Episode 3: The Big Lie About Marketing and Sales
Manage episode 404878543 series 3552466
Find out why marketing and sales should never be siloed, and how merging the two can make some serious moments that matter for your team and customers.
Hey there, saucy listeners!
Get ready for the latest episode of the Make Moments That Matter with Sauce Agency Growth Guides, Kim and Shawn! In this saucy and fun-filled episode, they dive into the importance of aligning marketing initiatives with sales goals, and the importance of breaking down silos between departments.
Shawn shares her expertise about the power of curiosity and asking questions to understand customers' needs, as well as the role of unified messaging in creating incredible experiences. Speaking of unified, they also go a little off script to dive into the importance of StoryBrand, a methodology we use here at Sauce Agency for all of our clients, helping brands clarify their messaging to attract and engage customers. It's a total paradigm shift!
The dynamic duo also dish out insights on empowering employees and teams, while Kim shares an awesome analogy about cooking dinner as a family and how teamwork makes the dream work. From customer-centricity to brand standards, Shawn and Kim explore the concept of equilibrium, and reveal the secrets to personal and organizational growth.
Tune in to this episode packed with RevOps wisdom! And be sure to get their FREE website evaluation by simply completing the form below -or- emailing Sauce Agency at moments@sauceagency.com - BAM!
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