What Lord Nelson tells us about business strategy - Carl Voigt - USC Prof. of Management

USC IBEAR Business Class

How does the Cold War inform business strategy? What truism about strategy did Lord Nelson understand to win the Battle of Trafalgar? Carl Voigt, Professor of Clinical Management and Organization at the USC Marshall School of Business and Academic Director of the USC IBEAR MBA Program brings storytelling to Business Class to describe what makes a good and what makes a bad business strategy. The basic definition of strategy? Professor Voigt says, “It’s my strengths against your weaknesses.” He finds that good business strategies are rare and that companies can trick themselves into believing they have one. In this conversation, Business Class looks at how to separate goals - from strategy and whose job it is to implement a strategy. Carl Voigt is a Professor of Clinical Management at the USC Marshall School of Business and the Academic Director of the USC IBEAR MBA Program.