Opportunity Is Everywhere – Taking Something Great and Making It Even Better With Country Archer Jerky Co.

Better Food Stories

When it comes to starting a business, it isn’t always about inventing something completely different. In fact, some of the most successful brands out there built their empires by finding an opportunity to take something that already existed and make it just a little better.

For Eugene Kang, the co-founder of Country Archer Jerky Co., that opportunity presented itself during a road trip to the Grand Canyon, where he and his now business partner met Celestino “Charlie” Mirarchi, a butcher and artisan jerky maker who made small-batch jerky by hand and sold it roadside throughout the Southwest.

“It was the most out-of-this-world, mouthwateringly delicious jerky we had ever tasted,” said Kang. “I knew nothing about jerky - or business for that matter - but did know that if I could just package this in the right way, source super clean ingredients, and create a strong brand behind an already amazing product, that everyone from young ingredient-conscious consumers to parents and beyond would take pride in picking Country Archer up off the shelf and sharing with others.”

Twenty-five thousand stores and 155 employees later, I’d say Eugene was definitely right.

In our conversation, you’ll learn:

• How he helped scale Country Archer into one of the biggest artisan beef jerky companies on the market
• How he and his business partner were able to build a brand identity that spans across age demographics and lifestyles.
• What initially inspired Eugene to start his own business
• His advice for new entrepreneurs

You can also shop this brand on Amazon. Here’s my personal recommendation:

Country Archer Hickory Smoked Turkey Jerky

Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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