#575: Telling authentic branded stories with Sophie Harris, GoDaddy

The Agile Brand™ with Greg Kihlström

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2M ago 27:53

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GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.

Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.

To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series

RESOURCES

Made in America website: https://www.godaddy.com/made-in-america

Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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