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Nội dung được cung cấp bởi Consumer Behavior Lab. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Consumer Behavior Lab hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Valentine's Day
Manage episode 403480012 series 3438351
Nội dung được cung cấp bởi Consumer Behavior Lab. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Consumer Behavior Lab hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.
50 tập
Manage episode 403480012 series 3438351
Nội dung được cung cấp bởi Consumer Behavior Lab. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Consumer Behavior Lab hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.
50 tập
Alle episoder
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings 24:38
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24:38In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 How to change habitual customer behavior in the New Year 27:52
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27:52In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Interview with Phil Barden: author of Decoded 49:09
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49:09In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves and why receivers tend to prefer experiences rather than material gifts. While there are plenty of personal applications for these findings we also focus on the implications for brands.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24
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59:24In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54
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26:54In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significant effect on whether it occurs.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 How Indulgence Brands Can Benefit From Moral Licensing 19:02
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19:02In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers make different choices when picking for their current versus future selves.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 How Brands Win with Matt Johnson, author of Blindsight 44:07
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44:07We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 The Practical Application of Behavioral Science with Kate Waters 48:10
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48:10In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28
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30:28In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Disney Parks: How the Peak-End Rule Sparks Delight 26:55
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26:55In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10
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45:10In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55
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36:55In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Football: The Lessons Behind Action Bias and Fluent Devices 29:43
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29:43In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 Liquid Death: The Power of Smashing Category Norms 26:28
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26:28In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
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