My Amazon Guy, Steven Pope. Amazon's strategies on Branding, Image Optimization, and PPC

Planet Amazon Podcast

Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educator has equipped him with the skills to navigate the complexities of the Amazon marketplace. Through his inspiring journey, including the launch of his soap brand Age of Sage, Stephen shares invaluable insights on the unique nature of Amazon branding and why he prefers U.S. manufacturing over outsourcing to China.
Steven reveals practical strategies for optimizing your product images for maximum impact. He explains how incorporating keywords directly into your main image can dramatically boost your click-through rates and conversions. Using real-life examples, he describes how visually showcasing all aspects of a product can lead to significant sales increases. From the importance of secondary images to leveraging A-plus content, Steven breaks down the essentials of creating a compelling image stack that resonates with customers and drives engagement.
Advertising on Amazon doesn't have to be a mystery. Steven walks us through the intricacies of Amazon PPC campaigns and the importance of advertising every product, no matter its performance. With tips on setting up auto catch-all campaigns and the strategy of never negating successful keywords, you’ll learn how to optimize your advertising efforts for the best returns. He also discusses defensive spending on branded keywords and the potential of TikTok for brand promotion, understanding Amazon's strategic moves in response to emerging platforms like TikTok and Shopify. Don’t miss out on these actionable insights to supercharge your Amazon strategy!
You can learn more about Steve and My Amazon Guy in the following links:
https://myamazonguy.com/
https://www.linkedin.com/in/steven-pope/
https://youtube.com/myamazonguy

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Chương

1. Amazon Branding With Steven Pope (00:00:00)

2. Optimizing Amazon Product Main Images (00:10:15)

3. Optimizing Amazon Image Stack Conversion (00:16:45)

4. Optimizing Amazon PPC Campaign Structure (00:27:23)

5. Amazon Strategy and External Traffic Growth (00:32:38)

6. Amazon Agencies and Brand Acceleration (00:46:18)