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49: "Running Up That Hill" With Content Marketing
Manage episode 333511443 series 3303570
What can Kate Bush teach us about reviving old content?
Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.
It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.
The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:
...Can old content become relevant again?
In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.
But it doesn't necessarily have to be that way.
It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium.
It hit #1 on the Billboard Global 100.
It has been used 1.8 million times in TikTok videos.
It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.
And it's now the most-streamed song on both the US and global markets for the last few weeks.
So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again?
In this episode, I'm breaking down:
- how to find old content that you produced and make it relevant again
- how to expand on your content and make it better
- how to reach a wider audience
- and how to create an awesome experience for your audience
And I promise - no spoilers!
View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing
-----
Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!
https://www.webcanopystudio.com/start
The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.
Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.
You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...
And that just scratches the surface!
Check out the Website Accelerator here: https://www.webcanopystudio.com/start
90 tập
Manage episode 333511443 series 3303570
What can Kate Bush teach us about reviving old content?
Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album.
It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later.
The success of "Running Up That Hill" has raised a question for me and for the team here at Web Canopy Studio:
...Can old content become relevant again?
In the marketing world, it's pretty easy to put out a piece of content and watch it go off into the ether and die, where we never really hear from it again.
But it doesn't necessarily have to be that way.
It took "Running Up That Hill" almost 40 years with relatively low recognition before it took off thanks to a new medium.
It hit #1 on the Billboard Global 100.
It has been used 1.8 million times in TikTok videos.
It has been streamed 465 million times globally, which is a 16,000% increase before the show aired.
And it's now the most-streamed song on both the US and global markets for the last few weeks.
So how do we take a page out of Kate Bush's book and get our old marketing content to be relevant again?
In this episode, I'm breaking down:
- how to find old content that you produced and make it relevant again
- how to expand on your content and make it better
- how to reach a wider audience
- and how to create an awesome experience for your audience
And I promise - no spoilers!
View the full blog article here to escape the upside down: https://www.webcanopystudio.com/blog/running-up-that-hill-with-content-marketing
-----
Ready to get more out of your website? Be sure to check out our newest program called the Website Accelerator!
https://www.webcanopystudio.com/start
The Website Accelerator is the only program of its kind that helps you create a low-stress, easy-to-manage website that generates customers.
Inside, we're going to guide you through all the ins-and-outs of building a high-converting website that generates results.
You'll get access to all of our templates, themes, and resources, access to our team through group masterminds, and 1-on-1 specialized training.
You'll work 1-on-1 with our team of strategists, developers, designers, and content writers on regular calls and communication so we can work side by side
You'll also be able to join others just like you who are going through this process, as members of our team lead group masterminds and Q&A sessions.
We're going to give you everything you need to design and build a beautiful, conversion-focused website inside your own HubSpot portal.
We'll give you copy templates for landing pages, templates for email copy, HubSpot theme templates, swipe files, video training, audio files, PDFs, checklists, and guides to take ALL the difficult stuff off your plate.
We're going through HubSpot tips, tricks, and strategies, how to get more out of the platform, and how to streamline and optimize your usage so you aren't spending hours a week just trying to keep up...
And that just scratches the surface!
Check out the Website Accelerator here: https://www.webcanopystudio.com/start
90 tập
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