Episode 132 How to build a marketing strategy for your group course

Get richer teacher with Ola Kowalska

After last week's discussion on why traditional language courses might be outdated (if you missed it - here’s the episode:Why traditional language courses don’t work anymore), this week we're diving into something more practical—how to build an effective marketing strategy for your group course.

In this episode, we cover:

• Proof of Concept: Starting with one-to-one classes to better understand your target audience's needs and validate your course idea before transitioning to group courses.
• Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
• Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
• Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course.

Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.