Brian Morgan - A Return to First Principle Thinking

Compound Ideas

My guest today is Brian Morgan, President of Think Deeply, Write Clearly - a communications coaching company that teaches entrepreneurs how to create trust and credibility by writing powerful content. Brian is a former actor, author, copywriter, marketing expert, and deep thinker. Brian’s approach to writing developed from a seed of going back to first principles and wondering “What if I questioned whether everything that I was taught was true?”

Please enjoy my conversation with Brian Morgan.

For full show notes, transcript, and links to content discussed in this episode refer to the episode page here:

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Show Notes

[0:02:25] - Growing up in Canada, Brian’s journey involved moving to and then reinventing himself in NYC started at 18 years old

[00:12:02] - Mistakes while trying to promote his first book about Jeanne Hebuterne (Amedeo Modigliani)

[0:16:15 ] - Effective writers are comfortable exposing their unique thought processes

[00:17:06 ] - Helping thoughtful people contribute valuable insights to their fields

[0:18:14] - Exposing a flaw in The Minto Pyramid Principle

[0:29:44] - Principles for developing meaningful business connections on Linkedin

[0:35:53] - Identifying how to make observations that are well received

[0:37:51] - Reflecting on observations by Philosophers David Hume, Emanuel Kant, and René Descartes

[0:40:14 ] - Understanding our access point to living a good life