Influencing the Next Generation of Donors

Givergy

This week on the 'The Secret Guide to Fundraising' podcast, we’re joined by Cat Content Strategist, Samantha Bell, and Social Media Fundraising Specialist, Emilie Rackovan, to discuss the latest ways non-profits are engaging with the next generation of donors using influencers.

Samantha works for Best Friends Animal Society and also serves on the board of Mission Meow, a charity that provides grants to small feline-centric non-profits across the US. She is also a cat content influencer and has amassed over 30,000 followers on Instagram.

Emilie also works for Best Friends Animal Society, managing their social media fundraising strategy. Emilie has built a sizeable following of over 320,000 on Instagram through creating engaging animal focused content that follows the story of some of the animals living at her home sanctuary.

Inevitably, Samantha and Emilie speak about some incredibly cute animals used in their campaigns, but they also give lots of practical advice for non-profits looking to stand out in a crowded field when trying to engage influencers. Together, we explore the importance of creating mutual value, finding the right storytellers for your cause, and how to make it easy for both parties to collaborate effectively.

Listen now, hosted by Ella Jacques, Givergy's Client Services Director.