How to Use Unconventional Marketing to Your Advantage - Gareth Turner

Embracing Marketing Mistakes

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Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, with a keen focus on understanding your audience's motivations and breaking down barriers to purchase.
Join us as we explore the importance of taking risks and keeping your brand relevant with unconventional ideas. Gareth shares invaluable lessons from daring campaigns, including a controversial Weetabix promotion and the pitfalls of overcomplicated messaging. From crafting brand awareness to winning prestigious awards during lockdown, Gareth's journey offers a masterclass in maintaining brand relevance and sparking significant public conversations.
Finally, reflect on marketing failures and the allure of new technologies that can distract from core fundamentals. Hear stories, like the PR stunt involving a human hair coat, and celebrate success stories like Spoon Cereals' rise on Dragon's Den. This episode is full of practical advice and real-world examples to help you avoid common pitfalls and achieve sustained brand success.
Follow Gareth:
X: garethaturner

LinkedIn: garethaturner
www.bigblackdoor.com

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Chương

1. Marketing Fundamentals for Brand Growth (00:00:00)

2. Brand Relevance and Audience Understanding (00:13:01)

3. Marketing Campaign Failures and Insights (00:17:49)

4. Brand Strategy and Marketing Failures (00:31:09)

5. Brand Marketing Strategies and Insights (00:41:44)

6. Dragon's Den Success Story (00:48:57)