Laser Focus in One Direction: This Is What the 13% Do Differently w/ Keith Anderson

The 13% Podcast

In real estate, the agents who struggle the most fall into two camps - the ones who are doing too little and the ones who are doing too much. You have the agents who have no idea what to do so they do nothing at all. Then you have the agents who are doing so many things they can’t gain momentum in a single area.

The 13% have the same things in common - action and a laser focus in one direction instead of trying to be in 15 different lanes. Once you have the mastery, it’s easy to gain momentum and make meaningful money in this business.

In trying markets, everyone becomes too scared, inconsistent or unfocused to do the work. So being consistent with the actions that lead to success immediately sets you apart.

What are the non-negotiables of this business? How do you laser focus your efforts? How do we keep distraction at bay? In this episode, we’re joined by entrepreneur, business coach, real estate team developer and founding co-owner of KP Elite Realty, Keith Anderson. He talks about how he sets his agents up for success, and why this business isn’t for everyone.

Guest Bio

Keith Anderson is an entrepreneur, business coach, real estate team developer and a founding co-owner of KP Elite Realty. His passion has been building relationships through the art of communication his whole life so it was only fitting to enter the real estate market. Being in sales since 2010, Keith entered Real Estate on a team setting learning and growing in the field every way possible. After only 6 months he became the senior listing agent on the team leading in market share and closings. Seeing the Potential to grow a team of his own, Keith joined visions with Peter Kamboukos and created KP Elite Realty! Their teams sole focus is to provide an unparalleled service to their clients and be an asset to the community! Connect with Keith on LinkedIn.