Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

The Small But Mighty Marketing Podcast

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Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition into the sales side of things.

Chris joins Josh Becerra in episode 17 of How I Work to share how organizational alignment, call integration, and feedback loops help bridge the gap between sales and marketing – and the importance of developing customer personas to aid in that organizational alignment. Plus:

• Why the ‘Buy Now Pay Later’ space is experiencing rocketship growth
• The fundamental differences of SMB vs. Enterprise
• 3 avenues to sales credibility: Individual Personalization, Camaraderie, and Humility

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