Animating Ambition with Matt Barretto

Boris FX's Flow State - Stories from the Creative Process with Nick Harauz

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In this conversation, Nick sits down with Matt Barretto; a freelance Motion Graphics Animator and Motion Director with a generalist, style-agnostic skill-set and thirteen years of experience working in: broadcast and entertainment advertising, digital advertising and marketing, live events, in-stadium motion graphics, branding, title sequences, and experiential video. .
They discuss Matt's process, problem-solving techniques, collaboration in remote work, the impact of AI on workflow, and advice for young creatives. Matt shares his favorite projects and talks about continuous learning and improvement in the industry.

Takeaways

• Problem-solving is a key aspect of Matt's process, and he values thinking outside the box.
• The industry has seen a shift in workflow processes, budgets, and time constraints, affecting the creative process.
• The work from home movement ldt to a blurring of lines towards when work started and ended.
• Continuous learning and improvement are important for staying relevant in the industry.
• AI can be a helpful tool for helping speed up the design process. Each project needs to be measured to see if AI will benefit the intended output.
• You can find out more about Matt and his work by heading to https://mattbarretto.com