REPLAY: From Struggling Team to Sold-Out Sensation: Jesse Cole’s Savannah Bananas

The REFINE Network

Welcome to the Refine Network podcast! We’re excited you’ve joined us today. In this throwback episode from 2021, we feature a captivating conversation with Jesse Cole, the innovative owner of the Savannah Bananas, a minor league baseball team in Savannah, Georgia. Jesse Cole shares how he transformed a struggling baseball team into a fan-first entertainment phenomenon. Inspired by his mentors, Walt Disney and PT Barnum, Jesse conducted a poll revealing that traditional baseball was seen as too long and boring. He reimagined the game to make it fun and engaging, eliminating common friction points like high concession costs and slow gameplay. Jesse’s company, Fans First Entertainment, focuses on creating an unforgettable experience for fans. From all-inclusive tickets to unique game elements like dancing players and creative promotions, the Savannah Bananas have become a sensation, selling out every game with a waitlist of over 12,000 fans. In this episode, Jesse discusses the development of “Banana Ball,” a faster and more exciting version of baseball, and how his team continuously innovates to keep fans entertained. He also shares insights into his journey, the importance of thinking outside the box, and how he constantly seeks to improve the fan experience. Tune in for an inspiring conversation that highlights the impact of creativity, perseverance, and putting fans first. Jesse’s story is a testament to the power of thinking differently and the importance of creating memorable experiences. Don’t miss this fascinating episode!