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How Does SMS Forge the Creator's Connection w/ Sarah Schmidt
Manage episode 382631423 series 3286175
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for success
(22:57) - Audio, video, and voicemails
(24:49) - Creators investing in offline platforms
(26:35) - Monetizing beyond social
Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
119 tập
Manage episode 382631423 series 3286175
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:08) - Sarah’s career background
(05:38) - Lessons learned
(07:15) - What is Subtext
(08:50) - Owning relationships
(11:30) - SMS metrics
(15:20) - Miley Cyrus example
(18:12) - Use cases
(20:50) - Tips for success
(22:57) - Audio, video, and voicemails
(24:49) - Creators investing in offline platforms
(26:35) - Monetizing beyond social
Check out some of our previous episodes:
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
119 tập
ทุกตอน
×1 Building Community and Brand Success w/ Priscilla Lau 26:20
1 How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet 30:35
1 From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) 26:17
1 Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James) 29:41
1 The Future of Social Commerce w/ Sarah Penna (Orca) 23:49
1 Building the Next Generation of Content w/ Max Levine (AMP Studios) 22:55
1 From Creator to Strategist w/ Austin Null (McKinney) 29:37
1 Jordan Matter’s Path to 25M Subscribers 25:14
1 How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle) 27:16
1 Audience-First Content Strategies w/ Dace de la Foret (Nationwide) 29:15
1 The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr) 23:15
1 The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) 25:39
1 Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group) 26:45
1 Investing in YouTube Creators w/ Sarah McNabb (GigaStar) 21:45
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