Note To Future Me podcast

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Standup Comedy "Your Host and MC"

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Mack Dryden "Dentist Visit" Bonus Show #119 7:46

cách đây 5 ngày trước7:46

Nghe Sau

Danh sách

Thích

Đã thích

7:46

Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

Note To Future Me

Chia sẻ

Trang chủ series•Feed

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about. Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast. Me - Brett Johnson Web - https://www.circle270media.com Web - https://www.notetofutureme.com LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

198 tập

#Business #Circle270Media Network #Marketing #I Talk #Entrepreneur

Note To Future Me

updated cách đây 2 năm trước

Chia sẻ

Trang chủ series•Feed

198 tập

#Business #Circle270Media Network #Marketing #I Talk #Entrepreneur

Semua episod

Note To Future Me

1
The HIGH ROI of Email Newsletters for Podcasters 3:03

cách đây 2 years trước3:03

3:03

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners 2) Convert Subscribers to Listeners 3) Share Additional Content with Your Subscribers Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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Revised Best Times To Send Your Emails in 2023 3:53

cách đây 2 years trước3:53

3:53

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns Which day of the week generates the most opens? Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday What time of the day generates the most opens? Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone). And more takeaways in this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants…

Note To Future Me

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Grow Your Business Podcast Session Announcement 3:47

cách đây 2 years trước3:47

3:47

Has your business considered podcasting? Or is your current business podcast not growing your brand? Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast! You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters. + Why are podcast websites so important? + What makes your podcast unique on social media? + What does monetizing your podcast really mean? + Why should your choice of podcast equipment be the LAST thing you need to consider? + What do experienced podcasters wish they would have known earlier? Learn how to focus on the WHY you're podcasting, not on the HOW to podcast. The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session. Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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My Tips for Better Podcast Marketing 10:45

cách đây 2 years trước10:45

10:45

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement. Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups. In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me. Here we go… My favorites? If I HAD to choose, I would say #20, #30 and #33. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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YouTube Podcasts and YouTube SEO 7:53

cách đây 3 years trước7:53

7:53

Google is finally cleaning up its product portfolio and merging services that just make sense to merge. YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page. The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand. As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters. So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts. YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO. 1. Keyword research 2. Optimize your podcast episode titles for discoverability 3. Use common search phrases for discovery and naming 4. Write smart video descriptions 5. Use both tags and hashtags 6. Use SRT files or closed captioning for YouTube SEO 7. Strong content is key to YouTube SEO for podcasts 8. Engage and encourage Interaction with your YouTube audience Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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Why Podcasting Is The Future For Your Business 2:51

cách đây 3 years trước2:51

2:51

Podcasting Is The Future For Your Business Podcasts can be used for many different areas of business. In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business. Traffic Generation Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic. Convenience Once your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them. Brand Building Giving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power. Additional Revenue Streams If you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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To Charge or Not To Charge Your Podcast Guests 9:37

cách đây 3 years trước9:37

9:37

It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening. The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space." Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners. We need to start giving our listeners and podcasters more credit. Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected. Why this matters: No one likes to be misled. But . As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting . Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP Copyright 2024 Circle270Media Podcast Consultants…

Note To Future Me

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Tips To Get More Listeners 6:18

cách đây 3 years trước6:18

6:18

Here as some tips for you to implement to get your podcast listened to by more people. Invest in the best quality audio You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consistently Pick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine. Purchase the url for your podcast You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important. Upload your podcast to your website or create a specific website for your podcast If your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com. Transcribe each podcast episode Services such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube. Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content. Promote with Audiograms and use the caption feature Companies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds. Upload your podcast and your audiograms to YouTube Take advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others. Do not underestimate the importance of #hashtags Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media. Send out an announcement email to your guests with podcast assets When working with guests, make sure you ask them what they could use from you to promote the episode. As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to the episode on Apple Podcasts and Google Podcasts. By using these, users can link directly to your episode. Speaking of links, don’t forget to give them a link to your podcast website, and a specific link to that episode on the site. Be sure to include one or two pre-written social media posts in the email so your guest can cut-and-paste them. Send them a graphic image that has their image in it and an audiogram with their voice in it. The more simple you make it for them to share it, the more motivated they are to promote it. Create a template of the outreach email to be more efficient. Repurpose your content One of the biggest advantages of podcasting we emphasize with our clients is the repurposing of the content that is created. For example, you can record your episode one time, transcribe it and then use the content to create social media posts, show notes, blog posts and articles you can post on platforms like Medium. When you do this, you become more recognized as a thought leader in your niche by having more than one piece of content to publish. All this without having to stress about how the next content idea is going to be generated. Work it or Delegate it These pointers can seem like a lot of work. But believe me, they’re all worth the time and resources you spend to execute them. If you have the budget, work with a podcast consultant like Circle270Media Podcast Consultants, so we can help you focus on creating your best content. Podcast fade can be a real issue. Get a solid workflow down so you can optimize all the energy it takes to release and promote a podcast. You don’t have to do all things at once. Choose the top 2 or 3 items you find easiest for you to take action on and begin there. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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Where To Promote Your Podcast 7:35

cách đây 3 years trước7:35

7:35

Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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The Truths About Podcast Monetization 6:11

cách đây 3 years trước6:11

6:11

Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S. Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends. Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics. Improve Podcasts Study of Podcasters Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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Getting Noticed in the Podcast Clutter 9:17

cách đây 3 years trước9:17

9:17

How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business? In just 9 minutes you'll find out. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants…

Note To Future Me

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Taking A Break From Podcasting Deep Dive 6:32

cách đây 3 years trước6:32

6:32

Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2024 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP…

Note To Future Me

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How To Become A Happier Podcaster 4:14

cách đây 3 years trước4:14

4:14

This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if… don’t want to get frustrated after a few months you record and publish a podcast and it often feels like a burden you’ve given up recording and publishing your podcast and need some motivation to start it up again. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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What Are Five Essential Things That Make A Good Podcast? 4:33

cách đây 3 years trước4:33

4:33

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast. Is “it” your voice? Is it entertaining? Is it informative? Is it edited? Is it good? Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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More Thoughts On How To Avoid Podfading 3:35

cách đây 3 years trước3:35

3:35

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March? This is when podfading starts. Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while. Know the reason why you're podcasting to avoid podfading If you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn’t happen as soon as you would like. If at all. Your podcast topic needs to energize you One of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don’t really care for? Who wants to listen to a podcaster who really doesn’t care about the topic they’re podcasting about? Get the help you need You are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn’t even start the conversation about promoting your back catalog of episodes. If you just want to record your episode and hand off the rest to someone else, that’s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners. You’re allowed to take a break It’s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don’t want them wondering where you are or worse, unfollowing the podcast because they think you’re done. Rediscover your purpose Ask yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you’re finding yourself in a relentless rhythm of recording and releasing, you’ve probably forgotten about the reason that you’re podcasting. Determine what your “why” is and evaluate if it has changed. Revisit your podcast’s mission statement. It’s okay to transition from one “why” to another. Find inspiration Getting inspired again may not be as difficult as you think! Maybe there’s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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How To Avoid Podfading 6:03

cách đây 3 years trước6:03

6:03

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories. Lack of any planning Topics that are focusing on the wrong areas Expectations that are unrealistic Over-complicating the process How To Avoid Podfading It's all about building on a solid plan and creating a sustainable content creation method You need to know why you want to podcast, who you want to reach with your podcast, and why you want to reach them with a podcast. In this episode, I want to cover some key points that I think are enough to save almost any podcaster from podfading. Create a List of Potential Future Episodes When you've identified your overall topic, and the people you want to reach, breaking this down into episodes is important for a number of reasons. Seeing a list of potential episodes lets you focus on the direction of the show. Block Out Time & Stay Sustainable Knowing how much time you can dedicate to working on your podcast is crucial. This includes from initial thought on the episode topic to publishing the episode. Rather than worry what is the best publishing frequency to grow your podcast, choose a release frequency that's sustainable for you. That might be weekly, bi-weekly, or you might even want to consider podcasting in seasons. Make a choice, and work out how much time you'll need each week to manage it. Block out that time. It’s a non-negotiable. Make Your Setup Easy & Accessible Working with Circle270Media gives my clients the luxury of a permanent setup or studio environment for recording. There's a decent chance you don't. This is where simplicity can trump having lots of your own sophisticated and complex equipment. When recording an episode means spending lots of time setting gear up, then taking it down afterward, you're at risk of losing your motivation. The more gear in your recording chain, the more risk there is of not switching it on properly too. Doing a great interview and not actually recording it will most certainly put doubts in your mind. Don't Get Bogged Down By Editing Editing will make your podcast flow better, and make it sound more polished and professional. Editing should be used sparingly, not as a crutch. This means being more mindful of the structure and focus of your episodes before and during the recording session. Treat your recording sessions as if you’re live. This will tighten up your presentation skills. Recording longer episodes on the basis that you can clean them up in editing will add hours of unnecessary work to your schedule. Or the additional cost to you if you pay an editor. Experiment With Formats You're the boss of your podcast. This gives you a lot of freedom. Even though I just mentioned that planning is vital, there are certain things that should remain flexible. One of those is definitely your podcast format. Many new podcasters will declare things like “I'm going to do a 20-minute interview show.” Why 20 minutes? What if your conversation lasts 15 minutes, or 40 minutes? And then, why just interviews? What if you've got something you'd like to discuss directly with the listener. You can make a case for having your listener expect certain things from your show. But in the early stages, the small audience you have won't “expect” anything from your format. Forget Apple Podcasts Even Exists The most important thing you need to think about regarding Apple Podcasts is submitting your show there. Once you've been approved and listed in there, then forget about it. Set it and forget it. Forget the hype around a ‘New & Noteworthy launch plan' or anything else like that. You're creating content for your audience, not Apple, or Spotify, or Google Podcasts, or fill in the blank. When your podcast strategy is based on creating the best possible episodes for your listeners, your audience will grow. Embrace the early days as an opportunity to try and test different things. Find out what feels right for you by doing it. Don’t become rigid in how your present your content. You have to remain excited about hitting record each and every recording session. Don't Expect Feedback Treat listener feedback as a bonus rather than an expectation. Oh, this is especially true in the early days. It takes a long time to build an audience. And when you do, hearing from listeners can be rare. You’re a podcast listener. When was the last time your sent feedback to your favorite podcasts? Gotcha, didn’t I? Don't get discouraged though. Most podcast listeners are in the ‘silent majority' camp. They are loving what you do. But they'll potentially never reach out to you about it. This doesn't mean you're doing anything wrong. Make sure you are providing a ‘contact' section on your website and a strong call-to-action at the end of your episodes. Just keep putting out great content. On rare occasions, when you do hear from a listener, be sure to make the most of it. Take the time to reply and get to know them. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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A Better "Podcast Guest Pitch" Process 2:21

cách đây 3 years trước2:21

2:21

There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. Check for a "guest submission" process before pitching. If there is one, follow it. Focus your guest pitch on a specific solution for the audience. What can you do for this audience? Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast. Be patient. Give the host enough time to follow up with you. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic and Speak Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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How To Monetize Your Podcast with Local Businesses 13:04

cách đây 3 years trước13:04

13:04

A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right now. Nearly four in ten local advertisers (38%) say they advertised on local radio in the past 12 months, more than double the portion that bought streaming audio ads (15%) and thirteen times the number that purchased podcast advertising (3%). These new findings from Borrell Associates’ latest survey of local advertisers illuminate a serious awareness issue digital audio advertising has among small and medium-sized businesses. The survey of 178 local businesses conducted from October-November 2021 is the basis for “How Local Marketers View Streaming Audio,” a new report from Borrell. It found respondents were much more familiar with how to buy ads that run on local radio stations compared with streaming audio and podcasts. More than half of the panelists surveyed had low levels of understanding of how to advertise in podcasts. The fact that only 15% have dabbled in streaming audio advertising isn’t because they don’t believe in its effectiveness. Four in ten (38%) of digital audio users say it has been very or extremely effective. That’s in the ballpark with the 43% of those using local radio station spots who said the same about broadcast radio. One glaring reason why advertisers have lower awareness levels for how to buy digital audio is that a majority of panelists (62%) say they haven’t been pitched on digital audio/podcast advertising. Of the 28% that got the pitch but passed, Borrell says 40% said it was too expensive. Not knowing enough about it was another prevalent reason why many panelists have not yet ventured into digital audio advertising. “They aren't buying it because they don't know about it. No one's talking to them so that probably feeds into why they think it's too expensive,” said Borrell Associates VP of Research Corey Elliott in a video summary of the findings. “It’s hard to get behind something when you don't know about it and hard to buy something when it hasn't been pitched.” Suggesting there is a significant untapped opportunity, more than half of small and medium-sized businesses surveyed by Borrell who have not tried digital audio or podcast advertising have at least slight interest in this type of advertising. And among those with any interest in streaming audio or podcast advertising, the main info businesses are seeking before buying include reach, targeting, geographic scope, and reporting metrics. Digital Seen As Better For Targeting and Control The survey shows local businesses see streaming audio/podcast ads as offering much better-targeting capabilities, more accurate reporting metrics, and better control over where ad content runs. They even view them as more affordable compared with traditional radio spots . But traditional radio spots have the advantage when it comes to ease of buying. As far as response rates to ads go, the panelists perceived them as not being much different on radio versus online. While there were wide discrepancies between digital and traditional audio when it comes to purchasing, the vast majority of respondents say they listen to audio media regularly. Just over six in ten (61%) listen nearly every day to traditional radio and 77% tune in every week. Half (50%) listen to internet/satellite audio daily and 69% weekly. For online/satellite listening, music is the overwhelming draw, with 87% listening for that reason; 39% consuming podcasts. In other findings, panelists are most aware of advertising when listening to local radio stations and less aware of ads on radio station websites or other digitally streamed audio content. The data shows more than half of survey-takers (56%) are very aware of advertising when listening to local radio stations, compared to 27% for internet/satellite audio listeners and 39% for podcasts. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.…

Note To Future Me

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Basics To Build Momentum And Interest In Your Podcast 8:48

cách đây 3 years trước8:48

8:48

So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success. Let’s review 7 basic ways to build momentum and continued interest around your podcast after your initial launch. 7 Simple Basics To Build Momentum Around Your Podcast 1) Understand your niche. You did your research, and you know this is the lane you want to be in. Use these 5 Steps to continue to define and understand your podcast niche. Identify your interests and passions. Identify problems you can solve. Research your competition. Determine if this niche can continue to build an audience. Evolve and test your niche idea. 2) What is the message behind your podcast? What makes your show different from the other shows? What is your unique take on the subject? And why should people listen to you in particular? If you can't think of a reason why people should or will want to listen to your show, there's not much point in you publishing it. The message and purpose behind your show is so important. You want people to buy into your show, not your episodes. As in sales, it’s easier to retain listeners than to gain new ones. Your message and purpose are what captures them. This is going to lead to long-term success. 3) Knowing your target audience and how and when they will listen to your podcast will help you decide on the length. Make sure the podcast length fits into their listening day. Start with a small commitment, then when you have the following increase the time if and only if it adds value for the listeners. Make sure your content is on point. Being clear about the message of your show should help with this. If your message is clear people will be attracted to what you have to say. 4. Find out which social media platform your audience is most engaged on. If you have a travel show, maybe it's Instagram. If you have an education podcast about language, maybe it's a Facebook group. This is going to be unique to you and your show. So find out by doing simple research and pinpointing where the largest community is for your niche. 5) Be consistent on ONE social media platform. Understand that you aren't a marketing guru or a social media agency. You don't have all the time in the world or all the content in the world to engage on all major social media platforms to ensure growth through engagement. Your attention will be divided. You'll feel overwhelmed, overworked and the worst part, you WILL most likely not get the results you are expecting. Figure out the algorithm of that one social media platform. Do your research on what works, and what doesn't. And then start using the platform using best practices. This takes concentration and time. Now create your own community on this platform. This community is going to be another way to share value with your listeners. It’s a place where you can build connections and relationships with your audience. It's a place where you can produce engaging content using your podcast content and additional content. It's a place for you to brand awareness of your podcast and content. 6) Create a positive and safe social media ecosystem. Have a dialogue with your followers. Ask your audience what they think of each episode. What would they like to hear more of? Doing this will build interest amongst those who haven't heard a recent episode, but are part of your community. And then you want to do the same in your show. Before you get into the main segment or at the end of the show, talk about something going on with your online community. It will increase your listener's curiosity. They will feel like they are missing out and will want to be part of what you're building. Have a very simple yet specific call to action for your audience to join. 7) Like everything in life. THIS. WILL. TAKE. TIME. But the good news is the more time you put in the better. Stay consistent and focused. Amazing results will follow. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

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Go Beyond Being a "Podcaster" with Matty Staudt 15:53

cách đây 3 years trước15:53

15:53

What does it mean to go beyond being a "podcaster?" My guest on this episode is Matty Staudt . He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs . According to Eric Nuzum, podcasters are audio makers , but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and Magnificent Noise co-founder was asked to deliver five ideas around podcasting. "Idea Number 1: Don’t be a podcaster." Nuzum encourages podcasters and radio producers alike to think of themselves as "audio makers." Worrying about platforms will only limit your perceived versatility. To let go of that label now is to save yourself existential anxiety in 10 years when something new comes along. "Idea Number 4: You are not in the audio business." Those that make podcasts are in the community building business, Nuzum says: "You are establishing a hub for a community of people who love a subject or a topic and want to…interact about it." Fostering that hub isn’t optional if you plan to grow. "You are not in the audio business; you are in the community building business." Matty and I talk about how brands look at podcasting, and their mindset on how podcasting builds community. And how podcasting is central to community building and engagement for businesses and brands. It's about looking at podcasting as a means to an end - your business or brand goal. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

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Podcast Marketing Tips - Collaborate 5:47

cách đây 3 years trước5:47

5:47

What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it. The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently. Let's dig into how to collaborate. 1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them in your podcast, and ask them to spotlight you in their newsletter. 2) Don’t try to recreate the wheel or build an audience from scratch. Podcasters already have audiences, so tap into them by having them on your show. Encourage them to share the episode with their audience! This is an immediate way to get in front of thousands of new people, without spending a dollar in ads! 3) Network with other Podcasts. Partnering with other Podcasts is valuable. Don’t look at everyone as competition. You have an opportunity to capture their audience and vice versa. With an estimated 2 million podcasts (2021), stats are showing only 300k to 600k podcasts publish on a regular basis. There is enough space for everyone! 4) Show your fandom. Amplify the shows you love and that favor will be returned. 5) Start a traditional street team. Arm your super fans with stickers and flyers, digital postcards, podcast business cards, and audiograms, to help spread the word. 6) Partner with established businesses and have them link to your podcast. This is a win-win as you get access to their clientele while you provide them with valuable content to share with their audience. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

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Key Strategies To Build A Strong Podcast Brand 6:08

cách đây 3 years trước6:08

6:08

Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail. The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. They help shape people's (your listeners) perceptions of companies, their products, or individuals. Here's an easy way of wrapping your head around branding. What do people say your podcast is when you're not in the room? Can a person (you) be a brand? Anyone can quickly and easily be a brand. You don't need to be famous. Branding is important because not only is it what makes a memorable impression on your listeners, but it allows your listeners to know what to expect from your podcast. A strong brand will help your audience identify with your message and keep them coming back for more content. It also helps establish your topic as a credible source. The best podcasts have a distinct voice that is personable and authentic. Which leads to a loyal following who will continue to listen even if they don’t have anything new to say. The key strategies to build a strong brand are: -Define it -Match your podcast name to it -Develop it -Develop the look -Get it out there -Get it out there consistently Define your podcast brand To create your podcast brand effectively, you need to have a clear idea of the type of the brand you are wanting to create. You need to understand what your ‘brand’ is. Here are some questions that can help you. What is your podcast’s mission? What is your podcast’s vision? Who are you targeting as the key listeners to your show? Why should they listen? What can they expect when tuning into your show? Match your podcast name to the brand After defining your podcast brand, decide on a name for your show. But not just any name! You need to decide on a name that strengthens your brand, and leaves no doubt about your brand in the mind of your targeted listeners. Your podcast name needs to match your brand. Your podcast name should be: unique catchy easy to remember consistent with the message on your podcast Put the time in to find the right name. Use Google searches. Brainstorm with your podcast partners, family and friends (you’d be amazed what will come out of a “ beerstorming or beanstorming session ”). Keep the list, let it set for a day or two, and come back to it with fresh eyes and a clear mind. Let the process work, and you’ll have the perfect podcast name that is your brand identity! Develop that podcast brand Develop your own signature style for your podcast. There are countless things that work together to produce your podcast’s “unique voice”, including your: personality co-hosts guests interview style delivery and tone of voice “audio logo” or intro music expertise in your content area connection with your listeners unique angle on your content Develop your podcast brand look Use color and imagery to further develop and strengthen your podcast brand’s unique identity. Your podcast’s thumbnail cover art is typically the first thing people see when it comes to your podcast. It’s got to be on your brand! Great podcast cover art gets listeners to engage with your podcast brand. Get your podcast brand out there To strengthen your brand, you need to be out there. Be present with your podcast This simply means finding other places for your podcast and brand to be seen and heard. Some ideas include, but are not limited to: guest appearances on podcasts speaking opportunities at conferences strategic social media content postings and tagging key individuals guest blogging networking events The more places people are able to “find” your podcast brand, the stronger your presence will become. Keep your brand out there consistently Implement and stick to a schedule that guarantees you will successfully publish valuable content. To grow your podcast brand, you can’t change the type of content and message you are sharing. Maintain your focus to build your authority within your category. A consistent presence of your podcast will solidify your podcast brand and help you develop a strong identity. Podcasts are a great medium to interact with audiences and share information. A strong brand is essential for any podcast. It helps listeners identify you as an authority in your niche. It helps you cut through the clutter of podcasts in your category. Building a strong brand for your podcast takes time, and these are steps that can help you achieve this more quickly. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B , we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic And Speak . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast .…

Note To Future Me

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The Power of LinkedIn for Podcasters 37:14

cách đây 3 years trước37:14

37:14

We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts. Debra Mathias is the owner of Connect To Clients , based in the Raleigh-Durham-Chapel Hill, North Carolina area. Since 2011 she's been assisting entrepreneurs, small business and Fortune 500 companies to use her proven method of Networking with LinkedIn She is a LinkedIn Business Coach. Career Transition Expert. LinkedIn Sales Strategist, Relationship Builder, LinkedInLocal Host, and a Connection Specialist using Networking with LinkedIn and Career Transitioning with LinkedIn. So what are some best LinkedIn practices we need to know about? Deb's top 3 include: 1. Check your dashboard daily for leads. 2. Post creative content 1 or 2 times per week. We can expound on creative content and what it takes to get people to "view your content", tagging, hashtags etc. 3. Like, comment, and share your network's content. It gets you in front of their audience and vice versa. How about new LinkedIn features? Deb's top 3 include: 1. Cover Story. Create a video to replace your photo on LinkedIn. 2. Provided Services on your profile: Add up to 5 services that your business does. 3. Creator Mode. This is for influencers or anyone wanting to get their name and content out there. It will flip your activity, Featured and About Sections so that people see your content first. It will also show how many followers you have instead of connections. Keep up with what's new on LinkedIn by following Deb. And connect with her as well. When you connect, tell her you heard her on the Note To Future Me podcast, and mention your favorite ice cream flavor (she'll understand!). Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
Laura Oldham from Starburst Media and Your Podcast Website 22:18

cách đây 3 years trước22:18

22:18

This Facebook, Instagram, and WhatsApp incident on October 4, 2021 was more than a mild inconvenience. Or as Facebook internally called it "a snow day." As a podcaster, we hope you now see the urgency in creating a standalone website entirely separate from social media. If this downtime were to happen to Spotify or Apple, far too many podcasters would end up losing listeners. And even worse, revenue. My guest is Laura Oldham, founder of Starburst Media . I have known Laura since 2017, as she was the first guest on the TriVillage Chamber Partnership podcast Business Inspires . We've worked together over the years on a few projects. I wanted to get her insight on how important a website is for podcasters. Her focus with Starburst Media is mainly on building websites in WordPress, Shopify and Squarespace and giving her clients the tools to make their own changes so they don’t necessarily need to depend upon Starburst Media (or another firm) to keep their websites up to date. If you haven't built a podcast website, now is the time. And by podcast website, we mean a standalone website not through your hosting platform. This Facebook incident on October 4, 2021 won't be the last time social media will go down. And if you completely rely on social media to promote your podcast, to promote your business, you're building your "castle on sand," as the saying goes. As she states... If there's ever been a time, it was made clear why you shouldn't have one company controlling such a big chunk of your communications. Where people in countries weren't able to communicate with family members. And businesses weren't able to do basic commerce that rely upon Facebook. Laura covers some do's and don'ts when creating a website. Her main advice is just don't overthink it. ...enough that someone can find you and get a feel for what it is that you're trying to share with them, sell them, whatever it is. But even the most basic Wix website or Squarespace website can be really easy to throw together as long as you just don't overthink what should go on the website. Is WordPress the best route to go? If you blog and podcast, yes. WordPress was made for this. If you are looking at adding very little blog content to your website over time, Squarespace and Wix are good, easy options. When the time comes to build, or update, your website, you may want to consider outside help like Starburst Media offers. Laura offers some advice on what questions you should ask. Plus, notice what questions are asked of you from the perspective of a web designer. You need to know this person is on your team. Not only to build your website, but to help you maintain the best website you can. For today, and for the future. Podcasts added to your website have shown to help with your website SEO . Laura has been helping her clients with this as well. I think that's fantastic when people do take the time to make sure that their podcast is on the right services so they can easily embed each podcast. Contact Laura about your podcast website questions. Her email address is laura@starburstcolumbus.com. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
5 Simple Ways to Ask Your Listeners for Support of Your Podcast 4:52

cách đây 3 years trước4:52

4:52

Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week. You're doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast. Here are 5 simple ways to ask your listeners to support your podcast. 1) Ask them to sign up for your newsletter. That being said, your newsletter needs to be subscriber-worthy. What are you doing with your newsletter beyond promoting your current episode? How are you engaging the reader? Is signing up worth their time? How easy do you make it to sign up? If you already have a newsletter with subscribers, congratulations. You now can implement one of the most effective marketing tools a podcaster can have. Building an email list from scratch? Here are some ideas to consider… Choose A Trustworthy and easy-to-use Email Marketing Platform. Give People Incentives to Sign Up. Create Pop-Ups For Your Website. Leverage Your Social Media Accounts. Additionally, Emphasize how easy it is to sign up for your newsletter Keep stating your call to action over time Put the link everywhere It will build over time: You’ll see some fans subscribe immediately, but you’ll continue seeing substantial growth even 3-6 months after you launch. The key is consistently including your call to action and experimenting with what gets listeners excited to sign up. 2) Ask them to write reviews or comments about your podcast. This could take the form of Leaving a review of your podcast on iTunes, Leaving comments on your podcast Facebook page, Encouraging comments on your podcast website blog post that features your podcast episodes, Setting up a Google My Business page for your podcast, or Ask for feedback on a Google Voice phone number. 3) Ask your listeners to share your podcast on social media by specifically tagging their friends. Not only does this share the podcast, tagging friends can encourage the listener to comment to the tagged friend WHY they should listen to the episode. Feedback for you, and social media loves shares. 4) Ask listeners how the podcast (or a specific episode) has helped them. There are basically 6 things you need to do in a podcast. laugh cry think groan educate entertain or a combination of any of these If you're not doing one of those 7 things, you're boring. And there won’t be any incentive for your listener to WANT to talk about your podcast. 5) Ask them to follow you on social media Same rules apply about the why’s of following you as I just addressed with newsletters. Make your posts engaging, interesting, inviting, and share-worthy. It can’t be just about your latest episode publishing. If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. Interested in speaking with one of our professionals? Click here ! We’ve put together a questionnaire to quickly fill out. This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic And Speak . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

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Circle270Media Celebrates 5 Years (and What I've Learned Along The Way) 8:00

cách đây 3 years trước8:00

8:00

September 2021 marks 5 years for Circle270Media Podcast Consultants. And what a 5 years it's been. I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself. What have I learned? Trust your gut instincts on when to start. Surround yourself with trusted people to hold you accountable. Be open to any and all opportunities. Protect your time. But, put in the time, with focus. Always have "plan B." What should have I done earlier? Engaged with a business manager and/or mentor. How's your journey? Contact me at podcasts@circle270media.com or go to My Podcast Guy. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
Launch a Podcast to Successfully Differentiate Your Law Firm 4:12

cách đây 3 years trước4:12

4:12

Success stories are always fun to talk about. My client, Yavitch & Palmer, Attorneys at Law, produces a weekly podcast, Lawyer Talk: Off The Record. In September 2021, Steve Palmer, the host, will be recording and publishing the podcast’s 200th episode. What keeps this podcast going? Well, I can tell you, it has seen it’s ups and downs since the first episode published in February 2018. Some ups include moving the recording “round table” from Steve’s office to opening the 511 Studios in the lower level of his building in downtown Columbus. Which now has expanded into video production and video streaming. If you get a chance, go to channel511.com and take a quick tour of the place. And there have been downs. COVID set back Steve’s practice, and caused a reduction in staff and attorneys who were co-hosts on the podcast. But through it all, the podcast has remained a staple for the law firm, in its marketing and networking opportunities. What did we learn? What are we continuing to do to keep the podcast fresh, and to keep increasing listeners? Here are three areas we never deviated from... 1) Seek out stories that stand out and stack up It’s easy to take the same route as other attorneys and law firms in terms of marketing, but creating a podcast helps differentiate Yavitch & Palmer from the competition. We continually find a creative approach to showcase thoughts from Steve and his attorney guests’, on hot topics in the legal industry. We don’t shy away from trending pop culture stories that could tie back to the practice area. The goal is to create content that builds a following. 2) Focus on relaxed table talk We know what makes Lawyer Talk: Off The Record one of the best law firm podcasts. We have niche topics that allow co-hosts and guest attorneys to take a different approach to a subject and share their perspective. One key is to ensure attorneys are relaxed and conversational so that discussion flows like a table talk. That’s why we record the podcast at a round table. We know more structured, scripted podcasts prevent listeners from relating to the hosts and guests. 3) Define success Once we made the strategic decision to add podcasting to the law firm’s marketing mix, we set defined goals. These include driving more website traffic, increasing the visibility of a certain practice area, and nurturing relationships with guests, like potential clients and referral sources. A big part of gaining a degree of authority is positioning yourself as an expert on a topic while being completely honest about it. Because of the format of Lawyer Talk: Off The Record, Steve Palmer, his law firm attorneys, and his guests know being a part of this podcast allows them to “show off” their knowledge in an informal, relatable setting. Which makes an easy podcast to listen to, even with a roundtable full of lawyers! We also know we have a “secret ingredient” no other law firm has for instant promotion and exposure. For over 10 years, Steve guests during a weekly call-in slot on a local rock station in the Columbus, OH market. He answers listeners' questions, steered by the morning show team. And each week he promotes the Lawyer Talk: Off The Record podcast to 1000’s of listeners. If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. Interested in speaking with one of our professionals? Click here ! We’ve put together a questionnaire to quickly fill out. This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
5-Step Podcast Guest Pitch Process 2:10

cách đây 4 years trước2:10

2:10

A 5-Step "Podcast Guest Pitch" Process There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements: 1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it. 2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter. David Hooper from The Big Podcast - 3 Rules for Podcast Guests (and Those Who Book Them) and his recent round and round with a potential podcast guest and her personal booking person 3) Focus your guest pitch on a specific solution for their audience. What can you do for this audience? 4) Be detailed in your pitch. Mention specific episodes and elements of the podcast. Sincerely talk about what you like about the podcast. 5) Be patient. Give the host enough time to follow up with you. Their timetable is not your timetable. And recognize they may be in a different time zone than you. If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out. This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. The link is in the podcast show notes. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
Worst Advice Given To You As A Podcaster 8:20

cách đây 4 years trước8:20

8:20

I occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and contradictory. I think a lot of it comes back down to the focus of your what do you want to accomplish. And as I read through these comments, you'll see the contradictions. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

Note To Future Me

1
Increase Your Audience Size with a Better Social Media Strategy 6:00

cách đây 4 years trước6:00

6:00

One of your top priorities for your podcast is to increase your audience size. So at first glance, you may think that running Facebook Ads or organic posts would be a good marketing option to help increase your listening numbers and followers. After all, Facebook ads allow you to finely target your audience. And you can do it in a very cost-effective way. The point with this episode is not so much to argue that Facebook is inherently a poor platform to advertise or organically post podcast information. But rather to point out that there is a better way. What you need to consider is where you send traffic once someone clicks on your ad or link from your post. For the most part, podcasters promote their podcasts and episodes on Facebook by directly linking to the Apple Podcasts or Android episode pages. This could be because of a couple of reasons. One, podcasters have been indoctrinated from the start that Apple Podcasts is the largest and most listened to podcast directory. And for Android users, Spotify is most friendly and universal. Then it stands to reason that when you promote your podcast, send the listener there. This should make it very easy for your potential listener to listen to your podcast. Apple Podcasts and Spotify are, after all, where you want people to go to follow your show. And this seems to be the best way to meet your potential listener halfway. To capture people on mobile devices. Target an iOS audience to the direct link of the Apple Podcasts episode. And for Android users, by sending them to the Spotify episode link. Secondly, this could be coming from the fact that most podcasters do not have a standalone website. That is, a podcast website outside of your hosting platform. A website you own and maintain. Or, at the very least, the podcaster’s website is not user friendly, and does not represent the branding of the podcast. Is it “free” with your audio hosting platform, or a free version of Wix, or similar free web hosting platforms. To that end, I have seen comments in Facebook podcasting groups arguing that sending your listeners to Apple Podcasts or Spotify is better than sending people to a podcast show notes page on your website. In fact, many of these posts argue that you don’t need podcast show notes pages at all. So save the time and effort. There are a few reasons I fundamentally disagree with sending new listeners to your Apple Podcasts and Spotify podcast links. Apple Podcasts and Spotify don’t need more traffic from your Facebook organic or paid podcast marketing. You are paying, with your time or money, for traffic that you’re sending to Apple Podcasts and Spotify. Really? Instead, your podcast website could be benefitting from greater search engine authority, rank and traffic. That increases your find-ability for all Google searches. Buying Facebook ads will cost you too much in the long run. Your ads may result in getting more followers to your podcast on Apple Podcasts and Spotify. The cost per new listener is usually quite high. Facebook podcast marketing ads should have a better goal than just to add listeners to your podcast. Think of it this way. You could be adding leads for your business, building your email list, increasing the rank and traffic for your site, and building a digital asset for your brand. Facebook ads should focus on lead generation and list growth instead of getting more listeners. Additional episode information. Your podcast listeners should be coming to YOUR podcast website, because you should be offering valuable additional episode information. They could be signing up to receive podcast notifications via email. Listeners could be finding links and resources about your guests. And they could be downloading these resources from you in exchange for an email address. Social media has its place to help you market your podcast. Apple Podcasts, Spotify and all the other podcast players have an important role in making it easier for listeners to follow and listen to your podcast. However, traffic to promote your podcast should land on your podcast website. And your podcast content should live on your own website, first and foremost. Then share content from there, spreading out to 3rd party platforms for social engagement. Having your own SEO optimized podcast website with podcast show notes pages for each episode increases your opportunities for podcast growth. Wouldn’t you rather have free traffic and rank for your podcast website? How about earning organic search traffic over time? And we know most marketers agree that email lists are still the most valuable asset to build for your digital presence. Creating and maintaining a highly converting website for your podcast is important. This will help you promote your podcast, and build a subscriber list outside of Apple Podcasts, Spotify, or any podcast directory. And so is having episode specific show notes pages. Successful podcasts do. If you promote your podcast by Facebook ads or organic traffic directly to your episode pages on Apple Podcasts and Spotify, I highly encourage you to rethink this strategy. If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out. This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. Let’s talk about what podcasting can do for your business in the next 12-months . Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com Subscribe to my free daily Open The Mic Newsletter . It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511 , in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.…

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