WTF are Hooks?

Music Marketing Manifesto Podcast

When it comes to selling music, the winning formula goes something like this...

1. First, you "hook" your traffic with a simple sentence or two (in an ad, social post, or email) that makes your audience go... "I've gotta hear this".

2. You build a bond with your audience by sharing music, telling stories, and making them go... "I love this artist".

3. You ask your fans to buy some stuff and stream your music. Cha-ching!

It's as straight forward as that.

And it all starts with creating those HOOKS.

Hooks are this simple "conversation starters" that become the basis for your ad campaigns, your email subject lines, and your social media posts.

If you're not able to describe your music in a way that makes people want to click, then you're dead in the water.

In the latest episode of the Music Marketing Manifesto Podcast we dive into the art and science of creating Hooks for your music.