Using Hybrid Book Publishing to Catapult Your Leadership Brand with Tanya Hall

Lead at the Top of Your Game

IN THIS EPISODE...

As leaders in our respective fields, many of us nurture aspirations of authorship or have already embarked upon the journey of literary creation. This episode offers a captivating glimpse into the intricacies of the publishing process, providing invaluable guidance on refining existing works and realizing the full potential of forthcoming literary endeavors.

Meet Tanya Hall, CEO of Greenleaf Book Group, a pioneering force in the literary landscape. Greenleaf Book Group is a distinguished hybrid book publishing entity specializing in comprehensive author support and strategic publishing endeavors. Leveraging their extensive industry expertise, Greenleaf cultivates collaborative partnerships with authors, guiding them towards optimal pathways for their literary works.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Tanya”)

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ABOUT TANYA HALL:

Tanya Hall is a dynamic leader known for her innovative approach to the publishing industry. As the CEO of Greenleaf Book Group, a pioneering hybrid book publisher, she spearheads growth efforts while nurturing a culture centered on author service and thought leadership. With a wealth of experience, Tanya has played a pivotal role in shaping Greenleaf's success story.

Before assuming the CEO position, Tanya held vital roles within Greenleaf, working closely with authors to craft effective publishing strategies. Her expertise has contributed to developing multiple New York Times bestsellers, showcasing her ability to navigate the competitive landscape of the publishing world.

Tanya's visionary leadership extends beyond traditional publishing avenues. She has been instrumental in driving growth strategies, such as pioneering Greenleaf's ebook program and launching the River Grove digital-first imprint. Under her guidance, Greenleaf's distribution organization has flourished, earning a reputation as one of the fastest-growing distribution businesses in the industry. Tanya's strategic insight and hands-on approach have been instrumental in establishing Greenleaf as a trailblazer in the publishing realm.

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WHAT TO LISTEN FOR:

1. What is hybrid book publishing and distribution?

2. How does hybrid publishing differ from traditional and self-publishing?

3. How has the rise of mobile readers and various reading apps affected the hybrid publishing industry?

4. Besides royalties from book sales, what other revenue opportunities exist for authors?

5. If someone desires to publish a book or seeks enhanced distribution, what steps should they take to prepare?

6. What are some common misconceptions among the public about book publishing, including hybrid publishing?

7. What is the role of audiobooks as part of the publishing industry?

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FEATURED TIMESTAMPS:

[05:44] Unlocking Publishing Possibilities: Greenleaf Book Group's Pathways and Hybrid Model

[09:07] Impact of Mobile Readers on Hybrid Publishing

[12:32] Preparing for Publishing Success: Tips for Working with Greenleaf Book Group

[14:09] Maximizing Your Book's Reach: Tailored Distribution Strategies with Greenleaf Book Group

[16:24] Exploring Diverse Revenue Streams for Authors

[19:05] From Distributor to Dynamic Publishing Partner: The Evolution of Greenleaf Book Group

[22:13] The Power and Potential of Audiobooks for Authors

[24:08] Dispelling the Myth: The Persistence and Global Reach of Book Publishing

[27:12] Signature Segment: Tanya's LATTOYG Tactics of Choice: Leading with Intrapreneurship

[32:42] Signature Segment: Tanya's entry into the LATTOYG Playbook: Keys to Success as a CEO

[31:33] Signature Segment: Karan's Take

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LINKS FOR TANYA:

Website: greenleafbookgroup.com/

LinkedIn: linkedin.com/in/tanyajhall

Facebook: facebook.com/GBGAustin

Twitter: facebook.com/GBGAustin

Instagram: instagram.com/GreenleafBookGr

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PEOPLE AND RESOURCES MENTIONED:

Tanya's Book: Ideas, Influence, and Income

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience