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Jen Hartmann Explains How John Deere Approaches PR and Social Strategy [Ep. 23]
Manage episode 312941759 series 3253383
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company’s PR and social strategy.
We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters.
Follow Jen on Twitter: https://twitter.com/jenalyson Follow John Deere on Twitter: https://twitter.com/JohnDeere
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis https://www.courtnielewis.com/
Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 tập
Manage episode 312941759 series 3253383
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company’s PR and social strategy.
We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters.
Follow Jen on Twitter: https://twitter.com/jenalyson Follow John Deere on Twitter: https://twitter.com/JohnDeere
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis https://www.courtnielewis.com/
Music by Mark Rhodes https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 tập
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