Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business w/ Dr. Gireesh Likhyani // Ep. #07

The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani

Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business

Scarcity induces impulse buying

Scarcity can be deeply understood in 4 parts:

1 Exclusivity

2 Rarity

3 Excess Demand

4 Urgency

The more we dig down deeper, the more we get insights from the data

The best strategy is to breakdown what huge brands are doing and more importantly how huge brands are using Scarcity Marketing in getting huge sales

Apple is amongst one of the most famous brands; taking advantage of Scarcity Marketing

We'll be posting more about Psychology of Marketing in coming sessions

You can check out Episode 3 and Episode 5 on Color Psychology and Pricing Decoy

Dive into this Episode

Cheers guys!

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