Centering Your Fundraisers’ Needs In Your P2P Communication With World Vision USA’s Lyndsey Deane Ratchford

The P2P Soapbox

In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time.

For many participants, the commitment required—both physically and in fundraising—can be daunting, especially for first-timers. As nonprofits, it's easy to focus our communication solely on fundraising goals and our mission, but in doing so, we may overlook a crucial aspect: supporting the individual athlete in their personal journey.

In this episode, P2PPF’s Marcie Maxwell is joined by World Vision USA’s Lyndsey Deane Ratchford. They delve into the significance of crafting a fundraiser communication journey that revolves around the needs and motivations of their runners and discuss how these overarching concepts can translate into a comprehensive multi-channel messaging strategy.

In this episode, we’ll also explore:

- The value of creating custom messaging strategies for different demographic audiences

- The power of vulnerability & empathy in peer-to-peer relationships

- How to help your team prioritize participant-centric communication

Mentioned Links

Team World Vision

World Vision USA

World Vision International

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• (00:00) - Welcome to The P2P Soap Box
• (02:18) - Introducing Lindsey Deane Ratchford
• (10:23) - About Team World Vision
• (14:56) - A Focus on Messaging
• (35:44) - Learn More