PurplePatch Lucy and Danielle: The Sales Leaders Playbook for FY25

Redefining Sales with Abbie White

In this first episode of the Redefining Sales podcast's new season, we're diving deep into the world of prospecting with Lucy Lee, Director of PurplePatch: an enablement leader with a proven track record in sales enablement, coaching, and training, and Danielle Dacunha-Howarth, a sales leader with extensive experience in building high-performing sales teams.

Sharing their insights on what's working in prospecting, the biggest mistakes to avoid, and how to leverage AI and technology to optimise your sales efforts. Whether you're a seasoned sales professional or just starting out, this episode offers valuable advice to help you achieve your sales goals.

In this episode we unpack:

• Discover the most effective prospecting strategies for today's sales environment.
• Learn how to avoid common prospecting mistakes that can hinder your success.
• Understand the role of AI and technology in modern sales prospecting.
• Get tips on building a successful sales career, from early stages to leadership roles.
• Gain insights into the future of Sales Enablement and its importance in driving sales performance.

Join us as we explore the latest trends, best practices, and common pitfalls in today's competitive sales landscape.

Check out:

► Lucy on LinkedIn: https://www.linkedin.com/in/lucy-lee-/

► Danielle on LinkedIn: https://www.linkedin.com/in/danielledh/

► Website: https://visitpurplepatch.com/

Follow Abbie on:

► LinkedIn: https://www.linkedin.com/in/abbiecwhite/

► Website: https://www.abbiewhite.com.au/

Follow Sales Redefined on:

► LinkedIn: https://www.linkedin.com/company/salesredefined/

► Subscribe to SMarketing Lowdown

► YouTube: https://www.youtube.com/@SalesRedefined

Enjoyed this episode and want more?

Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast