Sara Hoagey: Don't Lose an Employee for $2 per Hour

Fixed Ops Roundtable

Sara Hoagey and staff have been in the automotive industry since 1999 and held every position in a dealership from variable to fixed operations. As the CEO of EliteBDC, Sara is at the forefront of revolutionizing customer engagement in the automotive sector through innovative technologies and personalized approaches.

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What we discuss in this episode:

In our episode, Sara Hoagie and I delve into the fascinating evolution of automotive customer experience. Sara shares her rich journey spanning over 25 years in the industry, recounting her early days as a sales consultant when the automotive landscape was transitioning from traditional methods to embracing the internet age. From handling leads via fax machines to harnessing the power of artificial intelligence, Sara reflects on the transformative changes that have shaped the way dealerships engage with customers.

Drawing from her experience as a service manager, Sara highlights the critical role of service management in fostering customer loyalty and ensuring compliance with regulatory standards. She emphasizes the importance of providing exceptional service experiences to retain customers, especially in an era where customer expectations are higher than ever. With insights gained from navigating the complexities of service operations, Sara offers practical strategies for dealerships to enhance their service offerings and maintain compliance.

Our conversation also delves into the significance of BDCs in today's automotive landscape. Sara underscores the pivotal role of BDCs in managing customer inquiries and ensuring seamless communication channels between dealerships and potential buyers. From effective phone handling techniques to strategies for employee retention, Sara shares valuable insights on optimizing BDC operations to drive sales and enhance customer satisfaction.

Listen to the episode featuring Sara Hoagey for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Sara Hoagey

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