[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.

How much attention do you pay to keywords in your content?

For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place.

This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today, we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content.

Some of the highlights of the show include:

• How Julia got into freelance writing, what made her start Express Writers, and what she does there.
• An overview of the content strategy at Express Writers.
• How Julia helps older content maintain a high ranking in the search engines.
• Why targeting low-competition keywords works.
• How Julia finds the keywords and what tools she uses.
• How Julia defines good content for Express Writers.
• Tips on weaving keywords into great content.
• Why long-form content is important when it comes to ranking.
• Where to focus first if you’re a content marketer getting started with keywords.

Links:

• Express Writers
• Julia McCoy
• Rand Fishkin: How to Create 10x Content
• SEMRush
• Mangools
• Julia’s Content Strategy Course
• CoSchedule

Quotes by Julia McCoy:

“Just having engaging writing is number one. You have to write to be read. Number two, you have to be super thorough on the topic.”

“Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic."

“Consistency is key. Whenever you start, give your audience something to look forward to.”