Living by Trial & Error with Kerstin Martin

Midlife Schmidlife

Today’s conversation is with my guest Kerstin Martin, a leading SquareSpace Expert and Calm Business Educator who helps entrepreneurs simplify their business tech with the all-in-one SquareSpace platform.

Kerstin also publishes the popular Eule Planner®, an analog business planner specifically designed for digital entrepreneurs. As an HSP and empath Kerstin’s approach to teaching and running an online business is calm and gentle, with a focus on delivering high quality content, service and training. She advocates and practices kindness, integrity and inclusivity. Kerstin is originally from Germany and lives in the Pacific Northwest with her American husband, fluffy grey cat 'Stinky', and their plane 'Ginger.'

Best of all? Kerstin started her business in her 50's.

We talk about the natural evolution of becoming an “accidental entrepreneur” and how Kerstin likes to be open to new opportunities by living by trial and error. She tries something new with the attitiude that is it doesn't work, she can try something else. This has led to having a 6-figure business without all the hype and hustle. I can’t help but notice how Kerstin creates what she needs and then shares it with her audience.

You can connect more with Kerstin at kerstinmartin.com and on Instagram at instagram.com/kerstinmartin

Interested in Human Design? Find out more here: https://www.jovianarchive.com/

We mention Susannah Conway a few times. She is amazing and you can find here: https://www.susannahconway.com/

This is the last episode in the “How they got started,” series. The upcoming series “Reclaiming Midlife” begins on April 12, 2022. This next series was inspired by the meme that recently circulated of the Golden GIrls and the Sex in the City roboot, “And just like that…” actors side by side, shocklingly letting us know the characters were the same age. I was in total shock so had to check and yep…Dorothy stated she was 55 in the very first episode of the Golden Girls.

Head over to the show notes on the website to catch a glimpse of the meme. https://www.midlifeschmidlife.com/podcast/episode-46.

Finally, If you don’t know my story, after starting my first business as a virtual assistant & online business manager at age 47, left my 9-5 18 months later and became a coach at age 49 and shifted my business around that new-found passion/purpose. I then in 2016, started this podcast when I was 50. I honestly feel that I came into my own in midlife. Since then, helping women in the "middle years" has been dear to my heart.

I often say how you don’t need to be in business for this podcast but many of you have reached out to me wanting to know more about becoming an entrepreneur. I'm considering creating a group program to help you do just that.

Not only will we be setting up the basics for your business, you’ll learn what’s really needed, what’s not - we will also look at your business idea and get clear on what you are offering. And most importantly, we are going to look at developing your entrepreneur mindset. I always say that besides parenting, there is no greater growth opportunity than starting and growing a business. And having a successful business is less about strategy and more about the inner work that needs to be done.

You can be just starting your biz idea or maybe you have a business and feel the foundational pieces need support. Whether it’s a side-gig, a passion project or maybe you eventually would like to be a full time entrepreneur - they all need to start with a good base and this program will help you do just that within a community of other women doing the same.

If you'd be interested in learning more, click here to add your name on the list and will be hearing from me soon. I will also be reaching out for your input! I'd love to hear where you need the most support and how this program can help.