EP 8:20 Lessons from a Sales and Finance Director of a 10 Rooftop Highline Auto Group

Millionaire Car Salesman Podcast

In the latest Millionaire Car Salesman Podcast, Sean V. Bradley engages in a dynamic conversation with Dennis Gingrich, Sales and Finance Director at The Niello Auto Group! This high-energy episode offers a deep dive into the highline automotive market, exploring Dennis's journey from early car sales to his current leadership role. The duo discusses the challenges of the industry, emphasizing the crucial shift from transactional to relationship-based sales, especially in the evolving landscape post-pandemic!

Dennis shares insights into the luxury brands represented by The Niello Auto Group, such as Porsche, Jaguar, and BMW, underscoring the significance of exceptional customer service in catering to high-end clientele. The conversation seamlessly transitions to the central theme of Customer Relationship Management (CRM), where Dennis advocates for harnessing CRM tools to their fullest potential. He stresses the pivotal role of CRM in managing relationships, tracking communication, and delivering top-tier customer service!

The dialogue expands to the integration of Artificial Intelligence (AI) into CRM, shedding light on the transformative impact of AI tools in automating tasks and enhancing customer interactions! Dennis encourages sales professionals to embrace AI, recognizing its potential to elevate efficiency and effectiveness in their roles!

The episode concludes with a forward-looking perspective on the impending changes in the industry, particularly the introduction of the CARS rule by the Federal Trade Commission. Dennis emphasizes the proactive use of CRM in navigating these changes and ensuring compliance.

Overall, this podcast episode is a goldmine of insights for automotive professionals, offering practical tips on CRM optimization, embracing AI, and navigating the complexities of the luxury automotive market. With Dennis Gingrich's wealth of experience, listeners gain actionable strategies to thrive in the ever-evolving automotive landscape!

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Key Takeaways

• Shift to Relationship-Centric Sales: The highline automotive market demands a shift from transactional to relationship-based sales. Building strong connections with customers is crucial in adapting to changing industry dynamics.

• Diversity in Luxury Brands: The Niello Auto Group represents a range of luxury brands, including Porsche, Jaguar, and BMW. Success in the highline market requires a deep understanding of each brand and the ability to deliver a personalized experience.

• Maximizing CRM Tools: Dennis emphasizes the importance of maximizing CRM tools to manage customer relationships effectively. From tracking communications to ensuring a high level of customer service, CRM plays a pivotal role in dealership operations.

• AI Integration in CRM: The discussion on AI reveals its potential in automating tasks and improving customer interactions within CRM systems. Sales professionals are encouraged to embrace AI tools as a means to enhance efficiency and effectiveness.

• Preparation for Industry Changes: Dennis highlights the impending changes in the automotive industry, particularly with the introduction of the CARS rule. Dealerships need to prepare for these changes and leverage CRM for compliance and success in the evolving landscape.

About Dennis Gingrich

Dennis Gingrich began his retail automotive journey well before entering adulthood, performing various support duties at his father’s independent dealership, Main Street Autos. Upon graduating high school in 1997, he was accepted to the University of Nevada, Reno and intended to pursue a career in law. Dennis balanced his studies while selling vehicles at an independent dealership in Reno, Nevada. Leadership took notice of his abilities and was promoted to Finance Manager at the age of 19.

Between an accelerating career and becoming a father at a young age, Dennis decided to focus on the retail automotive industry. This early decision led to the following retail automotive roles: Sales Professional, Finance Manager, Assistant Sales Manager, Sales Manager, Finance Director,General Sales Manager, and Sales & Finance (Variable) Operations Director. Over the course of his career ascent, Dennis made many relationships throughout the industry leading to many opportunities.

In March of 2012, Dennis joined Zurich North America, delivering consistent growth throughout the region he represented. Dennis specialized in training Sales and Finance Departments to increase PVR and Products per Customer. Naturally, this approach was instrumental for his clients as they found financial success through increased production. In other words, coaching and support was a hallmark, and passion Dennis was eager to share with others. Sharing his best practices with Zurich leadership, his content was formally shared with his peers across the country.

An inquisitive learner, Dennis became intimately familiar with F&I Products, Services, Administration, and Profit Participation (Reinsurance) during his tenure at Zurich. The combination of his knowledge, networking, account development and coaching ability ultimately led Dennis to his current roles:

1) Sales and Finance (Variable Operations) Director and,

2)Chief Operating Officer of AutoFiPro (Full Circle Dealer Services).

A key element of Dennis' approach to training is to show/demonstrate best practices rather than just telling others “the how”. Dennis disproves the notion: “Those that can’t do, teach,” and has a steadfast commitment to a “boots on the ground” application of coaching and leadership. Dennis believes the people that support the retail automotive community should have relevant and recent experience to help navigate today’s rapidly changing market. Dennis purposely built, and staffed, AutoFiPro under the mantra of, “For dealers, by dealers.”

Work Hard and Seize Opportunities

Work hard and seize opportunities. This is a mantra that is often repeated in various aspects of life, and it holds true in the automotive industry as well. In a podcast transcript featuring Dennis Greenwich, the sales and finance director at the Nilo Group, we see firsthand how hard work and seizing opportunities can lead to success.

Greenwich's journey in the automotive industry began four years ago when he joined the Nilo Group as a finance director. His initial role was focused on driving profitability and ensuring that the money was flowing into the bank. He excelled in this position and was given the opportunity to oversee the sales department as well.

What stands out in Greenwich's story is his willingness to take on new challenges and his dedication to making the most of the opportunities presented to him. He didn't just settle for being a finance director; he saw the bigger picture and recognized that sales and finance go hand in hand. By expanding his responsibilities to include sales, he was able to have a greater impact on the overall success of the organization.

But Greenwich's journey didn't start at the Nilo Group. He had to work his way up to his current position. While the transcript doesn't provide details about his earlier career, it is evident that he had to prove himself and demonstrate his skills to reach the coveted executive level. Working in the high-end automotive industry, especially with brands like Porsche, requires a strong background and expertise. Greenwich's success is a testament to his hard work and dedication to honing his skills.

The key takeaway from Greenwich's story is the importance of working hard and seizing opportunities. He didn't wait for opportunities to come to him; he actively sought them out and made the most of them. He recognized that success in the automotive industry, or any industry for that matter, is not handed to you on a silver platter. It requires effort, determination, and a willingness to step outside of your comfort zone.

In today's fast-paced world, where social media bombards us with images of people living their best lives, it's easy to fall into the trap of wanting instant success. But as Greenwich reminds us, the only way to achieve that level of success is by putting in the work. It's about using every advantage available to you and seizing every opportunity that comes your way.

Greenwich's story serves as an inspiration for aspiring professionals in the automotive industry. It shows that with hard work, dedication, and a willingness to take on new challenges, one can rise to the top. It also emphasizes the importance of continuous learning and growth. Greenwich didn't settle for his initial role; he sought to expand his knowledge and skills to have a greater impact.

In conclusion, the podcast transcript featuring Dennis Greenwich highlights the importance of working hard and seizing opportunities. Greenwich's journey from a finance director to overseeing sales and finance for a high-end dealer group showcases the rewards that come with dedication and a willingness to step outside of one's comfort zone. His story serves as a reminder that success is not handed to us; it is earned through hard work, perseverance, and a proactive approach to seizing opportunities.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!

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