01:06 Exploring TikTok Shops: A New Frontier 06:44 Understanding TikTok Shop's Unique Selling Proposition 12:51 Successful Products on TikTok Shops 16:01 Strategies for New Sellers on TikTok 22:51 Navigating TikTok Shop Setup and Integration 27:57 The Role of Reviews and User-Generated Content 30:14 Shipping and Fulfillment on TikTok Shops 34:04 Demographics and Market Trends on TikTok 36:25 The Future of TikTok Amidst Regulatory Challenges 38:17 Comparing TikTok Shops and Amazon 42:23 Conclusion and Future Insights Thanks for watching or listening to this episode of The Ecommerce Revolution podcast! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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SEO Secrets No One Tells You 1:25:19

32 weeks ago1:25:19

1:25:19

Summary In this episode of the Ecommerce Revolution Podcast, the guest, Pat Ahern, shares his expertise in SEO and provides valuable insights for emerging ecommerce entrepreneurs. He emphasizes the importance of starting with a baseline understanding of SEO and focusing on the foundational components of relevancy, authority, and crawlability. Pat recommends investing in short-term customer acquisition channels before heavily investing in SEO. He also advises ecommerce entrepreneurs to define their niche positioning, create the best resources on the internet about their niche, and build relationships with other businesses in the industry. Pat discusses the importance of user experience, the future of AI-generated content, and the impact of Google's algorithm updates on SEO strategies. In this conversation, Pat Ahern provides valuable insights and strategies for effective keyword research and link-building in SEO. He recommends using tools like Ahrefs and SEMrush for keyword research, but advises taking the data with a grain of salt as it is based on past trends. Pat suggests finding opportunities by analyzing competitor websites and industry trends, and using tools like ClearScope for term frequency inverse document frequency analysis. He also discusses the importance of link building and suggests ethical PR approaches and building relationships with other businesses for high-quality backlinks. Pat also discusses the impact of Google's Search Generative Experience (SGE) on SEO and ecommerce businesses, and advises businesses to focus on SEO to solidify their position and be recommended by SGE. Takeaways Start with a baseline understanding of SEO and focus on the foundational components of relevancy, authority, and crawlability. Invest in short-term customer acquisition channels before heavily investing in SEO. Define your niche positioning and create the best resources on the internet about your niche. Build relationships with other businesses in your industry to enhance your authority. Consider user experience and the future of AI-generated content in your content creation strategy. Stay informed about Google's algorithm updates and adapt your SEO strategy accordingly. Use tools like Ahrefs and SEMrush for keyword research, but be cautious of the data as it is based on past trends. Analyze competitor websites and industry trends to find keyword opportunities. Use tools like ClearScope for term frequency inverse document frequency analysis to find related subtopics for your content. Ethical PR approaches and building relationships with other businesses can help with link-building. Focus on SEO to solidify your position and be recommended by Google's Search Generative Experience (SGE). Chapters 00:00 Mastering the Foundational Components of SEO 06:12 Investing in Short-Term Customer Acquisition Channels 08:56 Defining Your Niche Positioning and Creating Valuable Resources 11:10 Building Relationships and Enhancing Authority 13:23 Prioritizing User Experience and the Future of AI-Generated Content 19:31 Adapting to Google's Algorithm Updates 43:11 Keyword Research Strategies 57:58 The Importance of Link Building 01:08:20 The Impact of SGE on SEO 01:13:19 Solidifying Your Position for SGE Recommendations About the Community The Ecommerce Revolution community empowers aspiring ecommerce entrepreneurs with the tools and community support needed to succeed. Our platform offers a blend of courses, group coaching, and live discussions, including interviews with experts across ecommerce and digital marketing. //// Join the revolution /// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Using Press Releases to Drive More Traffic and Sales To Your Ecommerce Site 49:55

2 years ago49:55

49:55

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services. Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site. Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level! ////////////////////////////////////////// 00:00 Intro11:32 When and Why should an e-commerce company use press releases? 15:00 Journalists are storytellers16:00 The creative process for press releases18:25 PR Distribution22:05 AI and press releases25:45 SEO and PR28:15 Do’s and Don’t’s of press releases31:05 PR strategies for startups36:00 How effective is HARO? 37:30 Advice for today’s entrepreneurs to set the stage for success41:30 Rapid Fire Questions ResourcesEreleases.comSkuagency.com ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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The 5 Stages of DTC and Ecommerce Advertising 48:41

2 years ago48:41

48:41

We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode. TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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How Online Quizzes Can Grow Your Email List and Help You Generate More Sales 55:51

3 years ago55:51

55:51

Gen is co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Before Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. SHOW NOTES00:00 Intro06:50 Entrepreneurial journey, and Jungle Scout11:10 What is zero-party data?21:10 Why you don't need to discount your brand with popups24:10 3 pillars Pre-hook targets26:15 What happens when a user starts a quiz but doesn't complete it?27:20 Brands that are doing quizzes well31:30 How many questions should you ask in a quiz? 34:13 What shouldn't you ask in a quiz? 35:20 Merchants worried about adding quizzes to their site37:30 What revenue should merchants expect from quizzes39:00 How long to set up a quiz? 42:40 Which industries haven't adopted quizzes? 44:30 What advice would you give someone new to ecommerce?48:10 Rapid Fire Questions MENTIONSPre Hook: https://prehook.com/Jungle Scout: https://www.junglescout.com/Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quizQuiz Example 2: https://helixsleep.com/Teelixir: https://teelixir.com/Content Inc: https://amzn.to/3DqQPm4 Loom: loom.comNike: https://www.nike.com/SKU Agency: https://skuagency.com ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Grow Your BFCM Sales with Email & SMS Marketing 1:03:30

3 years ago1:03:30

1:03:30

BFCM (aka Black Friday and Cyber Monday) is once again upon us. Is your e-commerce brand ready? While you may be focused on driving as much traffic and sales through paid ads, don't forget about the power of email and SMS marketing! Our guest for this episode is Dan Goldstein, SMS Partner Manager at Klaviyo. Dan is incredibly knowledgeable about getting the most out of your email and SMS marketing during BFCM. This podcast is going to be jam-packed with tips and tricks. Don't miss it! Timestamps00:00 Intro10:27 Why use email & SMS for BFCM?14:54 How should brands look at email and sms capture during BFCM? 19:00 Amazing SMS capture case study from a beauty brand22:00 Tips & Tricks - what should I do with my flows during BFCM?27:00 Quick Tip on duplicating flows for BFCM instead of turning them on/off27:30 What flows to add for BFCM? 33:30 What should brands be doing for campaigns for BFCM42:00 How to leverage SMS during BFCM?45:58 Will SMS become the main marketing channel in the future? 50:10 BFCM crash course - what's the one thing merchants should do?54:15 Rapid Fire Questions Resources MentionedKlaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner Dan Goldstein on Twitter @goldstein_dg: https://twitter.com/Goldstein_DG ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Using SMS Marketing To Skyrocket Your Ecommerce Sales 47:32

3 years ago47:32

47:32

With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The Ecommerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales. Timestamps 00:00 Intro3:54 Nick's safari in Kenya7:00 Nick's entrepreneurship9:50 Differences between email & SMS marketing12:30 Where does SMS excel?15:10 What to consider before jumping into SMS21:40 How to build your SMS list24:55 Popup - ask for email or sms first?27:00 Example of a brand that does only SMS marketing28:30 Strategies after SMS popup is setup?33:00 What makes Recart different?36:50 SMS Compliance39:50 Tips for someone coming into e-commerce44:00 Rapid fire questions Referencesrecart.com calvinklein.us/en ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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How to Leverage TikTok to Grow Your Ecommerce Sales 41:50

3 years ago41:50

41:50

TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips. Topic includes: 00:00 Intro 4:10 What should businesses understand about creative driving revenue? 7:40 Brands need to understand where their customers are so they know where to focus. 9:05 Tiktok Security and Privacy 11:12 What makes TikTok so much more appealing than their competition? 13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales? 16:30 What tips can you provide to help me get started? 19:45 Social commerce and how it works 21:20 When do brands start TikTok BFCM initiatives? 24:05 TikTok trends for BFCM - be ontop of it 26:00 Shopify + Tiktok 28:15 Brands that are crushing it on TikTok 29:40 One important piece of advice would you provide them with that would help kick their new e-commerce venture into high gear? 32:40 Older generation does not like to be on cam, younger does 33:00 Takeaway from podcast Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ The Loft 325: https://theloft325.com/ HG Performance Creative: https://www.hgperformancecreative.com/ Dr. Squatch: https://drsquatch.com/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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How AI Can Boost Email & SMS Conversions 58:44

3 years ago58:44

58:44

AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts? In the 21st episode of The Ecommerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences. Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion! Topics include: 00:00 - Intro12:50 - What is AI? 13:40 - What Apteo does15:10 - How does AI help build relationships? 15:25 - Why is retention important? 16:05 - Nameless brands, why tell a story? 19:00 - How is AI playing a role in the future? 21:05 - Collecting data24:30 - What are Apteo customers making in revenue?25:05 - Predictive analytics in Apteo26:35 - What is machine learning?31:10 - How to integrate Apteo with Klaviyo32:45 - How does Apteo interact with Klaviyo? How Apteo create segments35:30 - How to leverage Apteo data in Klaviyo39:00 - Apteo and SMS48:20 - One piece of advice for ecommerce entrepreneurs Resources Mentioned:Klaviyo: https://www.klaviyo.com/Apteo: https://www.apteo.co/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 05 E-commerce Personalization with Francis Pilon 54:28

3 years ago54:28

54:28

Have you ever visited a website and felt like it knew you and what you were looking for? Or perhaps you visited a website where you felt overwhelmed with the vast number of choices. One thing is for sure, the customer experience is very different! The difference between the two websites is that one utilizes AI e-commerce personalization while the other does not. As an e-commerce business owner, you want to make the customer experience as easy as possible and e-commerce personalization is one of the best ways to do that. In this episode, Ramin Ramhormozi and Francis Pilon discuss the benefits of e-commerce personalization and simplify how it works. They also discuss the implications of using AI technology, its impact on customer privacy, and ethics. They also provide insight into how e-commerce merchants can utilize web and email personalization to make more money while customers have a better shopping experience. Francis also shares his top three tips for e-commerce business owners. Topics Include: Eco-friendly commerce Leveraging feedback Agency roles Website personalization Email personalization Choice overload E-commerce AI AI & IT ethics Adoption rate Influence of traffic & product Non-zero sum (NZS) Dynamic content Customer experience And other topics... Francis Pilon is the Head of Global Partnerships at LimeSpot, which is the leading provider of e-commerce personalization technology. Francis was the founder of both The Jibe and RISE, agencies that help online businesses succeed. Due to his extensive experience in the web and e-commerce industry, Francis has a wealth of knowledge and many insights into running a business online. He has also planted over one million trees in his lifetime! Resources Mentioned: LimeSpot.com Francis' LinkedIn profile Mindful Commerce Klaviyo Shopify TED Talk with Sheena Iyengar LimeSpot’s Ultimate Playbook for Upsells and Cross-Sells to Boost AOV LimeSpot’s Ultimate Guide to Personalizing Buyer Experiences Limited-Time Special Offer from LimeSpot for all Podcast Listeners: Merchants pay no base subscription fee for 3-months if they sign-up using this link . Offer ends February 28, 2022. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 04 Payment Processing with Ryan Mirpanah - Owner of Vector Payments, Sports Fan 56:48

3 years ago56:48

56:48

Are you an e-commerce business owner who wants to give your customers the ability to pay with a credit card, but don’t know where to start? Maybe you are finding the rate structures to be confusing or are tired of being hit with hidden fees. Payment processing can be a headache! It’s not the sexiest topic of e-commerce, but it is the most important. You cannot do business online without a solid payment processing relationship. But the truth is, it is a complex industry that can be difficult to understand. Educating yourself is the best place to start. Knowledge is power. In this episode, Ramin Ramhormozi and Ryan Mirpanah discuss the ins and outs of the payment processing industry. Ryan provides valuable insight into the industry along with an explanation of the basics. They discuss payment processing for high-risk industries, fraud, sponsor banks, and more. Topics Include: Payment processing industry Sponsor banks Shopify payments High-risk industries Cannabis industry Qualification Fees Held-funds Chargebacks Disputed transactions Fraud prevention Friendly fraud Doing business as (DBA) Authorize and capture And other topics... Ryan Mirpanah is the owner of Vector Payments, which is a company that offers payment processing solutions for businesses. With 12 years of experience in the payment processing industry, he has become an expert on the topic. He is a graduate of the University of North Carolina at Greensboro with a focus on business administration, finance, entrepreneurship, management, economics, accounting, and business ethics & diversity. He is passionate about simplifying the industry for SMB and enterprise businesses. Ryan is competitive by nature and an avid sports fan. Resources Mentioned: LinkedIn: Ryan Mirpanah Website: https://www.vectorpayments.com/ Email: Ryan@vectorpayments.com Authorize.net : https://www.authorize.net/ HubSpot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 03 Conversion Optimization with Craig Connelly - Digital Marketing Optimization & Data Auditor, Conversion Optimization Nerd, Passionate Fisherman 57:34

3 years ago57:34

57:34

Is your e-commerce website not getting as many sales conversions as you had planned for? It can be frustrating to put a lot of time and effort into your e-commerce site only to not see an increase in sales. It is time to stop making decisions based on gut feelings and start making informed, data-driven decisions that produce sales. The fact is, you may think you know what your target audience wants and how they interact with your website, but it’s just a guessing game until you begin to analyze your website analytics. In this episode, Ramin Ramhormozi and Craig Connelly discuss conversion optimization. They talk about the importance of advertising, website speed, device compatibility, and knowing your target audience. They also discuss how utilizing Google Analytics plays a big role in the success of an e-commerce business. Topics Include: Google Analytics Google Search Console Device compatibility Website platforms Website speed Themes & templates Video & YouTube Google Ads Responsive Ads Facebook Ads Keywords Conversion optimization Apps for optimization Target audience Free plus shipping ads Sales acquisition Shopify analytics And other topics... Craig Connelly has over 20 years of experience in digital marketing optimization and data auditing working with businesses in New Zealand, Australia, the United Kingdom, and the United States. Craig is a self-described “data-analysis nerd” and lives and breathes for this topic! In his spare time, he loves to fish using only lures and no bait. Resources Mentioned: Website: www.CraigConnelly.org LinkedIn: Craig Connelly SE Ranking: https://seranking.com/ WriterZen: www.writerzen.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 02 Loyalty and Retention with Jack Johnson- LoyaltyLion Partnerships Manager, Loyalty Marketing Expert, Brand Strategist, Triplet, Swimmer 41:04

3 years ago41:04

41:04

Is your business more focused on acquiring new customers than retaining current customers? Customer loyalty and retention are often overlooked, which can be a big mistake! In fact, it is much less expensive to retain an existing customer than it is to engage a new customer. Many businesses already have customer contact information and just aren’t leveraging that data. As the Partnerships Manager at LoyaltyLion, Jack Johnson has a wealth of knowledge when it comes to loyalty marketing. LoyaltyLion is a data-driven engagement and online loyalty platform for e-commerce that helps businesses make their customers feel valued, resulting in customer retention and increased sales. In this episode, Ramin Ramhormozi and Jack Johnson discuss the importance of having a loyalty program in any business. They discuss the various rewards and methods that can be used to incentivize customers along the customer journey as well as what works and what does not work to increase the customer lifetime value. Topics Include: Importance of loyalty and retention in e-commerce Leveraging data Customer lifetime value Customer journey Loyalty lifecycle Loyalty programs VIP experience Types of rewards Integrations Touchpoints Incentivizing customers Black Friday / Cyber Monday Seasonality And other topics... Guest Bio Jack Johnson is the Partnerships Manager at LoyaltyLion, a data-driven engagement and online loyalty platform for e-commerce. He is an expert in loyalty marketing and sales strategy. Jack has been a brand strategist for several e-commerce startups in North America but currently resides in London. In his spare time, he loves to cook and swim. Resources Mentioned: LinkedIn: Jack Johnson Website: LoyaltyLion , Shopify Facebook: @LoyaltyLionHQ Software: Attentive , Salesforce , Tapcart Klavio: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 01 Conversion Focused Design with Michael Trang - COO / Managing Partner at SKU Agency, Social Media Influencer, SEO Trained Practitioner, Competitive Kayak Angler 42:48

3 years ago42:48

42:48

Do you run a Shopify e-commerce business and your Google Analytics data shows that you have plenty of visitors to your website, but they’re not converting into sales? This can be frustrating, especially if you aren’t an online marketing expert. You know your product well, but the tech side can be overwhelming and you’re not sure where to start. As managing partners at the SKU Agency, Ramin Ramhormozi and Michael Trang are Shopify Experts that help e-commerce businesses with website design and development. They utilize SEO and email marketing to drive qualified buyers to their clients’ online stores and help convert more sales. In this episode, Ramin and Michael discuss conversion-focused design and the impact that a good website design has on converting visitors into customers. They talk about various design elements that factor into conversion as well as the importance of establishing trust with website visitors and customers. Topics Include: Conversion-focused design Shopify themes Brand identity and style guides Call to action Visual hierarchy on your website Color theory Target audience and buyer persona Buyer experience Analytics and metrics DIY website design Establishing trust Customer reviews And other topics... Michael Trang is the COO and managing partner at SKU Agency. He is a graduate of Southeast Missouri State University with a degree in industrial engineering technology and fine arts. Michael is an SEO Trained Practitioner and is certified in Google Analytics platform principles. He gained valuable experience as an SEO manager, graphic designer, and CAD designer project manager. In 2019 and 2020, Michael was named as one of the Forty Under 40 ‘Ones to Watch’ by The North Bay Business Journal. In his spare time, he enjoys competitive kayak angling with his girlfriend and sharing their adventures on social media. Resources Mentioned: Shopify: Free trial Book: Don’t Make Me Think by Steve Krug LinkedIn: Michael Trang Instagram: @mhtrang Instagram: @socobassin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Using Analytics To Get The Most Out Of Your Email & SMS Marketing 50:38

3 years ago50:38

50:38

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook! Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io , the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion. Topics include: 00:00 - Intro 13:45 - Know your numbers 14:40 - Top KPIs 19:10 - KPIs specific to email & SMS 21:30 - SMS KPIs in Glew 23:00 - What to do when someone responds to SMS marketing using Gorgias 26:30 - How many people are using SMS marketing 27:30 - Glew aggregates data from all channels 31:12 - How does Glew Segment? 33:45 - Glew and returned orders 34:50 - How many times customers use discount codes 36:00 - 1 Tip for someone starting e-com 38:10 - 3 pillars of e-com 39:50 - Rapid fire questions Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ Glew: https://www.glew.io/ ////////////////////////////////////////// Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen! 📅 Book Your Email & SMS Assessment Today! 📅 https://meetings.hubspot.com/ramin-ramhormozi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 19 Paid Advertising Strategies for E-commerce Brands with Leo Ebbert - Founder of Exact Click Digital 1:00:43

3 years ago1:00:43

1:00:43

Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode. In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more. Topics Include: Retargeting on Google & Facebook Using Bing for a target demographic What to take into account for profitability Focusing on profitability vs. revenue Blended traffic mistakes Segmenting done right (and wrong) Why your prospects can’t hear you The magic ROAS number Testing that sets you free The future of advertising And other topics... Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x. Resources Mentioned: Exact Click Digital: https://exactclickdigital.com/ LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/ True Classic Tees: https://trueclassictees.com/ Revtown Jeans: https://www.revtownusa.com/ Be sure to check out episode 18 TITLE. SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 18 How to Effectively Use Email and SMS Capture Pop-Ups to Grow Your Customer Lists with Csaba Zajdo 59:27

3 years ago59:27

59:27

Website pop-ups are so popular because they’re still the most effective way to capture leads. When you create meaningful and relevant pop-ups that show the right message to the right people at the right moment, your conversion rates could top 40%. Website pop-ups are more reliable for keeping in touch with your visitors, especially when you capture their SMS numbers for direct marketing. In this episode, Ramin Ramhormozi and Csaba Zajdo talk about effectively using email and SMS capture pop-ups to grow your customer lists. Despite popular belief, pop-ups don’t impact your site speed. In the same way as your email marketing, your pop-ups should be personal and highly-targeted pop-ups for maximum engagement. They also talk about using A/B testing to ensure you’re finding the right message for your customers - otherwise, you risk leaving money on the table. Csaba’s best advice on ad spend? If you spend at least $100 on any ad campaign, the best ROI comes if you create a separate landing page and pop-up for that ad. Topics Include: Trojan Horse strategy - 20% conversion rate email, 15-17% conversion rate SMS The secret to high converting pop-ups Pop-ups don’t affect your site speed How often you should use A/B testing How to use re-engagement and welcome back messages Pop-ups are more reliable at keeping in touch with visitors Treat your SMS list as your VIP customers How small- and medium-sized businesses can add personalization to their websites The integrations available for Shopify and Klaviyo Why you should get into highly targeted lead generation Optimize and personalize your pop-ups for higher conversion rates on lead capture forms And other topics... Csaba Zajdo is the founder and CEO of OptiMonk. As an eCommerce veteran, Csaba has over 15 years of experience in working with eCommerce stores. His mission is to reinvent eCommerce and help stores by creating a better onsite user journey experience. Csaba is also the founder of Innonic, a startup studio, which builds world-class companies, and invests into early-stage startups. Resources Mentioned: OptiMonk: https://www.optimonk.com/?p_id=53244298 LinkedIn: https://www.linkedin.com/in/csabazajdo/ Trojan Horse Method: https://www.optimonk.com/unlock-potential-in-klaviyo-segments/ How to Collect Data Through Popups to Personalize Your Klaviyo Email & SMS Flows: https://www.optimonk.com/personalize-klaviyo-email-sms-flows Shopify Email Pop Ups & Exist Popups: https://apps.shopify.com/optimonk Be sure to check out episode 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - CEO of Omniconvert: https://youtu.be/hmXbBfN3uAk SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - Retention & CLTV Expert, CEO & Founder of Omniconvert 58:01

3 years ago58:01

58:01

Many e-commerce businesses find it difficult to master customer retention, and it will only get more difficult with the cookie-less future looming ahead. This is why having strategies in place to increase retention and customer lifetime value (CLTV) is so essential. In this episode, Ramin Ramhormozi and Valentine Radu discuss the importance of knowing your numbers in a cookie-less world, strategies to increase customer retention, determining your value, zero-party data, first-party data, and more. Topics Include: Customer lifetime value (CLTV) Why it’s difficult to master retention Strategies to increase customer retention Why you shouldn’t continue to discount Customer surveys What a cookie-less future looks like The importance of knowing your numbers Zero party data First party data And other topics... Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Resources Mentioned: Omniconvert: https://www.omniconvert.com/ Insight Timer: https://insighttimer.com/ Muse: https://choosemuse.com/ Pit Viper Sunglasses: https://www.pitviper.com/ Be sure to check out episode 16 SMS Marketing Deep Dive with Jack Binda - Strategic Account Executive at Klaviyo, SMS Whisperer. SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 16 SMS Marketing Deep Dive - Strategic Account Executive at Klaviyo, SMS Whisperer 55:09

3 years ago55:09

55:09

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. 91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong. In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well. Topics Include: The future of SMS marketing SMS compliance Using email and SMS differently SMS preferred customers Email preferred customers Providing value to joining SMS Incentives Push marketing capabilities How Klaviyo differs from the competition Brands that do SMS really well Software recommended for SMS marketing Best practices for SMS Segmenting SMS campaigns And other topics... Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8. Resources Mentioned: Email: jack.binda@klaviyo.com LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/ Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/ Tapcart: https://www.tapcart.com/ Ruggable: https://ruggable.com/ ZenDesk: https://www.zendesk.com/ Recharge: https://rechargepayments.com/ HubSpot: https://www.hubspot.com/ Lululemon: https://shop.lululemon.com/ Cuts Clothing: https://www.cutsclothing.com/ Be sure to check out episode 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat 1:28:53

3 years ago1:28:53

1:28:53

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars. Search engine optimization (SEO) is integral to the success of any e-commerce business. It can be an overwhelming topic due to the numerous ways SEO can be implemented. Whether you want to tackle it yourself or hire an agency to do it for you, the information in this episode will be insightful. In this episode, Ramin Ramhormozi and Pat Ahern discuss SEO, keyword research, and technical SEO. They also discuss the various forms of content that SEO can be integrated into, link-building tips, and the future of the freelance economy. Topics Include: Running a U.S. business from abroad Problem solving and strategy Search engine optimization (SEO) Keyword research Technical SEO Schema markup Bot training Content marketing Paid per click advertising (PPC) Awareness content Sales-centric content SMS & email marketing Link-building Short-form vs. long-form content Co-marketing opportunities Video SEO The freelance economy And other topics... Pat Ahern is a partner and growth strategist at Intergrowth. He breaks down SEO/content marketing concepts and strategies into laypeople’s terms to show you how to grow your business. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs he can get his hands on. Resources Mentioned: LinkedIn: https://www.linkedin.com/in/pahern/ Intergrowth: inter-growth.co Email: Pat@inter-growth.co Twitter: https://mobile.twitter.com/patahern1 Billo: https://billo.app/ HARO: https://www.helpareporter.com/ Simple Link Building Techniques: https://inter-growth.co/content-marketing/simple-link-building-techniques/ Content Marketing Playbook: https://inter-growth.co/content-marketing/playbook/ Dual Purpose Content: https://inter-growth.co/content-marketing/dual-purpose-content/ Calendly: https://calendly.com/patahern/consultation-call-sku Digital Minimalism: https://www.calnewport.com/books/digital-minimalism/ Ahrefs: https://ahrefs.com/ Semrush: https://www.semrush.com/ Arvid Nordquist: https://www.arvidnordquist.com/ Soundcloud: https://soundcloud.com/ Wealthfront: https://www.wealthfront.com/ Robinhood: https://robinhood.com/ Mobass Music: https://soundcloud.com/mobass Bulletproof: https://www.bulletproof.com/ Be sure to check out episode 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens 54:18

3 years ago54:18

54:18

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. Many business owners have a fear when it comes to dealing with financials, but it’s important that all business owners know their numbers and understand the core accounting concepts. Getting over that fear begins with education on the topic and also utilizing accounting technology to make life easier. In this episode, Ramin Ramhormozi and Matthew May discuss the importance of knowing your financials, accounting tips, and the future of cryptocurrency. They also discuss the role of technology in accounting, paying internationally, and the benefits of having an accountability partner. Topics Include: Financials The importance of knowing your numbers The role of technology in accounting Building an understanding of core concepts Bookkeeping Separating business vs. personal expenses Sales tax solutions Quickbooks Online Paying internationally Cryptocurrency Accountability partners And other topics... Matthew May is the founder and VP of Marketing at Acuity. He refers to himself as an accounting translator for entrepreneurs because he helps business owners navigate tax and accounting rules. He enjoys volunteering in the Georgia technology community and serves on the board of the Atlanta Technology Angels. He is also a member of the Venture Atlanta Advisory Board. Resources Mentioned: LinkedIn: https://www.linkedin.com/in/thetechcpa/ Twitter: https://twitter.com/TheTechCPA Acuity: https://acuity.co/ , https://acuity.co/ecommerce-accounting/ Drink While You Think Podcast: https://podcasts.apple.com/us/podcast/drink-while-you-think/id1593236213 Acuity Blog on Automation Tools: https://acuity.co/best-automation-tools/ Quickbooks Online: https://quickbooks.intuit.com/ Xero: https://www.xero.com/us/ Veem: https://www.veem.com/ Entrepreneurs Organization: https://hub.eonetwork.org/ Don Francisco’s Hawaiian Hazelnut: https://www.amazon.com/Don-Franciscos-Hawaiian-Hazelnut-Flavored/dp/B06XPH2D8H/ref=nav_youraccount_switchacct?crid=635XLF4GUDF2&keywords=don+francisco+hawaiian+hazelnut+coffee&qid=1651836901&sprefix=don+fr%2Caps%2C109&sr=8-8 St: https://www.process.st/ Catching Clouds: https://www.youtube.com/c/CatchingCloudsAcademy Grubby Farms: https://grubblyfarms.com/ Shopify: https://www.skuagency.com/shopify Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Accessible: https://accessibe.com/a/xvrysgh ReCharge: http://shopifysubscriptions.com/affiliate/1431 LimeSpot: https://www.limespot.com/partner/offer?kfl_ln=sku-agency Gorgias: https://gorgias.grsm.io/i09wqq9rx426 Sezzle: https://szzl.io/kr9i7x Route: route.com/skuagency Rewind: https://rewindio.grsm.io/backup3611 Ugurus: https://ugurus.com/ Gartner Chart: https://www.jirav.com/blog/data-analytics-maturity-models Be sure to check out episode 13 Influencer Marketing & E-commerce with Brett Bernstein - CEO of Gatsby, Avid Rock Climber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 13 Influencer Marketing & E-commerce with Brett Bernstein 54:58

3 years ago54:58

54:58

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars. Influencer and ambassador marketing has become a popular method of marketing. But what if you could have insight into all of your customers’ social media following and reward them for spreading awareness for your brand? With this type of system, you can scale your influencer marketing with an automated process that is easy to maintain. In this episode, Ramin Ramhormozi and Brett Bernstein discuss leveraging social influencers and ambassadors to grow your e-commerce audience. They also discuss the future of influencer marketing, word-of-mouth marketing, and automated outreach. Watch this great video on how Gatsby.ai works. Topics Include: The importance of rest as an entrepreneur Social media vending machines Turning foot traffic into social media awareness Luck in entrepreneurship Scaling influencer marketing The future of influencer marketing Virtual reality Authentic influencer marketing Rewarding word of mouth marketing Affiliate programs Automated outreach Customer reviews And other topics... Brett Bernstein is the founder and CEO of Gatsby, which is an influencer platform that enables ambassador and influencer marketing automation directly within Klaviyo, Omnisend, Gorgias, and other platforms. Gatsby is an app that provides community at scale and helps you ramp up social media engagement around your brand. Resources Mentioned: Gatsby (Free 7-Day Free Trial): https:// shopify.com/gatsby Gatsby case studies: https://www.gatsby.ai/case-studies LinkedIn: https://www.linkedin.com/in/bhbern/ Gorgias: https://gorgias.grsm.io/i09wqq9rx426 Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Shopify: https://www.skuagency.com/shopify Spotify: https://www.spotify.com Stuff You Should Know Podcast: https://podcasts.apple.com/us/podcast/stuff-you-should-know/id278981407 Up First Podcast: https://www.npr.org/podcasts/510318/up-first The Daily Podcast: https://www.nytimes.com/column/the-daily Pair of Thieves: https://pairofthieves.com/ Pop & Bottle: https://www.popandbottle.com/ Kulani Kinis: https://www.kulanikinis.com/ Almond Cow: https://almondcow.co/ Be sure to check out episode 12 Owned Marketing Channels with Sina Mobasser - Founder & COO of Tapcart This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 12 Owned Marketing Channels with Sina Mobasser - Founder & COO of Tapcart 54:27

3 years ago54:27

54:27

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. What would happen to your business if Facebook or Instagram went away? Many business owners rely on tech giants, which takes a lot of the power away from the business owner. What if there was a way for businesses to create their own platform where customers could subscribe, be able to interact with a niche community, and the business would get more visibility from ideal customers? In this episode, Ramin Ramhormozi and Sina Mobasser discuss owned marketing channels and the importance of business owners having more control, especially with audience ownership. They discuss the future of e-commerce, the benefits of having a native app, and providing incentives for customers to download your app. Topics Include: Sina’s entrepreneurial advice Storytelling in marketing UpWork Tapcart Mobile shopping Owned marketing channels Subscribers vs. followers QR codes Native apps Push notification subscribers App exclusive products Providing a reason to download your app Creating a community on your app Audience ownership Email & SMS lists Shopify App Clips And other topics... Sina Mobasser is the Co-founder and COO of Tapcart, which is a Shopify Plus Certified App that empowers e-commerce merchants to launch a mobile app. Previously, he founded TestMax, which launched the first test prep courses on the iPhone and iPad. Sina is also the creator of Pop Quiz, one of the first iPhone apps and also a top 10 app. Sina grew up in Los Angeles and went to UCLA. Resources Mentioned: Mobass on Soundcloud: https://soundcloud.com/mobass Tapcart: https://tapcart.com/?kfl_ln=sku-agency Steve Jobs Introduces the iPhone: https://www.youtube.com/watch?v=MnrJzXM7a6o Tom Bilyeu’s Impact Theory: https://impacttheory.com/ Hypercroissance Podcast: https://www.j7media.com/en/our-blog/our-hypergrowth-podcasts/ep-50-sina-mobasser-raise-10-million-in-financing-during-a-pandemic UpWork: https://www.upwork.com WeWork: https://www.wework.com/ Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Shopify: https://www.skuagency.com/shopify Spindrift: https://drinkspindrift.com/ Cuts Clothing: https://www.cutsclothing.com/ Legends: https://www.legends.com/ TestMax: https://testmaxprep.com/ Be sure to check out episode 11 The Importance of Data Backups with Sam Francis - Partner Account Manager. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 11 The Importance of Data Backups with Sam Francis - Partner Account Manager 42:15

3 years ago42:15

42:15

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. Your e-commerce business relies on software-as-a-service applications, but what happens if those applications fail? Your data could be gone in an instant. It is essential to protect your business's SaaS and cloud data so that your business can run uninterrupted no matter what. In this episode, Ramin Ramhormozi and Sam Francis discuss how the Rewind platform enables companies to back up, restore, and copy their critical data. They also discuss the future of e-commerce, the importance of being yourself and creating unique branding, and why you should be passionate about the backend of your business. Topics Include: POS Shopify Data backups The future of e-commerce The value of the in-person experience Branding Being passionate about the backend of your business Why you shouldn’t be a business copycat And other topics... Sam Francis is a self-described “jack of all trades and master of none”. He is currently a partner account manager at Rewind and has experience working in various roles at Spotify. Sam spent his teen years as a sponsored Counter-Strike player. Resources Mentioned: Rewind: https://rewindio.grsm.io/backup3611 Cover Your Saas Game: https://rewind.com/coveryoursaas/ LinkedIn: https://www.linkedin.com/in/samfrancis-84/ Email: Francis@rewind.io Shopify: https://www.skuagency.com/shopify Jira: https://www.atlassian.com/software/jira Trello: https://trello.com/ BigCommerce: https://www.bigcommerce.com/ Quickbooks Online: https://quickbooks.intuit.com/online/ Spotify: https://www.spotify.com/ Instagram: https://www.instagram.com/ Slack: https://slack.com/ Top of the World: https://www.topoftheworld.com/ Daniel Ricciardo: https://www.danielricciardo.com/ Connect with SKU Agency: Website: https://www.skuagency.com/ LinkedIn: https://www.linkedin.com/company/skuagency/ Email: Hello@skuagency.com YouTube: https://www.youtube.com/channel/UCkBBJItW7TP8rqHCz-H3trQ Be sure to check out episode 10 - Omnichannel Retail with Jenny Romeyn - CEO of Cupcake Couture, Inc., Mother of Three, Ramin’s Wife. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 10 Omnichannel Retail with Jenny Romeyn - CEO of Cupcake Couture, Inc., Mother of Three, Ramin’s Wife 1:01:43

3 years ago1:01:43

1:01:43

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. In order for a retail business to survive major downturns, it’s best that the business utilizes an omnichannel strategy. This could include operating a brick-and-mortar business while also running an online store. It’s a smart strategy that will keep you in business. In this episode, Ramin Ramhormozi and his wife Jenny Romeyn discuss how she has successfully grown an upscale children’s boutique called Cupcake Couture, Inc. with an omnichannel strategy. They talk about balancing motherhood as an entrepreneur, operating a brick-and-mortar business remotely, surviving downturns, leveraging social media, and more. Topics Include: Omnichannel retail Real estate Balancing motherhood as an entrepreneur Calendar blocking Operating a brick-and-mortar business remotely Opening a store during a pandemic Launching an online store Leveraging social media Social selling Point of sale (POS) software Shopify apps Running reports Transferring inventory Email & SMS marketing Flows Rewards programs And other topics... Jenny Romeyn owns and operates Cupcake Couture, Inc., which is an upscale children's boutique. Over the course of 17 years, she has opened two brick-and-mortar locations in California and an online store. Her business has survived major downturns, including the recession of 2008 and covid-19 related shutdowns. Cupcake Couture, Inc. has been named the best children’s clothing store and best baby gift store year after year for the location in Santa Rosa and most recently for the location in Napa. Resources Mentioned: Website: https://www.shopcupcake.com/ Facebook: https://www.facebook.com/ShopCupcake Instagram: https://www.instagram.com/shop_cupcake/ LinkedIn: https://www.linkedin.com/in/jennyr/ Email: Hello@ShopCupcake.com BiggerPockets Real Estate Podcast: https://www.biggerpockets.com/podcast Smile: https://smile.io/ Later: https://later.com/ Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner Shopify: https://www.skuagency.com/shopify Shopify Point of Sale: https://www.shopify.com/pos Gusto: https://gusto.com/ BigCommerce: https://www.bigcommerce.com/ Vend: https://www.vendhq.com/ Zoom: https://zoom.us/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

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Ep 09 Client Spotlight with Jason Sealand - CEO of Mad Viking Beard & Brewtality Coffee 56:37

3 years ago56:37

56:37

Entrepreneurship is tough. It takes persistence and dedication to your business, and the truth is not everyone is cut out for it. Being the CEO of a company may seem glamorous, but the reality is that being a CEO involves being in the trenches and doing the work all of the time. In this client spotlight episode, Ramin Ramhormozi and Jason Sealand discuss Jason’s path to entrepreneurship and how he came up with the names Mad Viking Beard and Brutality Coffee. They also discuss the importance of adding value in marketing, owned marketing channels, and provide tips for entrepreneurs. Topics Include: Beard grooming Naming a business The path to entrepreneurship Changes in e-commerce Email marketing Adding value vs. chattering Day to day activities of a CEO Deciding if the entrepreneur life is for you Tips for entrepreneurs Knowing your customer Owned marketing channels SMS customer communication And other topics... Jason Sealand is the CEO and owner of Mad Viking Beard and Brewtality Coffee. He has an amazing beard and can brew an equally amazing cup of coffee. Jason has raised a substantial amount of money for charities, including the Children’s Hospital in Pittsburgh, PA. He is always innovating. Resources Mentioned: LinkedIn: https://www.linkedin.com/in/jason-sealand/ Facebook: https://www.facebook.com/jason.sealand.7 Mad Viking Beard: https://madvikingbeard.com/ Brewtality Coffee: https://www.brewtality.coffee/ Children’s Hospital in Pittsburgh: https://www.givetochildrens.org/home Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner Shopify: https://www.skuagency.com/shopify This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 08 Email & SMS Marketing with Klaviyo featuring Jack Binda and Hayden Baugh - Strategic Account Executive for the SMS Division & Partnership Development Team 53:08

3 years ago53:08

53:08

If you’re not already, you need to be using email and SMS marketing for your business. SMS marketing is becoming increasingly more effective, considering 90% of text messages are opened within the first three minutes of receipt. That’s not surprising considering there are 3.9 billion smartphone users throughout the world, and most of them are constantly on their phones. Klaviyo is a software business that helps businesses own their marketing. The platform helps businesses tap into their data and analytics to find ways to acquire, retain, and re-engage customers through email, SMS marketing, and more. In this episode, Ramin Ramhormozi and Klaviyo representatives Jack Binda and Hayden Baugh discuss what email and SMS marketing is, best practices, and the future of these marketing methods. They discuss the most common concern businesses have– how to not be annoying when marketing to customers. They also share how Klaviyo can help business owners experience growth through effective marketing. Topics Include: Email marketing SMS marketing Campaigns Automation & flows Best practices Go-to flow setups Discounts & coupons Abandoned cart marketing Post-purchase marketing Schedule of messaging Welcome series Length & copy Call to action Funnels Analytics Demographics Push notifications Avoiding being annoying Sign-up forms Compliance Future of email & SMS marketing Upcoming enhancements And other topics... Jack Binda & Hayden Baugh are representatives of Klaviyo. Jack Binda is the Strategic Account Executive for the SMS division and has helped over 300 businesses adapt to SMS. As the Sales and Marketing Manager for Ohza Mimosas, Hayden was a Klaviyo customer prior to joining the Klaviyo partnership development team. Resources Mentioned: Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner Jack’s LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/ Hayden's LinkedIn: https://www.linkedin.com/in/hayden-baugh-2478aa109/ Hayden’s Emails: Hayden.Baugh@Klaviyo.com , Partners@Klaviyo.com Ohza Mimosas: https://ohzamimosas.com/ Tapcart: https://tapcart.com/ Hubspot: https://www.hubspot.com/ Gong: https://www.gong.io/call-recording-software/ John Mayer: ( https://johnmayer.com/ ) Shopify: https://www.skuagency.com/shopify This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 07 Selling CBD and Hemp Online with Robert Hising - Co-owner of Green Unicorn Farms, Web Designer, SEO Expert, Avid Cook 48:54

3 years ago48:54

48:54

A lot has changed in the last few years in regard to selling CBD and hemp products. While once illegal, today all 50 states have laws legalizing CBD with varying degrees of restriction. Since the CBD market in the United States is projected to hit 20 billion dollars by 2025, you may be wondering how you can get your foot in the door of this growing market. Selling CBD and hemp online is still a relatively new market and you will want an expert to guide you along the way. As co-owner of Green Unicorn Farms, Robert Hising has been one of the pioneers in the online selling of smokable CBD hemp flowers. In this episode, Ramin Ramhormozi and Robert Hising discuss the various forms of CBD and hemp, testing protocol, and the complexities of selling CBD online. Hising shares his tips on building a CBD business online. This is an episode that you don’t want to miss! Topics Include: Medicinal CBD CBDV & CBDZ Hemp Uses of CBD Smokable vs. other forms Testing Complexities of selling CBD online Establishing trust International regulations Lead generation Search engine ranking & SEO Content marketing AI writers Swiss army of marketing Ads & retargeting Email marketing & retention Exit intent Customer service & feedback Buyer personas And other topics... Robert Hising is a self-taught web designer and SEO expert. He started his online journey in 2013 and has never looked back. He began working in the cannabis industry in 2016 and started his own CBD e-commerce brand in 2019. He is a co-owner of Green Unicorn Farms, a manufacturer and online seller of smokable CBD hemp flowers. He is an avid cook and has a degree in hotel and restaurant management. Resources Mentioned: Green Unicorn Farms: https://greenunicornfarms.com/ Cannaverse Solutions: https://cannaversesolutions.com/ Robert’s email: Robert@greenunicornfarms.com , Robert@cannaversesolutions.com AppSumo: https://appsumo.com/ Klaviyo: https://www.klaviyo.com/partner/ Shopify: https://www.skuagency.com/shopify Ahrefs: https://ahrefs.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co…

The Ecommerce Revolution Podcast

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Ep 06 Client Spotlight with Alan Dessy - President & CEO of The Dessy Group 34:12

3 years ago34:12