Micol Hafez & Annabel de Gheldere - female fitting food

the talktank

The Bits & Bytes Series - Micol Hafez and Annabel de Gheldere

Hosted by Sarah Baek

Micol and Annabel, the co-founders of Womco, both suffered from severe hormonal imbalances since their first period, which greatly affected their daily energy, mood, and activities. However, they were able to take control of their health by researching and understanding how to live and eat in alignment with their menstrual cycles. 👩💘

Alongside Jacopo, a PhD scientist with a background in biotech endometriosis research, he brings a wealth of scientific knowledge to the team. Together, they are committed to helping all women achieve their highest potential through personalised nutrition aligned with the latest research in the field of hormonal health. 🩺👩‍⚕️

Annabel: Meet Annabel, responsible for crafting Womco’s vision, strategy, and ambitions. Annabel has a BA in International Business, MSc in Sustainable Development and MBA from Tel Aviv University. She has prior experience working in foodtech in the alternative proteins sector at Aleph Farms. 👩‍🌾

Micol: CPO Micol focuses on developing product ideas and features to enhance user experience. Micol has a BA in Biochemistry from Columbia University and MRes in Bioengineering from Imperial College London. She has previous experience working at Halma Life Sciences and runs a food blog with >30k subscribers. 🤩

Maximise your hormones through the power of food:

https://www.womco.co.uk/

Timestamps:

00:54 - Who are Annabel and Micol?

2:29 - The birth of Womco

4:30 - Womco’s defining moment: seeing a real need

6:45 - Not just another health tech…

11:35 - Can friends become reliable co-founders? Spoiler: Yes!

14:08 - Fundraising, not an easy feat

15:06 - Overcoming rejection, keep it flowing!

16:45 - Getting investment for a women’s health app from male investors

17:52 - Is Womco the future of women’s health?

20:10 - Embracing failure is the key to success

22:28 - BYOB? Be Your Own Boss

24:06 - That ‘right’ moment is now!

24:31 - Secret to success: fake it till you make it

27:58 - Being bold to get stronger

Thanks to Jessica Ge for producing this episode! 😼