3: Molding the Strategy

Marketing Gems with Jenn

Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing experts—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.

In this episode of the Marketing Gems podcast, learn about translating business goals into marketing goals and defining the metrics to measure those goals. Jenn talks with Jen Edds of Brassy Broadcasting Company about choosing the right marketing technology, the content mix, and the strategy that comes a little later than you might expect.

Next time on the Marketing Gems podcast, learn about how to execute on the strategy built in the Molding Phase through the Manufacturing Phase.

Learn more at https://sapphirestrategy.com/