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Marisa Thalberg: “Connect the dots that aren’t obvious”
Manage episode 264188069 series 2506399
From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit.
[Interview recorded on May 19.]
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
92 tập
Marisa Thalberg: “Connect the dots that aren’t obvious”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Manage episode 264188069 series 2506399
From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit.
[Interview recorded on May 19.]
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
92 tập
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