#262 - Marketing on a Shoestring Budget with Krystal Covington

Nonprofit Lowdown

Confused about all the options for nonprofit marketing? 🤔 Don't let analysis paralysis stop your impact! 🛑

Krystal Covington, marketing pro turned nonprofit consultant, shares bite-sized tips to level up your marketing—even with limited time and budget. 💡 Krystal is a Marketing Consultant with GO Lead, LLC and the Community Outreach Coordinator at a Denver-based nonprofit called Hands of the Carpenter.

Her main takeaway: start small and stay consistent. Little steps like sending a social media post or pitching local media add up over time to stronger community, trust, and visibility. She advises getting your core team aligned on one clear mission statement first, then facilitating collaboration across marketing and development efforts. And keep growing that email list! It helps sustain precious relationships with supporters.

“I'm passionate about helping anything and anyone with a cause and with a purpose that matters. They need to have … really great marketing and really great marketers that support the things that matter in the world.” - Krystal Covington

Tune into the full episode for more on how to prioritize marketing, even on a shoestring budget. Krystal's pragmatic advice will help you overcome analysis paralysis.

Important Links:

DIY PR Podcast Episode: https://podcasts.apple.com/us/podcast/167-diy-pr-with-rebekah-epstein/id1436858854?i=1000547416777

Email: [e-mail]
LinkedIn: https://www.linkedin.com/in/krystalncovington/

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