#132: Growth | B2B Website Conversion Tactics with Talia Wolf

B2B Marketing with Dave Gerhardt

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.

They discuss things like

• Selling with emotional benefits over feature lists
• How to use the stages of awareness to lead customers through the conversion funnel
• How to do research that informs your conversion strategy
• Using AI to create content that'll resonate with website visitors

Timestamps

• (00:00) - - The Pitfalls of Traditional Agencies
• (07:18) - - Building Successful Careers
• (10:56) - - The Importance of Understanding Emotion in Digital Conversion Optimization
• (15:32) - - The Science Behind Emotions
• (19:38) - - Messaging tips
• (22:53) - - Uncovering Emotions through Customer Interviews and Surveys
• (27:49) - - Research and Specific Questions in Optimization
• (31:23) - - The Importance of User Awareness in Conversion
• (36:15) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness
• (40:14) - - Convincing Customers in 3 Seconds
• (42:01) - - Navigation and Client Segmentation
• (46:35) - - Efficiency and Inspiration with ChatGPT
• (47:54) - - The Core of Conversion Journeys

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