Episode 030: Understanding Copywriting and Planning with Stèphanie De Geus

The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

In this episode of the Content Academy Podcast we welcome Stéphanie de Geus from The Story Sparks. It is a great episode where we talk about planning, copywriting and email management.

If you are busy and working on a number of projects, this show is for you. Stéphanie breaks down time management to the nth degree, we also talk about plenty of actionable steps to boost your productivity too.

Her goal is to help women business owners create a stellar online presence and rock at their job. As a former editor-in-chief, she’s super organised and loves creating content. She blogs about getting yourself organised and creating great content for your blog over at www.thestorysparks.com.

IN THIS EPISODE YOU WILL LEARN

• Plan Your Time Effectively, to the hour!!

• Copywriting

• Copywriting for Product Launches

• Email Management

Pearls of Wisdom from Stéphanie

“Know Your Audiences Struggles”

“What does your audience need, NOW?”

“Ask yourself, what is the goal of your content?”

“ Launching a Product? Get Your Audience Involved! ”

“Get Your Message Across Concisely!”

“Deadline Everything!!”

“Make sure you plan ahead, months ahead if you can”

“ Online Business is all about WHAT your audience wants”

LINKS AND RESOURCES MENTIONED

Stéphanie de Geus’s website The Story Sparks

Trello – Get a free account here

Asana – Project Management Software for Teams

Journaling! We recommend using OneNote

THANKS FOR LISTENING!

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Special thanks to Stéphanie for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @sdgeus