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Nội dung được cung cấp bởi Jonathan Ames. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jonathan Ames hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
1 #625: Creating an agile brand with composable approaches, featuring Chris Bach 47:35
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47:35“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What is the Complete Narrative? With Justin ‘JB’ Butler, VP of Consumer Development at Consumer51
Manage episode 374403877 series 3501837
Nội dung được cung cấp bởi Jonathan Ames. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jonathan Ames hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames for an in depth discussion.
A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils.
Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.
A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils.
Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58 tập
Manage episode 374403877 series 3501837
Nội dung được cung cấp bởi Jonathan Ames. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jonathan Ames hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames for an in depth discussion.
A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils.
Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.
A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils.
Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58 tập
ทุกตอน
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Cutting Edge: Web Content Development
1 Reddit's untapped SEO potential: Insights from Ivana Flynn 28:21
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28:21In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Ivana Flynn, a seasoned SEO consultant with extensive experience in the iGaming sector, for an in-depth discussion on leveraging Reddit for SEO success. Join them as they: Explore Reddit's growing importance in SEO strategy Uncover effective techniques for building and managing subreddits Discuss the balance between community engagement and commercial goals Examine common pitfalls and how to avoid them Consider risk management strategies for long-term success Analyze the role of karma and its impact on Reddit visibility Share insights on content development for Reddit communities Ivana Flynn is an SEO consultant who specializes in iGaming and challenging niches. With a background in software development and years of experience in adult and iGaming industries, she brings unique insights into navigating complex digital marketing landscapes. Her expertise in Reddit SEO strategies has helped numerous brands establish a strong online presence in competitive markets. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Revolutionizing D2C with Amazon Buy with Prime: A Strategic Guide with Corey Brown 26:59
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26:59In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Corey Brown, Founder of buffaBRAND Marketing, for an insightful discussion on integrating Amazon's Buy with Prime feature into D2C strategies. Join them as they: Explore the strategic benefits of Buy with Prime for D2C brands Examine how to maintain brand independence while leveraging Amazon's infrastructure Discuss implementation challenges and solutions Consider the impact on customer trust and conversion rates Analyze how to effectively test and scale Buy with Prime integration Delve into the unified cart experience and customer data opportunities Examine marketing strategies that complement Buy with Prime integration Corey Brown is the Founder of buffaBRAND Marketing, a boutique e-commerce agency based in Buffalo, New York. With over a decade of experience in e-commerce, Corey and his team work as verified partners with Amazon, Walmart, and Shopify, helping brands scale their operations and optimize their multi-channel presence. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Breaking Down Web Speed: How to Optimize, Innovate, and Dominate w/Chandan Pasunoori 23:06
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23:06In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Chandan Pasunoori, Director of Product Engineering at Nvizion Solutions, for an insightful discussion on modern web development and performance optimization. Join them as they: Explore Chandan's journey from early programming with C to becoming a web development expert Examine the criteria for selecting the right web framework for different project requirements Discuss the challenges and solutions in implementing various frameworks Delve into performance optimization techniques for achieving ultra-fast response times Consider the importance of continuous learning and staying updated with web technologies Analyze the impact of site speed on user experience and SEO Share insights on building scalable and maintainable web applications Chandan Pasunoori is the Director of Product Engineering at Nvizion Solutions, where he leads the development of the Nitrogen platform, a comprehensive solution for web performance optimization. With over 20 years of experience in software development, starting from his early days of creating game trainers to building enterprise-level web applications, Chandan brings a wealth of knowledge in both frontend and backend development. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Demystifying B2B E-commerce: Essential Strategies and Solutions with Hash Usami, Channel Partnerships Manager at CodUp 24:22
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24:22In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Hash Usami, Channel Partnerships Manager at CodUp, for an in-depth discussion on B2B e-commerce implementation and strategy. Join them as they: Explore the fundamental differences between B2B and B2C e-commerce platforms Examine how modern platforms like BigCommerce and Shopify are revolutionizing B2B commerce Discuss essential features like tiered pricing, bulk ordering, and RFQ systems Analyze the role of data analytics in optimizing B2B e-commerce performance Consider the challenges of digital transformation in traditional businesses Investigate solutions for seamless integration with legacy systems Share insights on starting small and scaling B2B e-commerce effectively Hash Usami is the Channel Partnerships Manager at CodUp, a global technology solutions provider with offices across the United States, Dubai, Qatar, and Pakistan. With extensive experience in both B2B and B2C e-commerce, Hash brings valuable insights from working with businesses of all sizes, from startups to enterprises, helping them navigate their digital transformation journeys. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Internal Linking Strategy: Building Digital Roadmaps for SEO Success with Tanu Javeri 26:44
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26:44In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Tanu Javeri, Global Head of Search at Foundry, for an insightful discussion on internal linking strategies and their impact on SEO success. Join them as they: Explore the fundamental role of internal links as digital roadmaps for users and search engines Discuss the balance between optimizing for user experience and search engine crawling Examine effective strategies for managing internal links across large-scale websites Consider the impact of internal linking on crawl budgets and site indexing Analyze common pitfalls and best practices in internal linking Share insights on measuring internal link effectiveness and value Delve into the evolution of SEO strategies and industry changes Tanu Javeri is the Global Head of Search at Foundry, where she oversees SEO initiatives across 47 global publications. With over two decades of experience in SEO since Google's inception, Tanu has worked with major brands including IBM, J&J, and Steady Bank. Her expertise spans agency, consulting, and in-house roles, making her uniquely qualified to discuss the intersection of technical SEO and content strategy. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss 26:10
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26:10In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry. Join them as they: Explore Patrick's unconventional career path from the music industry to e-commerce and SEO Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector Examine the challenges of managing multiple brands and optimizing for different customer personas Consider the balance between technical SEO and user experience in content creation Analyze the impact of SEO strategies on customer acquisition and e-commerce growth Delve into the importance of cross-functional collaboration in e-commerce success Offer insights on key performance metrics for e-commerce SEO Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 SEO Strategy Evolution: Enterprise vs. Startup Insights with Jason Hewett 38:11
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38:11In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Jason Hewett, an experienced SEO consultant, for an insightful discussion on working effectively with SEO agencies. Join them as they: Delve into Jason's journey from writer to SEO expert Explore different SEO agency models and their alignment with various client types Discuss common frustrations businesses face when working with SEO agencies Examine the shift from ranking-focused to revenue-focused SEO strategies Consider how to choose the right SEO agency for your business needs Shine a light on the importance of holistic marketing approaches in SEO Offer advice for startups and enterprises on optimizing their SEO partnerships Jason Hewett is an SEO consultant with extensive experience working with both small businesses and large enterprises. His journey from a freelance writer to an SEO expert has given him unique insights into the evolving landscape of digital marketing. Jason's approach emphasizes the importance of aligning SEO strategies with overall business goals, focusing on revenue generation rather than just rankings. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify and YouTube Music. Instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Mastering High-Intent SEO: Strategies for Driving Conversions and Business Growth 21:14
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21:14In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Steven Schneider, co-founder and CEO of TrioSEO, for an in-depth discussion on harnessing high-intent SEO traffic to fuel business growth and increase conversions. Join them as they: Explore Steven's journey from affiliate marketing to founding a successful SEO agency Delve into the concept of high-intent keywords and their impact on conversion rates Discuss strategies for identifying and targeting high-converting organic traffic across industries Examine the balance between optimizing blog content and sales pages for search engines Consider best practices for creating SEO-friendly content that ranks and converts Shine a light on critical elements for improving search engine rankings and user experience Offer expert advice on tracking and measuring SEO performance for ROI Steven Schneider is the co-founder and CEO of TrioSEO, an agency specializing in driving organic growth through strategic search engine optimization and content marketing. With a background in affiliate marketing and years of experience scaling businesses through organic search, Steven brings a unique entrepreneurial perspective to SEO strategy. His approach focuses on targeting high-intent keywords and creating quality, SEO-optimized content that drives meaningful traffic and conversions for clients across various industries. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Music Podcasts. Instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo 33:39
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33:39In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands. Join them as they: Explore Phil's journey from technology to e-commerce Discuss the importance of establishing a clear brand identity before focusing on growth Examine how to leverage customer data for personalized experiences Consider effective tactics for optimizing D2C operations and customer retention Shine a light on the value of email marketing and lifecycle flows in e-commerce Offer advice for aspiring e-commerce professionals and D2C brand managers Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Future of SEO and Paid Search: Insights from Industry Experts 41:25
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41:25In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames brings together three industry experts to explore the current state and future of SEO, paid search, and content marketing. Join them as they: Delve into the synergies between paid search and organic SEO Discuss the impact of AI on content creation and keyword research Explore the importance of authentic, experience-driven content Examine the role of influencer marketing and sponsorships in digital strategy Consider the value of technical documentation in SEO Analyze the shift towards contextual SEO and user experience optimization Offer insights on cross-border digital marketing strategies Our expert panel includes: Brian Gerstner, President of White Label IQ, a design and development agency specializing in paid media for agencies. Brandon Tancott, Founder and Director of Webstreet Digital, an African-based startup focusing on SEO, content work, and cross-border strategies. Stephen Fahlsing, Founder and Managing Director of Bonfire, a web design and development agency serving middle-market companies, governments, and nonprofits. These industry leaders share their experiences, challenges, and strategies for navigating the rapidly changing digital landscape, offering valuable insights for marketers, SEO professionals, and business owners alike. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender 43:48
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43:48In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies. Join them as they: Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant Discuss critical advice for operating an e-commerce website from a content perspective Examine common mistakes on product detail pages and how to avoid them Consider strategies for generating content at scale for hundreds or thousands of products Delve into the importance of visual presentation, including product images and user-generated content Analyze the role of social proof and trust signals in e-commerce success Reflect on lessons learned throughout Rick's 25-year career in e-commerce Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Why E-commerce Businesses Can't Afford to Ignore AI with Greg Jameson 30:40
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30:40In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Greg Jameson, a pioneer in the intersection of AI and e-commerce, for an insightful discussion on leveraging artificial intelligence in online businesses. Join them as they: Delve into Greg's journey from computer-aided design to AI and e-commerce Explore practical applications of AI in e-commerce, including product description generation and chatbot implementation Discuss how AI can be used for product ideation and design Examine the challenges businesses face when integrating AI into their operations Consider strategies for overcoming the fear of adopting new AI technologies Shine a light on specific AI tools and features effective for improving e-commerce performance Offer advice on measuring the impact of AI implementations in e-commerce Greg Jameson is an AI and e-commerce expert with a rich background in software development. Starting his career in computer-aided design software, Greg has evolved with the digital landscape, now focusing on helping businesses leverage AI to enhance their online presence and sales. His expertise spans from developing AI tools for e-commerce to teaching others how to effectively implement AI in their business strategies. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda 38:37
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38:37In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels. Join them as they: Delve into Thiago's journey from software engineer to SEO expert Explore the main differences between startup and enterprise SEO management Discuss the challenges of scaling SEO efforts as a company grows Examine the importance of adapting SEO strategies to align with business goals at different stages Consider how to effectively allocate resources for SEO in various business environments Shine a light on the value of consistent keyword research and persona development Offer advice for SEO professionals at different stages of their careers Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts 29:56
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29:56In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives. Join them as they: Delve into Emma's journey from copywriting to SEO specialization Explore how SEO can inform product roadmaps and market expansion strategies Discuss the balance between optimizing for search engines and maintaining brand voice Examine the role of AI in content creation and its current limitations Consider key metrics for measuring SEO success and demonstrating value to executives Shine a light on common misconceptions about SEO and its reputation as a "dark art" Offer practical advice for businesses looking to improve their SEO efforts Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Aligning SEO with Business Goals: Strategies for Success with Annika Haataja, SEO Director at Seeker Digital 30:14
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30:14In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital, for an insightful discussion on integrating SEO with broader business strategies. Join them as they: Explore Annika's journey from freelance marketer to SEO Director Discuss the importance of aligning SEO efforts with business goals beyond just rankings and traffic Examine strategies for effective collaboration across different teams in SEO projects Consider how to create a culture that appreciates the value of SEO within an organization Delve into the challenges of site migrations and how SEO can lead these cross-functional projects Offer practical advice for overcoming resistance to SEO initiatives Share career insights and sources of inspiration for SEO professionals Annika Haataja is the SEO Director at Seeker Digital. With a background in freelance marketing and agency work, Annika brings a wealth of experience in helping businesses of all sizes grow through effective SEO strategies. Her journey from working with local small businesses to managing enterprise-level clients provides her with unique insights into the diverse challenges and opportunities in the field of SEO. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa 36:24
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36:24In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies. Join them as they: Delve into Alex's diverse background in SEO across multiple industries Explore the concept of revenue-focused SEO and its importance in modern digital marketing Discuss strategies for aligning SEO metrics with business goals and financial outcomes Examine the crucial connection between SEO, CRO, and PPC in driving profitability Consider the challenges of balancing short-term wins with long-term SEO strategies Shine a light on the impact of technology choices on SEO performance Offer practical advice for SEO professionals looking to demonstrate value to stakeholders Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 SEO Strategies for Helpful Content and UGC with Darko Ivanoski, Head of SEO at Gentoo Media 39:44
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39:44In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Darko Ivanoski, Head of SEO at Gentoo Media and Founder of 1on1SEO, for an insightful discussion on current SEO trends and strategies. Join them as they: Explore Darko's unexpected journey from nursing student to SEO expert Discuss the implications of Google's helpful content update and its impact on SEO strategies Examine the role of user-generated content in SEO and strategies for optimizing it Consider the challenges of working in highly competitive niches like the gambling industry Analyze the importance of content freshness and its impact on SEO Offer practical advice for staying updated with Google's algorithm changes Darko Ivanoski is the Head of SEO at Gentoo Media, focusing on SEO for Nordic markets and crypto in the gambling industry. He's also the founder of 1on1SEO, where he provides coaching and consulting services. With 11 years of experience in SEO across various industries, Darko brings a wealth of knowledge about navigating Google's algorithm changes and implementing effective SEO strategies in highly competitive niches. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Balancing SEO and User Experience with Jephonie Villegas, Head of SEO at My Biz Niche 30:36
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30:36In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jephonie Villegas, Head of SEO at My Biz Niche, for an insightful discussion on balancing SEO and user experience in web development. Join them as they: Delve into Jephonie's unexpected journey from nursing to digital marketing Explore the importance of integrating SEO from the initial stages of web development Discuss strategies for balancing technical SEO with user-friendly design Examine the crucial role of content in both SEO and user experience Consider how to measure the success of SEO and UX efforts Shine a light on common misconceptions about SEO among business owners Offer practical advice for finding and working with quality content writers Jephonie Villegas is the Head of SEO at My Biz Niche, a digital marketing agency. With a background in content writing and management, Jephonie brings a unique perspective to SEO, emphasizing the importance of high-quality content and user experience alongside technical optimization. Her journey from nursing to digital marketing showcases the diverse paths that can lead to success in the SEO field. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 International SEO: Strategies and Insights with Jimmy Griffith & Chloe Kane 34:53
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34:53Welcome to "Cutting Edge: Web Content Development". In this insightful episode, host Jonathan Ames sits down with Jimmy Griffith and Chloe Kane from The Luxurist Method to explore the intricacies of international SEO. Jimmy and Chloe share their journey into the world of SEO, emphasizing the importance of continuous learning in this ever-evolving field. They delve into the challenges and strategies of international SEO, discussing the crucial differences between translation and localization, the importance of cultural understanding, and the technical aspects of implementing a global SEO strategy. The conversation covers a wide range of topics, from the nuances of keyword research in different languages to the technical considerations of using subdomains, subfolders, or country-code top-level domains (CCTLDs) for international websites. They also share insights on link building strategies for international markets and the importance of creating localized content that resonates with target audiences. Whether you're an SEO professional looking to expand your skills in international markets or a business owner considering global expansion, this episode offers valuable insights and practical advice for navigating the complexities of international SEO. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 SEO and Engineering Collaboration: Insights from Dimitris Drakatos 25:26
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25:26Welcome to "Cutting Edge Web Content Development". In this comprehensive guide, we delve into the often challenging relationship between SEO teams and engineering departments, drawing insights from seasoned SEO expert Dimitris Drakatos. With experience at companies like Paired, Revolut, Workable, and Peanut, Dimitris shares valuable strategies for overcoming communication barriers and fostering a culture of collaboration. Explore practical approaches to aligning team goals, improving workflow efficiency, and handling conflicts between SEO and engineering perspectives. Learn how to make engineers feel like part of the SEO team, quantify the impact of SEO tasks, and effectively prioritize work. Discover the importance of tools and processes in facilitating smooth collaboration, and gain insights into building mutual respect and understanding between teams. Whether you're an SEO professional looking to improve your relationship with the engineering team, or a leader aiming to enhance cross-departmental collaboration, this guide offers actionable advice for creating a more harmonious and productive work environment. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Unlocking SEO Potential: Strategies and Insights with Marta Szmidt 33:29
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33:29Welcome to "Cutting Edge Web Content Development". In this insightful episode, host Jonathan Ames sits down with Marta Szmidt, an experienced SEO Director working in competitive online industries. Marta takes us through her fascinating journey in the world of SEO, starting from her early days in the educational sector to her current role in a highly competitive online industry. She shares her experiences and the valuable lessons she learned along the way, emphasizing the importance of passion and continuous learning in the ever-evolving field of SEO. The conversation delves deep into the technical aspects of SEO in challenging niches, discussing the complexities of working with different CMS systems, the importance of site crawlability, and the need for constant monitoring. Marta offers valuable insights into link building strategies, content creation approaches, and the critical role of brand protection in competitive industries. Whether you're an SEO professional looking to expand your knowledge or a business owner seeking to improve your online presence in a competitive niche, this episode offers a wealth of practical advice and strategic insights. Tune in to learn from Marta's expertise and gain a deeper understanding of SEO in one of the most challenging and dynamic online landscapes. For more information on iGaming SEO, visit: https://seobymarta.com/blog/igaming-seo-how-to-rank-a-casino-website/ Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Enhancing Storytelling with TaleBot: Lessons from Cagri Sarigoz of Intale AI 17:32
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17:32Welcome to "Cutting Edge Web Content Development". This time, on the show, Jonathan Ames speaks with Cagri Sarigoz, Head of SEO and AI Officer at Citizen Shipper. Cagri is an experienced growth and product leader with over 14 years of experience in various industries and business models. His current role at Citizen Shipper focuses on SEO and AI initiatives. Cagri also co-founded Intale AI, the company that developed Tale Bot, an AI-powered storytelling tool. He discusses at length the learning curve that he and his colleagues experienced while developing this tool which started out as a means to create stories for his daughter using AI-generated text, voice, and images. One vital element of this development process was user feedback and Cagri explains to Jonathan the importance of this aspect. He also looks to the future and details their upcoming plans for Tale Bot. To hear all about those plans and to listen to the advice that Cagri would have offered his younger self, tune in to the full episode now! Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Impact of AI on Content Development: Challenges and Strategies with Phil Chavanne of Eden Ads 49:10
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49:10Welcome to "Cutting Edge Web Content Development". In this episode Jonathan Ames interviews Phil Chavanne, Director and Head of SEO, R&D & Strategy at Eden Ads. Phil speaks at length on the role of CMS systems reaching back into his long career and wealth of experience stretching back to when the internet was in its infancy in the 1990s. Jumping forward, Phil also has a lot of fascinating perspectives on AI, and he and Jonathan discuss the challenges and benefits of programs like ChatGPT in the context of content development. In a competitive content and SEO landscape, Phil touches on the effectiveness of video as a counterpoint to the masses of AI-generated textual content. Phil shares his extensive background and offers advice for content creators, dwelling on the ethical implications of certain AI programs including the inherent biases baked in by the creators, and the propensity of ChatGPT not to properly source its information. If you want to hear more from Phil and hear him discuss his work at Eden Ads – including some fascinating points around the synergy of PPC and SEO – tune into the full episode now! Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Importance of CMS Systems in Web Content Development with Anthony Sharot 35:25
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35:25In this episode of Cutting Edge: Web Content Development, host Jonathan Ames speaks with Anthony Sharot, Performance Marketing Director and Founder of Market Appeal among other advisory roles. The pair delve into the significance of incorporating both SEO and CRO to drive website traffic and convert it into customers. Aligning your SEO with your CRO to aid in the creation of the buyer’s journey is an area of particular focus for Anthony. Drawing upon his extensive experience working with renowned companies like WhatsApp, Unilever, and Vodafone, Anthony provided valuable insights into the field. Anthony emphasizes that while SEO focuses on attracting traffic to a website, CRO is centered around converting that traffic into actual sales. Anthony also points people towards his newest upcoming venture, Client Brain, a site that’s going to be launched in the coming weeks! Don't miss out on the valuable insights shared in this episode and tune in to hear lessons in content marketing that you won’t hear anywhere else! Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 SEO: Make It or Break It with Daniel Tannenbaum of Dan Tan Digital 41:17
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41:17In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Daniel Tannenbaum. Based in London, Daniel is Head of SEO at Dan Tan Digital, heading a team of consultants who help businesses expand their online presence through SEO, PPC, Affiliate, Web Design, and other digital marketing channels. He is also Co-Founder of Techround, the UK’s largest startup and tech new website. Join them as they explore why you don’t need to trick the system to rank in Google, how to approach SEO in banking and finance, and why SEO is truly a make or break for your company. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Working SEO for Large Enterprise with Malte Landwehr, Petrit Halitaj and George Shuter 46:56
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46:56In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by three SEO experts to talk over the unique challenges and opportunities of doing SEO for large enterprises. Each of the guests on this thought-provoking episode has first-hand experience of this: Malte Landwehr is the Head of SEO at Idealo, Petrit Halitaj is the Founder of Veritas SEO, and George Shuter is a leading expert in SEO with the position of Head of SEO. Over the course of this wide-reaching discussion, they explore how to handle rankings across different industries and locations within the same company and why this is particularly challenging during mergers and acquisitions. When it comes to prioritizing SEO tasks in an enterprise project, the guests reinforce the importance of always considering the company's overall objectives and letting them be a guide in your own strategizing. Overall, the conversation provides valuable insights into the unique challenges and opportunities of doing SEO for large enterprises. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Driving Revenue with Informational Blog Content with Naomi Francis-Parker of the Evergreen Agency 36:43
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36:43In this episode of "Cutting Edge Web Content Development," Jonathan Ames hosts Naomi Francis-Parker, the Head of SEO at the Evergreen Agency. Naomi is a marketing professional who helps e-commerce brands unlock their full potential with digital strategies focusing on driving revenue through SEO, content, and digital PR. During their conversation, they discuss e-commerce content marketing and SEO strategies. Naomi emphasizes the importance of creating informative content alongside product-focused content to engage potential customers. They also talk about measuring content success through keyword rankings and user engagement metrics. Tune in to learn lessons in content marketing that you won’t hear anywhere else! Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 AI-Driven Web Content Creation with Rahul Ravulapati of A10 Networks 26:00
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26:00In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rahul Ravulapati. Based in San Jose, California, Rahul is Head of Marketing Operations at A10 Networks, who provide security and infrastructure solutions for on-premises, hybrid cloud, and edge-cloud environments. Prior to this, he was Head of Marketing Automation and Operators at Rimini Street. Join them as they explore how AI can be leveraged to enhance and improve web content creation. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 SEO Strategies for Web and Blog Migrations with Tania Miranda of Tellent 42:54
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42:54In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tania Miranda. Based in Amsterdam, Tania has over eight years of experience in SEO and Content Operators, with a strong track record of driving organic growth that supports revenue generation. She currently acts as Global Head of SEO at Tellent, a premier Talent Management Suite. Join them as they discuss how to structure your SEO content strategy ahead of your web or blog migration to maximize post-migration results. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Blending SEO-Centric Content with Performance Marketing with John Hutson of Ink Digital 35:01
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35:01In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by John Hutson. Based in Romford, UK, John is Head of SEO at Ink Digital, a performance marketing agency that marries quality and transparency to provide the best ROI for their clients. Prior to this, he acted as Head of Digital Marketing at Storm Creative and Head of SEO at Climb Online. Join them as they explore creating effective content strategies that align with performance marketing objectives. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jamie Landry. Jamie Landry is SEO Content Manager at Dash Hudson, a social media management platform that—through insights and workflow tools—enables brands to create content that entertains, engages, and drives consistent business results. Jamie has experience in content marketing and SEO, visual and written communications, editing, and event planning. Join them as they discuss strategies for SEO success. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 How to make your CMS and Performance Marketing work in harmony with Will Roberts of WebBox 43:00
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43:00In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts. Based in Cardiff, Wales, Will is Founder and Managing Director of WebBox, a web development and paid-advertising agency. WebBox delivers bespoke websites and performance marketing campaigns for sports, health, and leisure organizations. Will is also Managing Director at WMR Holdings. Join them as they explore the impact of your CMS on performance marketing campaigns. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 A Guide to Global SEO with Luis Rodriguez of Compare the Market 25:38
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25:38In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Luis Rodriguez. Based in London, England, Luis has over a decade of experience in online marketing and SEO. He currently acts as Head of SEO at Compare the Market, a highly recognized UK brand devoted to helping the general public easily make financial decisions. He previously held roles at Booking.com and Uber. Join them as they explore global SEO, touching on where to start with your strategy, how to balance localization and accessibility, and why market research is of paramount importance. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 ChatGPT as an SEO tool: Why Human Input is Still a Priority with Ram Gohil of UK Meds 27:45
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27:45In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ram Gohil, Head of SEO at UK Meds. As you listen to their discussion, you’ll be learning from an expert with genuine passion and enthusiasm for the possibilities of AI, in this thought-provoking discussion of the limitations and best practices when using ChatGPT to create SEO-optimized content. The persisting need for human input is a topic of reflection as Ram and Jonathan explore how AI could develop into a workflow-redefining tool that is equally as proficient at creating video and image content as it is at rendering compelling and convincing text content. This informative conversation definitely offers valuable insights for anyone interested in enhancing their web content development and SEO strategies. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Striking the Content Balance: Performing Content Audits with William Sigsworth of Pipedrive 40:19
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40:19In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by William Sigsworth. Based in London, England, William is a Content, SEO, and Performance Marketing expert. He currently acts as Head of SEO Content at Pipedrive, a sales CRM for small businesses. Prior to this, he was Performance Editor at John Brown Media Group. Join them as they discuss balancing the production of new content with optimizing old content. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Minimum Viable Product: The Real MVP of E-Commerce Strategy with AJ Saunders of Audacious Commerce 32:11
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32:11In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by AJ Saunders. Based in Bath, England, AJ is a growth expert who helps e-commerce brands grow their online sales while helping founders stay profitable. He is the Founder of Audacious Commerce, an e-commerce growth agency that uses a strategy-first approach to marketing. Join them as they discuss e-commerce strategies for small businesses, including tactical SEO advice and how to find your minimum viable product and test it out. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Cutting-edge Customer's Journey and SEO with Michael Farr of Paylocity 38:22
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38:22In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Michael Farr. Based in Vancouver, Washington, US Michael is the Senior SEO Manager at Paylocity, a HR and Payroll company. Michael is also the founder of his company FarReach Digital, specializing in SEO and digital marketing services and consulting for local businesses, agencies and tech companies. Additionally, Michael served as an intelligence analyst for four years in the U.S. Army. Join them as they discuss where SEO lies in web development, what to expect from SEO specialists or agencies and interweaving the customer’s journey. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Plan Platform Migrations to Avoid SEO Mishaps with Adam Preston, Head of SEO at Summit 37:05
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37:05In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Adam Preston. Based in Willerby, England, Adam is the Head of SEO for Summit, helping Europe’s most successful retailers and brands make more money online. Prior to this, he was Head of SEO at IFF Digital, Director of Accent Performance Marketing, and Owner and Head of Digital for Bearded Walrus Digital. Join them as they discuss minimizing the impact of domain and platform migrations on SEO, exploring the importance of planning out your approach and integrating key stakeholders into every step of the process. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Building Out Your Content Strategy with SEO Expert George Shuter 30:09
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30:09In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by SEO Expert George Shuter. George, based in York, England, is Head of SEO for Gear4music, the UK’s largest retailer of musical instruments. He further manages a portfolio of content websites across a variety of niches with a cumulative total of 1.3M+ annual sessions from organic search. He has previously worked in SEO and marketing at The SEO Works and Twine. Join them as they discuss how to build out content strategies, including why you should approach proposals as stories and consider using AI for more than just writing copy. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Understand Your Audience and Right to Win: SEO Advice from Kyle Sutton of The Points Guy 29:41
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29:41In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Kyle Sutton. Kyle is SEO Director at The Points Guys, part of the Red Ventures network. The Points Guy is a travel media platform that helps consumers make their travel dreams a reality. Prior to this, Kyle was Director of SEO at Gannett, a subscription-led media and marketing solutions company. Join them as they explore SEO in news publishing, examining how it differs from other mediums, how to optimize it, and where its challenges lie. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Get Global with Multilingual SEO: Insights from Petrit Halitaj, Head of SEO at Tactica 36:24
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36:24In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Petrit Halitaj. Petrit is the Head of SEO at Tactica, an internationally recognized Digital Marketing Agency based in Kosovo. There, he leads a team of SEO specialists delivering data-driven and user-centric strategies for clients across a variety of industries. He further acts as an SEO Lecture for KODE Project, implemented by the Ministry of Economic Development of Kosovo. Join them as they dive into multilingual SEO, touching on why it’s important, the benefits and challenges it leads to, and how to avoid the common mistakes and pitfalls. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Demystifying SEO with Malte Landwehr of idealo 39:40
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39:40In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Malte Landwehr Malte is the Head of SEO at idealo, a Berlin-based leading product and price comparison platform. In his time there, Malte has taken idealo from the 24th to 12th largest website in Germany, with the second-largest SEO visibility growth in the country in 2021, according to Searchmetrics and Sistrix respectively. Prior to this, he was VP of Product at Searchmetrics. Join them as they discuss all things SEO, from where it belongs in a company’s strategy, to how it integrates with AI, and how to approach headless SEO. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 How to Navigate the Digital Seas of Content with Brandon Tancott 34:38
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34:38In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Brandon Tancott. Brandon is the Managing Director of BOOST, a leading B2B WebFlow agency based in London, UK. Brandon also consults with agencies, speakers, corporates, educational institutions, and universities on digital marketing and business strategy. Previously, Brandon also founded Web Street Digital, a specialist digital design and development agency. Join them as they discuss the meaning of communication in this digital age and how understanding communication enhances your content structure. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 How A Good Story Can Transform your Organization with Marcello Grande of First Person 38:29
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38:29In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Marcello Grande. Marcello is the Chief Strategy Officer and Executive Creative Director at First Person, a “part consultancy, part creative agency” design and storytelling company based in Oakland, California. Marcello is also the part-time Director of Marketing at the San Francisco Whiskey Bourbon & Scotch Society. He further studied Graphic Design at UCLA and Experimental Animation at the California Institute of the Arts in 2001. Join them as they examine the role of storytelling in business strategy, gaining a deeper understanding of the target audience, and creating personalized customer journeys. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram 56:35
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56:35In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Karen McGrane and Jeff Eaton. Based in Philadelphia, Pennsylvania, Karen McGrane is a Partner in Autogram, focussing on the intersection of content service platforms and design systems, developing digital strategies and governance models to help them work at scale. She has twenty-five years of experience improving digital products and services through digital strategy and user experience design. Jeff Eaton, based in Geneva, Illinois, specializes in content strategy and architecture, CMS architecture, multi-site platform design, and more. He is also a Partner at Autogram, a strategic consultancy focused on the intersection of content management and service platforms, component-oriented design systems, and digital strategy and governance at scale. Join them as they delve into page builders, exploring the challenges of overusing them, how teams can effectively mitigate their problem points, and where the onus on using them efficiently lies. They further weigh in on some tactical insights, including building websites from a mobile perspective first. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Talking Headless: A Conversation with Matt Knutson on Future-Proofing your CMS in Ecommerce 28:58
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28:58In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Matt Knutson in St Paul, Minnesota. Matt is the Director of Sales at ButterCMS, the seamless content management system and blog engine for new and existing web projects. Before ButterCMS, Matt worked in Growth at ForUsAll and was previously the Principal at Insight Commercial Capital. Join them as they explore the ins and outs of headless CMS, what’s the difference between headless CMS and traditional CMS, what to expect when transitioning, and the positive impact felt by companies that make the switch. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Don’t Break Your SEO: Ecommerce and Web Development Advice with David Wickstead of Wicko Design 29:33
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29:33In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by David Wickstead. David is Creative Director at Wicko Design, a multi-disciplined digital creative agency based in Reading, England. He further designed and now manages the Proficiency Post website, a newsletter featuring analysis and opinion on the broadline Business Supply Market. In his career, David has designed over forty CMS-based websites, ranging from fully integrated online shops for global brands to brochure sites for SMEs. Join them as they dive into the intersection of web development and ecommerce, highlighting recent trends in the space, keeping SEO active, and methods for driving traffic to your site. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 2023 Roundup: Cutting Edge Insights from Cutting Edge Guests 49:49
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49:49In this special episode of Cutting Edge: Web Content Development, we take a look back at some of the best insights from our cutting edge guests, highlighting the things you might have missed that could change your web content development game. Tune in to hear from: Stephen Falhsing and Tony Bartoli from BonfireLA on the interaction of content and development strategies for good SEO Justin ‘JB’ Butler from Consumer51 on finding the complete narrative across multiple channels Sam Sayer of DeType on keeping user experience central to your design processes Brian Gerstner from White Label IQ on creating harmony between developers and creatives Troy Zaretsky-Kreiner and Ben Kasum of Use All Five on harmonizing code and content when working with external clients Rodo Orellana from Rocketvan on approaching KPIs and onboarding experiences in digital platform development Rhami Aboud of Arch Web Design on successful website redesign Mark Probert from Newicon defining composable architecture Paul Seal from Clerkswell on optimizing the editor experience inside a CMS Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 If You Can’t Measure It, You Can’t Manage It: Optimization Advice from Paul Seal of ClerksWell 39:59
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39:59In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Paul Seal. Paul is the Umbraco Tech Lead at ClerksWell, an award-winning digital agency specializing in building websites for corporate organizations. Prior to this, he was the Lead Umbraco Developer at Moriyama. Based in Derby, UK, Paul is the creator of codeshare.co.uk and a .Net Web Developer who specializes in building Content Management Systems (CMS) using C#, MVC, Umbraco, and more. Join them as they discuss optimizing editor experiences in CMSs, delving into why it’s important, what makes a good experience, and how to measure the success of optimization efforts. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Potential of Composable Architecture with Mark Probert, Chief Strategy Officer at Newicon 37:44
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37:44In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Mark Probert. Mark Probert is the Chief Strategy Officer at Newicon, a leading technology agency based out of Bristol, UK. Newicon is a specialist partner for IoT, software, innovation, and AI integration projects, helping teams to embrace the current fast-paced world of innovation. Mark works with product owners, senior leaders, and entrepreneurs to develop both short- and long-term strategies for company growth and success. He is further a Member of the Board of Directors for Flex Digital Agency Bristol, and a Partner at The Product Partnership. Join them as they discuss the intricacies of finding strategic ideas in the evolving technology landscape, delve into the potential offered by composable architecture and design systems, and explain why you should be constantly learning throughout your career. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Research, Research, Research: Advice for Website Redesigns from Rhami Aboud, CEO of Arch Web Design 30:15
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30:15In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rhami Aboud, CEO of Arch Web Design. Rhami Aboud is the CEO of Arch Web Design, a marketing agency that helps SaaS companies scale by helping them get more users consistently using high-converting websites and targeted lead-generation. For the first year as CEO at Arch, he worked on marketing campaigns and websites for the NFL, MLB, Nascar, and NBC Sports as a UX Developer at STN Digital. He credits his web design career as starting with photoshopping Backstreet Boys pictures as a thirteen year old. Together, they discuss strategic and tactical tips for website planning and redesigning, delving into the importance of market research and how to determine you have an established product market fit. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Taking Digital Platforms from Start to Finish with Rodo Orellana, CEO and Co-Founder of Rocketvan 45:03
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45:03In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rodo Orellana, CEO and Co-Founder of Rocketvan. Rodo Orellana is an expert in launching web and mobile platforms from conception to completion. As the CEO and Co-Founder of Rocketvan, he leads a multi-skilled team with the focused mission of creating transformative digital products for local and global companies from the UK, France, Spain, and the USA. Before founding Rocketvan, he was the Digital Director of iMediavan, designing, developing, and launching digital products with clients across the globe. Together, they delve into what it takes to build a platform from start to finish. Rodo shares the unparalleled importance of understanding the why, explains what we can learn from the “TikTok generation,” and discusses why it’s okay to be inspired by other platforms. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum 38:30
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38:30In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five. Ben Kasum is an experienced designer whose work spans the cultural and commercial sectors. He has worked with many big-name clients, including Guggenheim, MOCA, Spotify, and Google. He is currently the Art Director of Use All Five, a design and technology studio shaped by the “West Coast way.” Troy Curtis Zaretsky-Kreiner is the Design Director of Use All Five, utilizing a combination of design-thinking and technology to develop digital experiences, ideas, and processes. He is also the Creative Director of Silk Studio LA, a brand design studio that helps shape companies that enrich everyday life. Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Creating Harmony Between Developers and Creatives with Brian Gerstner, President of White Label IQ 32:14
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32:14In this episode of Cutting Edge: Web Content Development, Brian Gerstner, President of White Label IQ, joins host Jonathan Ames. Brian Gerstner has over twenty years of experience in the agency industry and is the current President of White Label IQ, a company providing white-labeled digital services and skill sets to over fifty agencies. He is also the Chief Operating Officer at Huebner Integrated Marketing and Co-Founder of Lariat Marketing Hub. Together they discuss bridging the gap between creatives and developers. Brian emphasizes the importance of collaboration across departments; explores the potential benefits of working with limitations; and explains his radical candor approach to aligning competing objectives. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 The Importance of Customer Experience in the Digital World with Sam Sayer, Founder of DeType 30:13
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30:13In this episode of Cutting Edge: Web Content Development, Sam Sayer, Founder and Creative Director of DeType, joins host Jonathan Ames. With over sixteen years of experience in the design industry, Sam has worked for some of the leading design agencies across the UK on branding, motion, UX, and online projects. His current venture, DeType, is a growing creative agency working with a client base across a wide variety of sectors across the globe. There, Sam oversees the creative output of the studio, generating new leads and coordinating client liaison. Together they talk all about the importance of customer experience (CX) in content and web development. They explore the role of developers, the balance between content and functionality, as well as the importance of rationalizing all decisions made in the design process. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 What is the Complete Narrative? With Justin ‘JB’ Butler, VP of Consumer Development at Consumer51 41:44
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41:44In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames for an in depth discussion. A leader in his field, JB is an award winning master strategist and growth solutionizer who has been building brands and businesses for more than 20 years. He has founded, managed, marketed, and consulted for B2B, B2C, and G2B&C businesses and organizations. Prior to his role at Consumer51, JB was the Director of Recruitment Marketing at boomtime Word of Mouth Marketing, and was also the Chief Communications Officer at Odda Oils. Together they talk all about what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Focus on Authenticity and Listen to Google: SEO Advice from Stephen Fahlsing and Tony Bartoli from BonfireLA 54:27
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54:27In this episode of Cutting Edge: Web Content Development, Stephen Fahlsing, Founder and Managing Director of BonfireLA Productions, and Tony Bartoli, Director of Technology Operations at BonfireLA Productions, join Jonathan Ames. Stephen is currently the Founder and Managing Director of BonfireLA Productions, a digital agency run by a team of digital marketing veterans offering flexible services focused on digital strategy, marketing, creative, and development. Prior to this he was the Executive Producer in Digital at 180LA, overseeing digital creative and production, and the Director of Integrated Production at SUPERMOON where he provided operational, process, and staffing direction for building an integrated production practice. Tony is the Director of Technology Operations at BonfireLA Productions. He also is the Owner of Bartoli Technology, utilizing his professional IT experience to provide consulting, web-based content management, and other technical solutions for enterprise and small business clients. He is an accomplished IT manager with over thirty years of experience. Today, they talk about SEO strategies at the intersection of web content and web development. Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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Cutting Edge: Web Content Development
1 Cutting Edge: Web Content Development Trailer 1:09
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1:09Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…
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