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Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
Manage episode 414070636 series 3473432
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.
Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
#tedtalk #cmo #leadership
00:00 Introduction to CMO Confidential
00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey
01:54 The Ever-Changing State of Marketing
03:40 Navigating the CMO Role: Challenges and Strategies
05:47 Embracing Digital Transformation in Marketing
07:33 The Importance of Continuous Learning and Adaptation
14:26 Tales from the CMO Crypt: Overcoming Obstacles
20:44 Navigating Misinformation in Marketing
20:58 The Power of Sharing Knowledge in Competitive Fields
21:22 Understanding the Long-Term Value of Branding
21:50 The Challenges of Marketing in Tech Companies
22:15 Crisis Management and the Importance of Preparation
23:03 Insights from a Marketing Career: Recognizing Red Flags
26:13 Embracing Challenges and the Journey of Self-Discovery
29:43 Building Community and Reimagining Business in a Changing World
31:56 The Journey from CMO to Community Builder
34:36 Concluding Thoughts and Practical Advice
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
84 tập
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
Manage episode 414070636 series 3473432
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.
Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
#tedtalk #cmo #leadership
00:00 Introduction to CMO Confidential
00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey
01:54 The Ever-Changing State of Marketing
03:40 Navigating the CMO Role: Challenges and Strategies
05:47 Embracing Digital Transformation in Marketing
07:33 The Importance of Continuous Learning and Adaptation
14:26 Tales from the CMO Crypt: Overcoming Obstacles
20:44 Navigating Misinformation in Marketing
20:58 The Power of Sharing Knowledge in Competitive Fields
21:22 Understanding the Long-Term Value of Branding
21:50 The Challenges of Marketing in Tech Companies
22:15 Crisis Management and the Importance of Preparation
23:03 Insights from a Marketing Career: Recognizing Red Flags
26:13 Embracing Challenges and the Journey of Self-Discovery
29:43 Building Community and Reimagining Business in a Changing World
31:56 The Journey from CMO to Community Builder
34:36 Concluding Thoughts and Practical Advice
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
84 tập
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