Episode 41: How to Maximize the Unofficial College Campus Visit

Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists.
You'll also hear:

• How to alleviate the challenges facing visitor services teams
• Tips for supporting visitors throughout the enrollment life cycle
• Opportunities the FAFSA delay created to engage students
• Strategies for giving students the personalization they expect

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Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

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